Every-Thing Sports

Jermaine Every: Heavy is the head that wears the media crown

Jermaine Every: Heavy is the head that wears the media crown
Gow Media is on a bit of a roll. Gow Media

Sports media is tough business. It is a fun gig to have. Most of us get to do something we truly enjoy doing. Some of us get to do something we’ve long dreamed of doing. Very few of us get to do something with the level of success in which we’re pleased with. To maintain said success for an extended period of time is no easy task. It takes a special blend of chemistry, appealing to your audience, wit, smarts, and knowledge to keep an audience engaged. After all, we are in the information age and entertainment can be had at the click of an app on any number of devices.

Gow Media has enjoyed that type of prolonged success so far this year. The Blitz has been the No. 1 rated sports show in the city for five consecutive months. This website has had a record number of page views again last month and continues to grow. The new simulcast of The Bench, The Charlie Pallilo Show, and The Blitz on ESPN 97.5 and Sports Map 94.1 will only strengthen their stronghold over the sports radio market by extending their coverage to reach a larger audience. The Raheel and Del Show had to be sacrificed so Pallilo could be simulcast on 97.5, but they went out on top by claiming the No. 1 spot in their time slot last month. Did I mention Gow Media Publishing? Yes Virginia, they publish books and audio books as well.

So what’s the key to success? How has this group been able to maintain such a high level output of good material over such a long period of time? Truth is there are several different factors. One of them is chemistry. Every single one of these shows has crazy chemistry. With the exception of Pallilo, they are all two-man teams who have worked with one another for years and have years in the business.

Charlie is a different breed with his one-man band show. He tends to captivate his audience with his profound knowledge and the level of preparation which is clearly visible with how he can change topics depending upon what his audience participation dictates.

The Bench with John Granato and Lance Zierlein are the long-standing torch bearers for Houston sports talk radio. They’ve been a duo on-air for close to 20 years. Despite a brief time at opposing stations, they have managed to pick back up where they left off as if they hadn’t missed a beat. There are a ton of people who attribute their involvement in the business to these two.

Raheel Ramzanali and Del Olaleye are the millennial duo that helps bring a change of pace to the lineup. Their brand of humor and entertainment may not be for some, but it’s a much-needed breath of fresh air. These guys appeal to the 18-34 male demographic more than most hosts in this city.

Joel Blank and Barry Laminack have quickly established the Usual Suspects as a consistent winner in the 1-4 time slot and a top three show in the city.

Fred Faour and AJ Hoffman are the reigning ratings kings. Their approach is more like two friends talking over everything under the sun. Fred even said it on a recent show that The Blitz is “more like a podcast because that’s what’s hot right now.” To back that up, you can check out AJ’s thoughts right here in the latest of Ken Hoffman’s 10 Questions series.

If you don’t believe me, Google the ratings yourselves. Ask Fred for the Sports Map numbers. This isn’t an in-house fluff piece. OK, to a certain extent, it might be. But it’s not bragging when it’s the truth. The AM stations, 610 and 790, both have made changes to their lineups in order to stay afloat and attempt to catch up to what Gow Media has been doing. Guys that I’ve known for quite a while and am friendly with lost jobs because of the shakeups. Those stations have the luxury of being home to the Rockets, Astros, and Texans. That, and the success of SportsMap, are what separates Gow Media from the rest of the pack. They have two successful sports radio stations, a sports website, and a culture/lifestyle website as well, all of which function in conjunction and simultaneously independent of one another while maintaining success. Here’s to the success of Gow Media. May we live long and prosper! And if you don’t like it…we've got two words for you...

 

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CJ Stroud has to be excited about this signing! Composite Getty Image.

According to multiple reports, the Houston Texans are signing offensive tackle Cam Robinson to a 1-year contract.

KPRC2's Aaron Wilson is reporting that the 1-year deal has a max value of $14.5 million.

With Laremy Tunsil now a member of the Commanders, clearly the Texans wanted to add some more talent at the tackle position.

Rookie right tackle Blake Fisher showed some promise last season, but he also had his share of struggles, as one would expect from a first-year player.

This move provides the Texans with flexibility if they choose to play Tytus Howard at guard again, while also giving GM Nick Caserio additional options in the draft.

Many believed the Texans would be locked in on drafting an offensive lineman with their first pick, which they may still do. But now, they can focus on taking the best player available, which could very well be a receiver at No. 25 overall.

Plus, this addition will make the Texans less predictable on draft day when rival teams are trying to predict who Caserio will draft based on Houston's needs.

Robinson started all 17 games last season, splitting time between the Jaguars and the Vikings. The Vikings traded for Robinson after their starting tackle Christian Darrisaw was lost for the season to injury. With Robinson in the last year of his deal and the Jags' season setting up to be another failure, Jacksonville decided to trade their left tackle away. Robinson (age 29) was drafted by the Jaguars in the 2nd round out of Alabama in 2017.

Make no mistake about it, this is a solid pickup by the Texans!

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