40 years later the amazing moment in sports history still holds its place

Do you (Still) believe in miracles?

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It's hard to believe, but this week marks the 40th anniversary of "The Miracle On Ice" A result and event where "if scripted", Hollywood would immediately reject on general premise, due to it's improbability. For a younger generation who is unfamiliar with the story (or the odds), visualize a bunch of nobodies and college kids two weeks ago trying to defeat Patrick Mahomes and the KC Chiefs in the Super Bowl. Then, magnify that by about 50 times, and you'll have the general scope and idea. You see, this is exactly what TEAM USA was comprised of, a bunch of college kids, and nobodies going up against the mighty Soviets.

The average age on the American team was 21. They lacked speed, fire power and the tenure of their opponents. The Soviets hadn't lost an Olympic Hockey game since 1968. They had won 4 straight Gold Medals with their core players intact for entire stretches of their Olympic and Global dominance. By contrast, the only American returning from the 76' games was Buzz Schneider. Schneider would actually score the first goal vs. the Soviets. If you ask most American's today, they probably think Buzz was one of the astronauts. The Soviets were so dominating in this era, they had even defeated the NHL All-Stars 6-0 in 1979 to easily win The Challenge Cup.

Lake Placid, New York served as the backdrop for the 1980 Winter Olympics. Lake Placid is a small village in Essex County, NY with a population today of around 2,500 people. If you visit, it's amazing because everyone in that town claims that "they" were in attendance or had their elders in the tiny 8500 seat arena with their families. What makes the story even more remarkable, is that the matchup wasn't even supposed to happen. The U.S. were heavy underdogs even their opening contests with Sweden & Czechoslovakia. Not to mention, that no one really anticipated a contest vs the Soviets as a mere two weeks prior, the Soviets had easily defeated Team USA in an exhibition game at Madison Square Garden by a score of 10-3. Adding insult to injury in that loss, was defenseman Jack O'Callahan pulling ligaments in his knee. Jack remained on the Olympic roster, but played sparingly throughout the tournament.

The Soviets steamrolled through their tier of countries, defeating Japan, Netherlands, Poland, Finland & Canada by a combined margin of 51-10. The American's railed for a 2-2 draw in their opening game vs. Sweden, then stunned the Czechs, and then handled, Norway, Romania & West Germany. Thus the stage was set. There are edited versions of the historic matchup available for viewing on YouTube. Unlike the late Jim Mckay who refused to reveal the result on ABC's coverage (the game had been played several hours earlier) would never have had the impact in today's age of social media, and technology. Most American's had no idea the result prior to the game's airing on that tape delay. As a 9 year old kid at the time, this was certainly the case for me! This improbable upset didn't actually secure the Gold Medal. Team USA had to play Finland (trailed 2-1) before rallying 4-2 for the victory.

The "Miracle On Ice" launched some amazing sports moments in the decade to come. The Flutie Hail Mary, Lorenzo Charles stunning the Cougars, Nova shocking the Mighty Hoyas, but nothing could ever match American Pride on February 22nd, 1980 after the Soviets went down 4-3.

Photo by Bob Levey/Getty Images

It's the job of sports media to provide content that draws readers to their site. Traffic generates marketing opportunities, marketing opportunities draw advertisements, and so on and so forth.

Until now, there have only been thought projects on what sports media would look like without sports. And it isn't until probably this past week or so that we've really begun to see how the sports media market reacts when sports are ripped off of the menu.

Until recently there has been at least a little meat on the bone to pick at. There was the "Ok this is happening" article wave. Then there was the "Here's an interesting way to start the season back up," wave. There were articles about how athletes are spending their time, what teams this benefits, etc. Then NFL free agency kicked off and there was a small injection of content.

As someone who writes exclusively about sports, I can tell you firsthand that it is difficult. One tactic I use when I'm struggling to come up with something to write about is that I don't allow myself to listen to music or anything while driving. It gives me a moment to focus, which is something I'm terrible at. That said, these past few weeks have been pretty quiet on the way to work.

Now, outside of the NFL draft, we're starting to see the bottom of the well. Without new content sports media is searching for anything they can to put on a front page. Here are a few examples:

"Ray Allen challenges LeBron James, Shaq and other ex-NBA players to show off their hairlines in quarantine."

Why? Just do what everyone else is doing and just stop grooming your facial hair. There's solidarity in a country of unkempt beards. There's no need to prove what we already know.

"Sources: CP3, Young, LaVine plan on H-O-R-S-E"

This is front page material on ESPN.com. The best part is that not only are there are people out there that will watch this, it's also a virtual lock to be in the SportsCenter Top 10.

"Alabama coach Nick Saban adopts email while adapting to recruiting during extended dead period"

Wait. What? Will this make him even more unstoppable?

It's been interesting at least to watch the coverage pivot. Luckily here in Houston we have Bill O'Brien, which is the editorial gift that keeps on giving.

So what happens next? What happens after the NFL draft, and the 2K Tournaments and the H-O-R-S-E games transpire? The NBA draft will probably get a level of exposure it has never seen before.

It looks like we're on the cusp of the next wave of articles though. The "should we even have a season?" wave. Personally, I'm on the fence. But of that were to in fact happen, it's an almost guarantee that sports coverage would look more like tabloid coverage if the above mentioned headlines are any indication. That, and a ton of Top 5 lists.

So that's it. Next week I'll be doing my Top 5…

Yeah right.

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