BEER AND FOOTBALL

Brew of H gives Cougars fans their own beer to enjoy during football season

Brew of H is now available in cans. No Label Brewing

Houston Cougar football season has mercifully descended upon us, and as fans flood into TDECU stadium they’ll be happy to know that their namesake brew will once again be ready, waiting, and even more accessible all season long.

Katy-Based No Label’s “Brew of H” Pale Ale returns to the stadium for its second year, sporting a new distributor for easier access as well as can availability for students and alums alike to enjoy.

“We at No Label couldn’t be more excited about the launch of Brew of H in cans this year,” No Label Co-Owner Jennifer Royo exclaimed. “It’s going to be a great season with great beer. We can’t wait to cheer on our Coogs with a cold Brew of H.”

Those brand new cans shouldn’t be too hard to find either, as No Label announced a new distribution partnership with Silver Eagle Distributors. The new partnership ensures greater availability to Cougar fans not only across the city, but also greatly increases its presence within the stadium itself. And more beer is never a bad thing.

Royo and her husband Brian have accomplished an uncanny feat. From UH students to alumni to craft beer entrepreneurs, to ultimately serving a product made in homage to UH back to the university itself. The announcement of their partnership with Silver Eagle only adds to what was already a heartwarming, albeit unique success story.

Interestingly enough, Brew of H’s genesis can be traced back to 2014. At the time it was simply a T-shirt design by local craft beer-centric clothing line Brewheart Apparel, sold online and to patrons of the on-campus bar The Rooftop Bar and Grill on Calhoun. The whimsical play on words has since made the improbable jump from T-shirts and hats to an actual brew pouring out of taps across the city and now be distributed in tailgate-friendly cans, just in time for the fall semester.

In 2015 No Label and Brewheart Apparel began discussions to put an actual brew to Brew of H. By mid August of 2016 the beer had debuted and was an instant favorite to students and city-wide Cougar fans alike. Since then Brew of H has been widely viewed as the unofficial beer of UH.

“If someone would have told me four years ago that one of my t-shirt designs would become a widely distributed beer, I would have told them they were crazy,” Brewheart owner Shannon Parker said. “It has been incredibly surreal, not to mention humbling to work with No Label and watch the Brew of H brand grow and inspire Coogs and Houstonians as a whole.”

Per No Label, the Pale Ale recipe is described as “light bodied with a soft fruity aroma with hints of orange zest giving way to hints of grapefruit and a piney dankness. A perfect balance of malt and hops gives Brew of H its refreshingly crisp and easy drinking character with a nice and dry finish.”

The T-shirt itself can still be found at The Rooftop Bar and Grill on Calhoun and brewheartapparel.com, with availability soon coming to woodsonslocal.com. The shirt comes in various styles, including short sleeve and ¾-length sleeve.

Ultimately the unlikely story of a sweet shirt design turned regionally distributed craft-beer has continued to prosper and benefit Cougar fans and beer enthusiasts alike. This weekend we can all toast to the start of a new college football season, and with No Label’s new distribution partnership, there’s little reason why Cougars across the city shouldn’t be toasting with a frosty pint of Brew of H.


 

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All 3 major sports teams in Houston appear to be in good hands.Composite image by Jack Brame.

Houston is a strange sports town, professionally speaking. Football is the undisputed king. That's evidenced by the undying love fans show the Texans. Baseball is second, even though the Astros most recently gave the city a title and have given them a consistent winner to cheer for since 2015. Basketball is a clear third, since fans won't show up to a Rockets' playoff game until after the game has started.

At one point, all three teams were competitive and provided the city with a good deal of excitement. They also had competent general managers, though not all at once. The Texans had Rick Smith, who some say was hit or miss, but he was by far the team’s best GM in their history. The measuring stick isn’t very high, but Smith normally hit on 1st rounders. Jeff Luhnow was in charge of the turnaround for the Astros. His work environment may have been contentious according to rumors, but he brought the city a World Series and built a consistent contender. Daryl Morey may have left a hot mess, but the Rockets were always in the playoffs. He was able to keep a winning team, while reshaping the roster.

Fast-forward to today, and the city has a competent GM in every major pro sports team at the same time. James Click has kept the Astros on the winning track. While the penalties for the sign stealing scandal were hefty, he’s managed to make some shrewd moves. Signing Yordan Alvarez before he hit arbitration and free agency was huge! If he can get Kyle Tucker locked up as well, he’s definitely on the right track. Not going crazy over losing key guys and trusting his process has paid off handsomely so far.

Rafael Stone has had the best luck of all. It started very rocky for him by having to deal James Harden and Russell Westbrook at the beginning of his tenure. The return on investment was initially laughed at and thought to be pennies on the dollar.

Considering they drafted four 19-year-olds last draft (headlined by Jalen Green who looks like the real deal), taking a chance on Kevin Porter Jr, landing Jabari Smith Jr in this draft (Tari Eason not to be forgotten), and the inevitable collapse of the Nets, I think Stone has done well for himself. He may not have had the ideal background for the job (he was a lawyer by trade), he’s done well so far in trying to build this team back into a contender. If these kids develop and grow together, I think they can be what Boston and Golden State have been: a homegrown team contending year in and year out.

Nick Caserio of the Texans had perhaps the tallest mountain to climb. The quarterback position is the most important. He inherited one of the best young QBs in the league, but he also inherited his desire to leave and his alleged bizarre fetish that led to civil lawsuits. Some thought the haul he got was fair, while others thought it wasn’t enough. Did I mention his predecessor left the team in cap hell? Through it all, Caserio has managed to turn this team around and has them headed in the right direction. If Davis Mills proves to be a competent QB, that’ll be HUGE! However, the draft capital they have moving forward will help them draft or trade for their franchise QB if Mills isn’t the guy.

While the Astros are the only team currently in contention, the Rockets and Texans are looking like they may not be too far behind if things continue going their way. I’d LOVE to have a sit-down with all three and talk about philosophy and strategy! Houston sports are in good hands with these guys. Here’s to hoping they keep it going!

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