Every-Thing Sports
Jermaine Every: Heavy is the head that wears the media crown
Jun 18, 2018, 11:38 pm
Gow Media is on a bit of a roll. Gow Media
Sports media is tough business. It is a fun gig to have. Most of us get to do something we truly enjoy doing. Some of us get to do something we’ve long dreamed of doing. Very few of us get to do something with the level of success in which we’re pleased with. To maintain said success for an extended period of time is no easy task. It takes a special blend of chemistry, appealing to your audience, wit, smarts, and knowledge to keep an audience engaged. After all, we are in the information age and entertainment can be had at the click of an app on any number of devices.
Gow Media has enjoyed that type of prolonged success so far this year. The Blitz has been the No. 1 rated sports show in the city for five consecutive months. This website has had a record number of page views again last month and continues to grow. The new simulcast of The Bench, The Charlie Pallilo Show, and The Blitz on ESPN 97.5 and Sports Map 94.1 will only strengthen their stronghold over the sports radio market by extending their coverage to reach a larger audience. The Raheel and Del Show had to be sacrificed so Pallilo could be simulcast on 97.5, but they went out on top by claiming the No. 1 spot in their time slot last month. Did I mention Gow Media Publishing? Yes Virginia, they publish books and audio books as well.
So what’s the key to success? How has this group been able to maintain such a high level output of good material over such a long period of time? Truth is there are several different factors. One of them is chemistry. Every single one of these shows has crazy chemistry. With the exception of Pallilo, they are all two-man teams who have worked with one another for years and have years in the business.
Charlie is a different breed with his one-man band show. He tends to captivate his audience with his profound knowledge and the level of preparation which is clearly visible with how he can change topics depending upon what his audience participation dictates.
The Bench with John Granato and Lance Zierlein are the long-standing torch bearers for Houston sports talk radio. They’ve been a duo on-air for close to 20 years. Despite a brief time at opposing stations, they have managed to pick back up where they left off as if they hadn’t missed a beat. There are a ton of people who attribute their involvement in the business to these two.
Raheel Ramzanali and Del Olaleye are the millennial duo that helps bring a change of pace to the lineup. Their brand of humor and entertainment may not be for some, but it’s a much-needed breath of fresh air. These guys appeal to the 18-34 male demographic more than most hosts in this city.
Joel Blank and Barry Laminack have quickly established the Usual Suspects as a consistent winner in the 1-4 time slot and a top three show in the city.
Fred Faour and AJ Hoffman are the reigning ratings kings. Their approach is more like two friends talking over everything under the sun. Fred even said it on a recent show that The Blitz is “more like a podcast because that’s what’s hot right now.” To back that up, you can check out AJ’s thoughts right here in the latest of Ken Hoffman’s 10 Questions series.
If you don’t believe me, Google the ratings yourselves. Ask Fred for the Sports Map numbers. This isn’t an in-house fluff piece. OK, to a certain extent, it might be. But it’s not bragging when it’s the truth. The AM stations, 610 and 790, both have made changes to their lineups in order to stay afloat and attempt to catch up to what Gow Media has been doing. Guys that I’ve known for quite a while and am friendly with lost jobs because of the shakeups. Those stations have the luxury of being home to the Rockets, Astros, and Texans. That, and the success of SportsMap, are what separates Gow Media from the rest of the pack. They have two successful sports radio stations, a sports website, and a culture/lifestyle website as well, all of which function in conjunction and simultaneously independent of one another while maintaining success. Here’s to the success of Gow Media. May we live long and prosper! And if you don’t like it…we've got two words for you...
Most Popular
SportsMap Emails
Are Awesome
Listen Live
The Houston Astros walked out of Phoenix with a three-game sweep of the Diamondbacks, but the biggest win of the series might not have been in the standings, it could’ve been the emergence of their latest young spark plug.
Once again, the pitching carried the load. Brandon Walter continued his breakout season with another strong showing, and right now, he looks like Houston’s third starter if the playoffs began today. Behind him, Ryan Gusto and Colton Gordon have quietly helped stabilize a rotation ravaged by injuries. All three own ERAs under 4.5, a luxury the Astros couldn’t have anticipated heading into the year. Another thing they couldn't have anticipated was Lance McCullers' ERA this season being almost seven.
Walter’s rise comes at the same time the McCullers situation grows murkier. After starting the season late, he’s on the injured list again, this time with a blister on his pitching hand. Though the issue isn’t related to his arm, the “vibes” simply haven't been there. He’s struggled in four of his last five starts, and one wonders whether a "phantom" IL stint might be in his future, especially with Cristian Javier and Spencer Arrighetti progressing in rehab assignments. The roster squeeze is coming, and McCullers might not make the cut.
Crushing dingers!
Offensively, the conversation begins and ends with Brice Matthews. The first-round pick has quickly shifted from injury fill-in to potential staple, nearly winning the series by himself with three home runs across the first two games. His athleticism has popped in the field, and while contact concerns remain, the power and energy are real. Matthews is the only prospect of his pedigree ready to contribute, so the club made a wise decision to take a shot on upside, and Matthews delivered. That's why we were so emphatic about the Astros elevating Matthews. Get him in the lineup as a DH if you have to, whatever it takes, this offense needs pop. Then lo and behold, not only does he give the offense a lift, his defense also helped seal a win against Arizona.
Veteran slugger Christian Walker might be heating up too, posting a .348 average with three home runs and an .895 OPS in July. That’s a promising development, especially in a month when the Astros have flipped their typical formula. The pitching has been average — 18th in ERA, 18th in WHIP, 21st in opponent batting average — but the offense has been elite: top-five in slugging, OPS, and runs scored.
Injury bug
Still, questions persist. Chief among them is the health of Yordan Alvarez. His recent comments about his hand injury — specifically, his uncertainty and acknowledgement that rest hasn’t helped — were troubling. If surgery isn’t an option and time off isn’t working, what is the long-term solution? At this point, fans are right to worry about whether Alvarez will ever fully return to the dominant form he once showed.
Trade deadline
With the trade deadline one week away, general manager Dana Brown has to weigh all of this. The pitching could soon be bolstered by returns from the IL. But the offense, especially with no clear return dates for Alvarez, Jeremy Peña, Jake Meyers, and Isaac Paredes, might need immediate help. Despite the sweep, Houston scored just three and four runs in the final two games of the Diamondbacks series. If they’re serious about contending for a championship, another bat may be required. They'll see much better pitching in the postseason.
If the Astros do decide to add an arm, a power right-handed reliever could make sense. With Bryan Abreu the only truly dominant righty in the bullpen, a little late-inning muscle wouldn’t hurt.
Bottom line: the Astros are winning, and they're doing it in multiple ways. But with health concerns piling up and playoff positioning tightening, there’s still plenty of work ahead. Fortunately for Houston, they may have just found another foundational piece in the most unexpected place, a rookie who’s already changing the conversation.
There's so much more to get to! Don't miss the video below as we examine the topics above and much, much more!
The MLB season is finally upon us! Join Brandon Strange, Josh Jordan, and Charlie Pallilo for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday.
___________________________
*ChatGPT assisted.
Looking to get the word out about your business, products, or services? Consider advertising on SportsMap! It's a great way to get in front of Houston sports fans. Click the link below for more information!