A FRESH START

How a branding shake-up could be first domino in wholesale Houston Texans changes

How a branding shake-up could be first domino in wholesale Houston Texans changes
Get ready for some changes next season. Photo by Bob Levey/ Getty Images.
Media execs looking hard at former Texans QB in search of ratings redemption

Last week Houston Texans management announced they were considering changing the team’s uniform colors for 2023, and they were asking for suggestions from fans. The decision actually had been in the works for several months, after owner Cal McNair brought up the idea in an “Ask Me Anything” forum before the season started.

The Texans are saying, you spoke and we listened.

New uniforms? That’s what the Texans heard?

Over the last few days, I’ve heard sports talk hosts and callers clamor for a return to the good old days of the Houston Oilers and Luv Ya Blue – let’s bring back the Oilers’ colors of Columbia Blue, scarlet red and white.

One host agreed, that's a terrific idea. After all, he said, he recently visited an Academy store and it had more Oilers jerseys and gear for sale than Texans stuff.

First, that’s not true, not even close. Academy has a few Oilers items and walls and racks of Texans merchandise.

The host also supported bringing back Oilers colors because those were popular uniforms and the most established and best supported pro teams still wear classic uniforms from years gone by.

Again, not true. This year, the New York Giants and Chicago Bears (established enough for you?) introduced new helmets. The Philadelphia Eagles will have new alternate jerseys next season. NBA and MLB teams have more wardrobe changes than Cher on her 20th annual retirement tour.

Some callers argued, since the Tennessee Titans dropped their Oilers name a few years after the Oilers moved there in 1997, why don’t the Texans make the transition complete and change their name to Oilers?

Is that what Houston fans really want? First, not only do the owners of the Titans retain the rights to the Oilers name and legacy, NFL commissioner Paul Tagliabue officially retired the name Oilers. He did that to prevent future NFL teams in Houston from calling themselves the Oilers.

If the Texans tried to recapture the energy and “luv” affair between Houston and the Oilers, wouldn’t that be like breaking up with your new girlfriend and drunk calling your old girlfriend at 3 a.m. begging for another chance?

Sure the Luv Ya Blue Oilers of the ‘70s won a bunch of games and had some characters like Bum Phillips, Dan Pastorini and Elvin Bethea, plus a catchy song that you could name in one note.

Noteworthy, when the Oilers closed shop in Houston after the 1996 season, the Astrodome wasn’t exactly covered with Super Bowl or even AFC Championship banners. In fact, none. The closest the Oilers came to the Super Bowl was two appearances in the AFC title game in 1978 and 1979, both times losing to the Pittsburgh Steelers.

Between 1970 when the Oilers joined the NFL to 1996 when they left Houston, the Oilers compiled a 181-199 record. Luvable, yes, for a period.

The Oilers, especially owner Bud Adams, weren’t such local heroes starting in the 1980s. Adams consistently threatened to move the Oilers if Houston wouldn’t build him a new stadium at taxpayer expense. After flirting with Jacksonville, Adams finally got a sweetheart deal with Tennessee. Houston fans felt jilted. Did you see the crowd at the Texans’ game Sunday at NRG Stadium? It was Fan Appreciation Day and maybe 20,000 fans showed up. And that’s a charitable estimate…

That’s what the Astrodome looked like during the Oilers’ last season in Houston. Don’t let the door hit you in the butt, Bud.

Here’s a better idea than going back into the past for the Texans. How about moving forward with a new quarterback, new coach, new management, new … everything? The uniform ain’t the problem. Besides, there’s hundreds of thousands of Houstonians who weren’t even here when Luv Ya Blue owned the city.

Houston’s population in 1980 was 1.6 million. Now it’s 2.3 million. Luv Ya … sorry, who?

You may notice that the Jacksonville Jaguars are in first place in the AFC South. The Jags finished dead last in 2020 and 2021. They got themselves high-up draft picks, took a franchise quarterback and hired a coach with a Super Bowl resume. That’s your ticket, Texans. You know what to do.

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Cubs defeat Astros, 4-3. Composite Getty Image.

Dansby Swanson hit a three-run homer during Chicago's four-run first inning and the short-handed Cubs beat the Houston Astros 4-3 on Wednesday night.

Playing without Cody Bellinger, Chicago used Swanson's big swing and a solid start by Jameson Taillon to earn its second straight win. It will try to sweep the three-game set against the struggling Astros on Thursday.

Taillon (2-0) allowed two runs, one earned, and seven hits in 5 2/3 innings on a chilly evening at Wrigley Field. The right-hander struck out four and walked two in his second start since he began the season on the injured list with a back strain.

“Before that back injury, I just really liked where we were at,” Taillon said, “and I feel like we were able to use that downtime as like, let’s stay on the straight and narrow, stay on the right path.”

Houston lost for the seventh time in eight games. It has scored a total of 21 runs during the slide.

Manager Joe Espada tried to spark his sputtering lineup by moving Alex Bregman into the second spot, between Jose Altuve and Yordan Alvarez. But the Astros went 1 for 10 with runners in scoring position and left 10 runners on base.

Altuve opened the ninth with a drive to left against Héctor Neris for his sixth homer. But Neris retired Bregman, Alvarez and Kyle Tucker for his second save in three opportunities.

Bellinger was placed on the 10-day injured list with two fractured ribs on his right side. The center fielder got hurt during the series opener Tuesday night.

There was no word just yet on a timetable for his return.

“The doctors will come up with a plan,” manager Craig Counsell said, “and, like everything, he’s got to get symptom-free first and we’ll go from there.”

Nico Hoerner and Ian Happ singled for Chicago in the first against Spencer Arrighetti. Michael Busch delivered a sacrifice fly and Christopher Morel walked before Swanson hit a two-out drive to left for his third homer.

The Cubs also got off to a fast start Tuesday night, jumping on the Astros for five runs in the first in a 7-2 victory.

“We’ve just been pretty committed to our plans coming in and put some good swings on some balls and that’s just a testament to the work that the guys are doing in the cage,” Swanson said.

Arrighetti (0-3) was pulled with two outs in the fourth. The right-hander allowed seven hits, struck out seven and walked two in his third major league start.

TRAINER'S ROOM

Astros: LHP Framber Valdez (elbow soreness) threw about 40 pitches during a bullpen session. “He came off the mound feeling good,” Espada said. Valdez remains in line to start this weekend during a two-game series against Colorado in Mexico City. … RHP Cristian Javier (neck discomfort) played catch back in Houston. “The doctor saw him, and it looks like he's improving,” Espada said.

Cubs: RHP Kyle Hendricks is taking pills to help with the inflammation from his low back strain. He also is getting treatment and playing catch to help keep his arm moving. He isn't too concerned about the injury. “It just made sense to give it the time to settle down, get out of there and give myself a chance to get back to 100 percent,” he said. ... OF Seiya Suzuki (right oblique strain) has resumed baseball activities.

UP NEXT

Houston right-hander Justin Verlander (1-0, 3.00 ERA) makes his second start since he missed the beginning of the season because of shoulder inflammation. Right-hander Javier Assad (2-0, 2.11 ERA) takes the mound for Chicago.

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