BEER AND FOOTBALL

Brew of H gives Cougars fans their own beer to enjoy during football season

Brew of H gives Cougars fans their own beer to enjoy during football season
Brew of H is now available in cans. No Label Brewing

Houston Cougar football season has mercifully descended upon us, and as fans flood into TDECU stadium they’ll be happy to know that their namesake brew will once again be ready, waiting, and even more accessible all season long.

Katy-Based No Label’s “Brew of H” Pale Ale returns to the stadium for its second year, sporting a new distributor for easier access as well as can availability for students and alums alike to enjoy.

“We at No Label couldn’t be more excited about the launch of Brew of H in cans this year,” No Label Co-Owner Jennifer Royo exclaimed. “It’s going to be a great season with great beer. We can’t wait to cheer on our Coogs with a cold Brew of H.”

Those brand new cans shouldn’t be too hard to find either, as No Label announced a new distribution partnership with Silver Eagle Distributors. The new partnership ensures greater availability to Cougar fans not only across the city, but also greatly increases its presence within the stadium itself. And more beer is never a bad thing.

Royo and her husband Brian have accomplished an uncanny feat. From UH students to alumni to craft beer entrepreneurs, to ultimately serving a product made in homage to UH back to the university itself. The announcement of their partnership with Silver Eagle only adds to what was already a heartwarming, albeit unique success story.

Interestingly enough, Brew of H’s genesis can be traced back to 2014. At the time it was simply a T-shirt design by local craft beer-centric clothing line Brewheart Apparel, sold online and to patrons of the on-campus bar The Rooftop Bar and Grill on Calhoun. The whimsical play on words has since made the improbable jump from T-shirts and hats to an actual brew pouring out of taps across the city and now be distributed in tailgate-friendly cans, just in time for the fall semester.

In 2015 No Label and Brewheart Apparel began discussions to put an actual brew to Brew of H. By mid August of 2016 the beer had debuted and was an instant favorite to students and city-wide Cougar fans alike. Since then Brew of H has been widely viewed as the unofficial beer of UH.

“If someone would have told me four years ago that one of my t-shirt designs would become a widely distributed beer, I would have told them they were crazy,” Brewheart owner Shannon Parker said. “It has been incredibly surreal, not to mention humbling to work with No Label and watch the Brew of H brand grow and inspire Coogs and Houstonians as a whole.”

Per No Label, the Pale Ale recipe is described as “light bodied with a soft fruity aroma with hints of orange zest giving way to hints of grapefruit and a piney dankness. A perfect balance of malt and hops gives Brew of H its refreshingly crisp and easy drinking character with a nice and dry finish.”

The T-shirt itself can still be found at The Rooftop Bar and Grill on Calhoun and brewheartapparel.com, with availability soon coming to woodsonslocal.com. The shirt comes in various styles, including short sleeve and ¾-length sleeve.

Ultimately the unlikely story of a sweet shirt design turned regionally distributed craft-beer has continued to prosper and benefit Cougar fans and beer enthusiasts alike. This weekend we can all toast to the start of a new college football season, and with No Label’s new distribution partnership, there’s little reason why Cougars across the city shouldn’t be toasting with a frosty pint of Brew of H.


 

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Welcome to Houston, Nick! Photo by Carmen Mandato/Getty Images.

Nick Chubb didn’t expect to be a Houston Texan. At least, not until he got the call on a quiet Saturday at home and was on a flight the next day. It happened fast — too fast, even, for the four-time Pro Bowler to fully process what it all meant. But now that he’s here, it’s clear this wasn’t a random landing spot. This was a calculated leap, one Chubb had been quietly considering from afar.

The reasons he chose Houston speak volumes not only about where Chubb is in his own career, but where the Texans are as a franchise.

For one, Chubb saw what the rest of the league saw the last two seasons: a young team turning the corner. He admired the Texans from a distance — the culture shift under head coach DeMeco Ryans, the explosive rise of C.J. Stroud, and the physical tone set by players like Joe Mixon. That identity clicked with Chubb. He’d been a fan of Ryans for years, and once he got in the building, everything aligned.

“I came here and saw a bunch of guys who like to work and not talk,” Chubb said. “And I realized I'm a perfect fit.”

As for his health, Chubb isn’t running from the injuries that cost him parts of the past two seasons, he’s owning them. But now, he says, they’re behind him. After a full offseason of training the way he always has — hitting his speed and strength benchmarks — Chubb says he’s feeling the best he has in years. He’s quick to remind people that bouncing back from major injuries, especially the one he suffered in 2023, is rarely a one-year journey. It takes time. He’s given it time.

Then there’s his fit with Mixon. The two aren’t just stylistic complements, they go way back. Same recruiting class, same reputation for running hard, same respect for each other’s games. Chubb remembers dreading matchups against the Bengals in Cleveland, worrying Mixon would take over the game. Now, he sees the opportunity in pairing up. “It’ll be us kinda doing that back-to-back against other defenses,” he said.

He’s also well aware of what C.J. Stroud brings to the table. Chubb watched Stroud nearly dismantle Georgia in the College Football Playoff. Then he saw it again, up close, when Stroud lit up the Browns in the postseason. “He torched us again,” Chubb said. Now, he gets to run alongside him, not against him.

Stroud made a point to welcome Chubb, exchanging numbers and offering support. It may seem like a small thing, but it’s the kind of leadership that helped sell Chubb on the Texans as more than just a good football fit — it’s a good locker room fit, too.

It appears the decision to come to Houston wasn’t part of some master plan. But in retrospect, it makes perfect sense. Chubb is a player with a no-nonsense work ethic, recovering from adversity, looking to write the next chapter of a career that’s far from over. And the Texans? They’re a team on the rise, built around guys who want to do the same.

You can watch the full interview in the video below.

And for those wondering how Joe Mixon feels about Nick Chubb, check out this video from last season. Let's just say he's a fan.


*ChatGPT assisted.

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