ROOT FOR THE HOME TECH
Astros executive addresses innovations in sports
Jun 18, 2019, 4:01 pm
Courtesy photo
This article originally appeared on InnovationMap and was written by Natalie Harms.
Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.
"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."
Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.
The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.
"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.
The approach to technology in sports is changing as younger players enter the scene.
"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."
From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.
The evolution of pitching technology
One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.
"Brent has the ability to take technology and blend it with the craft," Brand says.
The players as industrial machines
One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.
"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."
From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.
Wearables and sleep technology
Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.
"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.
But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.
Esports
Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.
Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.
Astros close series with a performance worth the wait
Jun 5, 2025, 11:59 pm
All-Star balloting opened up this week for what used to be known as the Midsummer Classic in Major League Baseball. I guess some still refer to it as such but the All-Star Game has been largely a bore for many years, though the honor of being selected on merit remains a big one. As always, fans can vote at all positions except pitcher. The fan balloting has resulted in mostly good selections for years now, though pretty much all teams still do silly marketing stuff trying to drum up support for their players. The Astros’ part in that silliness is their campaign to make it the “All-’Stros” game on the American League squad in Atlanta next month. It’s one thing to be supportive of your team, it’s another to be flat out ridiculous if voting right now for Yainer Diaz, Christian Walker, Yordan Alvarez, Mauricio Dubon, or Cam Smith. The Astros tried to game the system in submitting Jose Altuve as a second baseman where the competition is weaker than it is in the outfield, but given Altuve has played only about 25 percent of the games at second base this season he should not be an All-Star second baseman selectee for what would be the tenth time in his career.
Isaac Paredes’s recent freefall notwithstanding, he has a legitimate case as a backup third baseman, especially with Alex Bregman likely missing more than a month of games due to his quad injury. Jake Meyers is having a fine season but is obviously not an All-Star-worthy outfielder unless he is sensational for the rest of June. That leaves Jeremy Peña, who is simply the best shortstop in the big leagues so far this season. To be clear, no team in baseball (including the Astros) would rather have Peña going forward than the Royals’ Bobby Witt Jr., but we’re talking about the here and now. There are another 100 games to be played, but Peña not only is about a lock to deserve his first All-Star nod, but he is in contention to put in the books the greatest season ever by an Astro shortstop.
Over his first three seasons, Peña was a consistently mediocre offensive player. His highest batting average was .266, best on-base percentage .324, top slugging percentage .426. He is blowing away all those numbers thus far in 2025. While unlikely to come close to reaching his preseason goal of 50 stolen bases, Peña is swiping bags at the best success rate of his career. Add in Peña’s stellar defense and that he has played in every Astros’ game so far this season, and Peña has been irrefutably one of the 10 best and most valuable players in the American League. You could certainly argue as high as top three.
If Peña's productivity holds up for the rest of the season there are only three other seasons posted by Astro shortstops that are in the same league as what would be Peña’s 2025. Carlos Correa has two of them. Lack of durability may be the biggest reason Correa is not tracking to be a Hall of Famer. In only two seasons as an Astro did Correa play in more than 136 games. He was fabulous in each of them. 2021 was his peak campaign, playing in 148 games while compiling an .850 OPS, winning a Gold Glove, and finishing fifth in AL MVP voting. Correa’s Baseball-Reference wins above replacement number for 2021 was 7.3. Peña is at 3.6 with nearly 20 games still left before the midway point of the schedule.
For the other great Astro shortstop season you have to go back to 1983. Dickie Thon turned 25 years old in June of ‘83. He put up a .798 OPS, which gains in stature given Thon played his home games in the Astrodome when the Dome was at its most pitching-friendly. Thon won the Silver Slugger Award as the best offensive shortstop in the National League, and played superior defense. His Baseball-Reference WAR number was 7.4. He finished seventh for NL MVP playing for an 85-77 Astros’ squad that finished third in the NL West. Dickie Thon looked like an emerging superstar. Then, in the fifth game of the 1984 season, a fastball from Mets’ pitcher Mike Torrez hit Thon in the left eye, fracturing his orbital bone. Thon missed the rest of the ‘84 season. While Thon played in nine more big league seasons, his vision never fully recovered and he was never the same player. It’s one of the biggest “What if...” questions in Astros’ history.
Arms race
Players and the Commissioner’s Office pick the All-Star pitching staffs. Unless he suddenly starts getting lit up regularly, Hunter Brown can pack a bag for Georgia. Framber Valdez wouldn’t make it now but has surged into contention. Josh Hader’s first half is going vastly better than last year’s, so he is in line for a reliever spot.
For Astro-centric conversation, join Brandon Strange, Josh Jordan, and me for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday. Click here to catch!
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