HARRIS COUNTY-HOUSTON SPORTS AUTHORITY INSIDER

Soccer matters: Houston hopes to be one of the U.S. cities hosting the 2026 World Cup

Soccer matters: Houston hopes to be one of the U.S. cities hosting the 2026 World Cup
Could NRG host the World Cup? NRG Park/Facebook

The Harris County – Houston Sports Authority Insider will take you inside Houston Sports each Friday because #WeAreHoustonSports!

Now that the U.S., Mexico and Canada have won the combined bid to host the 2026 World Cup, we move to the next question:

Will Houston be one of the host cities?

The simple answer is we hope so. Houston is one of 17 U.S. cities vying for 10 host spots and – bottom line -- we’ve got 24 months to show FIFA and U.S. Soccer that we deserve to be a host city.

We all know soccer is growing exponentially on all levels in the nation’s fourth-largest -- and one of the most diverse -- cities in America. Whether we’re talking the Houston Dynamo or Dash, international events or high school and league play, the game is huge.

Just ask some of the 70,728 fans who packed NRG Stadium for the 2016 Copa America U.S. vs. Argentina semifinal and set a Houston soccer attendance record with 70,728. Or the 1.5 million fans who have turned out to see the 2010 MLS All-Star Game, 4 CONCACAF Gold Cups and 33 total major soccer matches at NRG.

Or the fans who have turned out for 250 soccer events – including three CONCACF Gold Cups and the 2012 Men’s World Cup qualifier – at BBVA Compass Stadium.

“Every soccer match we host from here on out will be viewed by FIFA and US Soccer and their success will show Houston’s passion for the game of soccer,’’ said Doug Hall, Harris County - Houston Sports Authority VP for Special Projects. “So we’re on a two-year dating period if you will.’’

And it’s not just about organizing committee, sponsors and stadiums. The fans can make a huge impact as well by supporting the Dynamo, Dash and all the major events in Houston.

It all starts in September when NRG and BBVA each host big matches. NRG hosts Mexico and Uruguay in a big international match Sept. 7 and the Dynamo meet Philadelphia in the U.S. Open Cup Sept. 26. The NRG match marks the 17th time Mexico has played in Houston.

Canada and Mexico have already chosen three cities each – Edmonton, Toronto, Montreal, Guadalajara, Mexico City and Monterrey -- to host matches and Houston is on the shorter end of that American list that includes New York, Washington DC, Miami, Los Angeles, Atlanta and Dallas.

At Tuesday’s “State of Soccer” luncheon, officials including Hall, HCHSA CEO Janis Burke, Houston Texans and Lone Star Sports & Entertainment president Jamey Rootes and Dynamo and Dash president Chris Canettti, said the estimated economic impact is $350-$450 million per city.

“It’s a transformational event,’’ said Rootes. “Not just a national event. A global, global audience. The eyes of the world on the city of Houston.”

The last time the U.S. hosted a World Cup was 1994 and Houston wasn’t chosen to host. Dallas did host in 1994 at the Cotton Bowl. Canetti pointed to the impact that World Cup had on the growth of soccer both in Houston and the U.S.

“We all saw what having the World Cup being here in 1994 meant to the growth of the game and really led to the start of MLS,’’ he said. “Having the World Cup here in 2026 is not going to be just an economic boon, but an opportunity to grow the game of soccer here in the United States.’’

Host cities will have six matches – one every five days – and corresponding events over a 32-day period from mid-June to mid-July 2026.

Houston has a proven track record with huge events, having hosted two Super Bowls, two Final Fours and three NCAA Men’s Basketball Regionals.  We’ll also host the 2023 Men’s Final Four, a 2020 NCAA Men’s Regional and U.S. Women’s Open and the 2024 College Football Playoff.

Burke said people always ask her if the World Cup is bigger than a Super Bowl.

“It really is,’’ she said. “It’s hard for Americans sometimes to understand that. But it’s way bigger even than the Super Bowl.’’

Houston threw a week-long party when we hosted historic Super Bowl LI in 2017. The events during the week were sensational and the game was one of the best ever with New England coming from a record 25 points down in the third quarter to beat Atlanta 32-24 in the first overtime win in Super Bowl history.

That said, turn out and help us show FIFA and US soccer how passionate Houston is about the sport.

The clock is ticking.



 

 

 

Most Popular

SportsMap Emails
Are Awesome

Listen Live

ESPN Houston 97.5 FM
Is leadership the main problem for Houston? Composite Getty Image.

With the Astros now officially ten games under .500 for the season, manager Joe Espada is taking a lot of heat from the fanbase for the team's struggles.

While we don't agree with the sentiment, we even hear fans clamoring for the return of Dusty Baker and Martin Maldonado, thinking the Astros wouldn't be in this mess if they were still here.

Which is ridiculous. First of all, Maldonado has been awful for the White Sox, hitting .048 (even worse than Jose Abreu's .065). And for those of you that think his work with the pitching staff justifies his pathetic offense. Let me say this: Where was Maldy's game calling genius for Hunter Brown, Cristian Javier, and Framber Valdez last year? All of them regressed significantly.

And as far as Baker is concerned, we have no idea how much a difference he would make, we can only speculate. Baker would also be dealing with a pitching staff ravaged with injuries. And let's not forget, Baker was the guy that refused to move Jose Abreu down in the batting order, even though he would finish the regular season with the ninth-worst OPS in baseball.

The reality of the situation is managers can only do so much in baseball. Which leads us to something else that needs to be considered. Is Espada being handcuffed by the front office? Espada and GM Dana Brown both said recently that Jon Singleton was going to get more at-bats while they give Abreu time off to try to figure things out. Yet, there Abreu was in the lineup again in the opening game of the Cubs series.

It makes us wonder how much power does Espada truly have? The Astros have some other options at first base. Yainer Diaz may only have eight games played at the position, but how much worse could he be than Abreu defensively? Abreu already has four errors, and Diaz is obviously a way better hitter. Victor Caratini isn't considered a plus offensive player, but his .276 batting average makes him look like Babe Ruth compared to Abreu. Let him catch more often and play Diaz at first. Starting Diaz at first more often could also lengthen his career long-term.

Maybe that's too wild of a move. Okay, fine. How about playing Mauricio Dubon at first base? I understand he doesn't have much experience at that position, but what's the downside of trying him there? If he can play shortstop, he can play first base. He's driving in runs at a higher rate (11 RBIs) than everyone on the team outside of Kyle Tucker and Yordan Alvarez. And he's producing like that as part-time player right now.

The other criticism we see of Espada is his use of Jon Singleton to pinch hit late in games. Let's be real, though, who else does Espada have on the roster to go to? Batting Abreu late in games in which you're trailing should be considered malpractice. Espada can only use who he has to work with. This all really stems from the Astros poor farm system.

They don't have anyone else to turn to. The draft picks the club lost from the sign-stealing scandal are really hurting them right now. First and second rounders from 2020 and 2021 should be helping you in 2024 at the big league level.

Maybe they go to Astros prospect Joey Loperfido soon, but after a hot start he has only two hits in his last six games.

Finally, we have to talk about what seems like a committee making baseball decisions. Lost in a committee is accountability. Who gets the blame for making poor decisions?

As time continues to pass it looks like moving on from former GM James Click was a massive mistake. He's the guy that didn't sign Abreu, but did trade Myles Straw (recently DFA'd) for Yainer Diaz and Phil Maton. He also built an elite bullpen without breaking the bank, and helped the club win a World Series in 2022.

The reality of the situation is Dusty Baker and James Click are not walking back through that door. And all good runs come to an end at some point. Is this what we're witnessing?

Don't miss the video above as we hit on all the points discussed and much more!

Catch Stone Cold 'Stros (an Astros podcast) with Charlie Pallilo, Brandon Strange, and Josh Jordan. We drop two episodes every week on SportsMapHouston's YouTube channel. You can also listen on Apple Podcast, Spotifyor wherever you get your podcasts.

SportsMap Emails
Are Awesome