GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
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Jalen Green and Fred VanVleet had 21 points each and the Houston Rockets built a huge lead early and coasted to a 127-100 win over the San Antonio Spurs Wednesday night.
Houston never trailed and had built a 25-point lead by halftime. The Rockets were up by 27 points when coach Ime Udoka cleared the bench with about 6½ minutes remaining.
Alperen Sengun added 16 points for the Rockets, who won for the fourth time in five games. VanVleet had 10 assists and seven rebounds — both season-highs — to go with his top scoring effort of the season.
Victor Wembanyama had 15 points, six rebounds and three blocks for the Spurs, who lost a second straight game. They were playing a third consecutive game without coach Gregg Popovich, who is out indefinitely while recovering from an illness. Mitch Johnson is filling in as interim coach while the 75-year-old Popovich, who did not travel with the team on this road trip, is out.
Takeaways
Spurs: San Antonio’s defense suffered Wednesday in its first game without top on-ball defender Jeremy Sochan, who suffered a fractured left thumb that will require surgery in Monday’s game. Rookie Stephon Castle, who started in his place, will need to step up with Sochan likely out for an extended period.
Rockets: After failing to play consistently for four quarters in the last two games, Houston finally put together a complete game against the Spurs.
Key moment
The Rockets were up by 7 with about five minutes left in the first quarter before using a 7-0 run, with the first five points by VanVleet, to make it 22-8. The Spurs didn’t get closer than 10 points after that.
Key stat
The Rockets dominated inside, outscoring the Spurs 66-46 in the paint.
Up next
San Antonio hosts Portland on Thursday night and the Rockets visit Oklahoma City on Friday night.
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