Brew of H is now available in cans. No Label Brewing
Houston Cougar football season has mercifully descended upon us, and as fans flood into TDECU stadium they’ll be happy to know that their namesake brew will once again be ready, waiting, and even more accessible all season long.
Katy-Based No Label’s “Brew of H” Pale Ale returns to the stadium for its second year, sporting a new distributor for easier access as well as can availability for students and alums alike to enjoy.
“We at No Label couldn’t be more excited about the launch of Brew of H in cans this year,” No Label Co-Owner Jennifer Royo exclaimed. “It’s going to be a great season with great beer. We can’t wait to cheer on our Coogs with a cold Brew of H.”
Those brand new cans shouldn’t be too hard to find either, as No Label announced a new distribution partnership with Silver Eagle Distributors. The new partnership ensures greater availability to Cougar fans not only across the city, but also greatly increases its presence within the stadium itself. And more beer is never a bad thing.
Royo and her husband Brian have accomplished an uncanny feat. From UH students to alumni to craft beer entrepreneurs, to ultimately serving a product made in homage to UH back to the university itself. The announcement of their partnership with Silver Eagle only adds to what was already a heartwarming, albeit unique success story.
Interestingly enough, Brew of H’s genesis can be traced back to 2014. At the time it was simply a T-shirt design by local craft beer-centric clothing line Brewheart Apparel, sold online and to patrons of the on-campus bar The Rooftop Bar and Grill on Calhoun. The whimsical play on words has since made the improbable jump from T-shirts and hats to an actual brew pouring out of taps across the city and now be distributed in tailgate-friendly cans, just in time for the fall semester.
In 2015 No Label and Brewheart Apparel began discussions to put an actual brew to Brew of H. By mid August of 2016 the beer had debuted and was an instant favorite to students and city-wide Cougar fans alike. Since then Brew of H has been widely viewed as the unofficial beer of UH.
“If someone would have told me four years ago that one of my t-shirt designs would become a widely distributed beer, I would have told them they were crazy,” Brewheart owner Shannon Parker said. “It has been incredibly surreal, not to mention humbling to work with No Label and watch the Brew of H brand grow and inspire Coogs and Houstonians as a whole.”
Per No Label, the Pale Ale recipe is described as “light bodied with a soft fruity aroma with hints of orange zest giving way to hints of grapefruit and a piney dankness. A perfect balance of malt and hops gives Brew of H its refreshingly crisp and easy drinking character with a nice and dry finish.”
The T-shirt itself can still be found at The Rooftop Bar and Grill on Calhoun and brewheartapparel.com, with availability soon coming to woodsonslocal.com. The shirt comes in various styles, including short sleeve and ¾-length sleeve.
Ultimately the unlikely story of a sweet shirt design turned regionally distributed craft-beer has continued to prosper and benefit Cougar fans and beer enthusiasts alike. This weekend we can all toast to the start of a new college football season, and with No Label’s new distribution partnership, there’s little reason why Cougars across the city shouldn’t be toasting with a frosty pint of Brew of H.
It's a new year for the Houston Astros as they return to action for their first game of the spring against the Washington Nationals on Saturday.
Every season we see some adjustments to the roster which means we also see some changes in leadership. As Astros fans, we're all aware of Alex Bregman and Kyle Tucker's contract situations. Breggy could be gone after the season, and Tucker could follow one year later.
Which means it's pretty clear who the leaders of the team will be for the foreseeable future. Not only are these guys two of the best players on the club, but they're also under contract for several more years. In Altuve's case, through the 2029 season. For Yordan, he won't sniff free agency until 2029.
While these guys aren't your typical vocal leaders, they are both highly respected and lead by example. Leadership is something that's front of mind for Yordan this season, according to The Athletic's Chandler Rome.
On Yordan Alvarez the leader, one of two constants in a clubhouse bracing for change and the responsibility he wants to shoulder as a result - https://t.co/sZGlI5taBQ
— Chandler Rome (@Chandler_Rome) February 21, 2024
Another way to be a leader is to do everything you can to be available for your team. Alvarez changed his diet in the offseason hoping it will help him stay healthy this year.
Manager Joe Espada said Alvarez is fully healthy and he plans on playing him earlier than normal this spring.
Currently, Yordan is trending down in games played for three straight seasons. But he's such a great player that he needs fewer games to put up massive numbers.
He finished 3rd in MVP voting in 2022, and he only played in 135 games out of a possible 162.
So with that in mind, how many games does Yordan need to play this year to win an MVP?
Plus, who's going to protect him in the lineup? With new manager Joe Espada in place, it's hard to know what the lineup will look like.
One thing we do know, Espada immediately named Josh Hader his closer when spring training began. He also told the media that he wants Jeremy Pena to know where he's going to hit every day when he comes to the ballpark.
Espada values players knowing their roles, and getting comfortable in their routines. Something very different from last season when manager Dusty Baker moved Pena all over the lineup throughout the season.
So what does all this mean for Yordan?
Be sure to watch the video above as we break it all down!
Catch Stone Cold 'Stros (an Astros podcast) every Monday on SportsMapHouston's YouTube channel.