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The NBA season starts next Tuesday and no one cares

The NBA season starts next Tuesday and no one cares
Some suggestions for Adam Silver. NBA.com

This is the best time of the year in sports. That’s not a debatable point or opinion, it’s a fact. NFL season is under way. MLB playoffs are here. NCAA football teams are making their case. The NBA season opens this year on Oct. 17. But the NBA is almost like the stepchild of the sports world right now. Why is that?

One of the main reasons is football. With the NFL and NCAA football seasons starting about a month and a half before the NBA, they have a head start. Their respective seasons are in full swing when the NBA starts. NFL teams are now making the picture clearer and NCAA teams are jockeying for poll positioning. Football is also the most popular sport in this country. Basketball is so far back in the rearview mirror, it looks like a dot rather than another vehicle.

Another reason there’s little fanfare for the start of the NBA season is the MLB playoffs are getting intense. The American and National League Championship Series will both be under way by the time the NBA opens up. Last year when the Astros were making their run, Houston barely paid attention to the Rockets. This year looks as if it’ll be a repeat of last year as the Astros are already waiting on the Red Sox/Yankees winner in the ALCS. They’re getting ready to defend their World Series title. Not since the ’98-’00 Yankees has a team won back to back titles in MLB, and they won three in a row. I highly doubt anyone pays much attention to anything outside of the Astros if they make it back to the World Series.

The NBA made changes to its season structure to start about one to two weeks earlier than normal last season. They did so in part to lengthen the season to cut down on the amount of back to back games teams were playing. It’s really helped the players, but has been sort of annoying to fans. Your team may play on Tuesday and not have another game until Friday, or even Saturday in some cases. 

One other thing that’s hurting the NBA right now is competitive balance. Most fans, and some “experts,” tend to think along the lines of “until the Warriors break up, they’re the overwhelming favorite to win it all.” Not many people think anyone outside the Warriors has a shot. Sure, there will be some who try the “hot take” or make the ‘sexy/chic pick” and say the Celtics or Rockets or Sixers will win it all, but do they truly believe that? I highly doubt it.

So what can the NBA do to make their season opening matter more? I have a few ideas: 

1-Make the opening day a big deal by having compelling matchups similar to Christmas day games. Imagine opening day back when Shaq and Kobe were beefing? What about a Pistons/Bulls matchup opening day in late ‘80s/early ‘90s?

2-The games should all take place on ABC, the league’s national broadcast partner and should be streamed for free online somewhere. Making these games readily viewable to the masses creates more interest.

3-A better marketing strategy will help. I propose more commercials during NCAA football, MLB and NFL games. This way, they’re taking advantage of sports that more eyes are on at that time of year. 

The NBA has done a ton of things right over the years. It is the world’s second most popular sport. But in this country, it’s losing ground to MLB and continually falling further behind football. The NFL and MLB have done their opening days so well for so long, that they have equity. The NBA still hasn’t gotten this right. Hopefully, they will take some suggestions I’ve given and build upon them.

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Allen had high praise for Diggs. Photo by Timothy T Ludwig/Getty Images.

Impersonal as it might seem to have their dynamic on-field relationship end with an exchange of phone texts, Bills quarterback Josh Allen made it clear on Thursday how much receiver Stefon Diggs meant to him during their four seasons together in Buffalo.

Allen made no mention of Diggs’ mercurial temperament or the occasional sideline flare-ups by expressing only praise in his first opportunity to discuss his now-former teammate being traded to the Houston Texans earlier this month.

“Just thanking him for everything that he did for me, and (I’ll) always have a spot in my heart for him. I’ll always love that guy like a brother. And I wish him nothing but the best,” Allen said, in disclosing what he texted to Diggs. “My lasting memory of Stef will be the receiver that helped me become the quarterback that I am today.”

Brought together in March 2020, when Buffalo gave up a first-round draft pick to acquire Diggs in a trade with Minnesota, the duo went on to re-write many of Buffalo's single-season passing and scoring records, and lead the team to four straight AFC East titles.

Diggs, now 30, also brought an inescapable sense of drama with him in raising questions about his commitment to the Bills and whether his tight relationship with Allen had soured.

A day before being traded, Diggs posted a message, “You sure?” on the social media platform X in response to someone suggesting he wasn’t essential to Allen’s success.

Whatever hard feelings, if any, lingered as Buffalo opened its voluntary workout sessions this week were not apparent from Allen or coach Sean McDermott, who also addressed reporters for the first time since Diggs was traded.

“Stef’s a great player, really enjoyed our time together. Won a lot of games and he was a huge factor in winning those games. We’ll miss him,” McDermott said. “You never replace a player like Stef Diggs, and we wish him well.”

Allen turned his focus to the future and a Bills team that spent much of the offseason retooling an aging and expensive roster.

Aside from trading Diggs, salary cap restrictions led to Buffalo cutting respected center Mitch Morse, the breakup of a veteran secondary that had been together since 2017, and the team unable to afford re-signing No. 2 receiver Gabe Davis.

“I don’t think it’s a wrong thing or a bad thing to get younger,” said Allen, entering his seventh NFL season. “I think it’s an opportunity for myself to grow as a leader. And to bring along some of these young guys and new guys that we’ve brought in to our team. And that’s an opportunity, frankly, that I’m very excited about."

Despite the departures, the Bills offense is not exactly lacking even though general manager Brandon Beane is expected to target selecting a receiver with his first pick — currently 28th overall — in the draft next week.

Receiver Khalil Shakir enters his third year and tight end Dalton Kincaid enter his second following promising seasons. Buffalo also added veteran experience in signing free agent receiver Curtis Samuel and Mack Hollins.

While Beane acknowledged the Bills lack a true No. 1 receiver, he noted there’s less urgency to fill that spot now than in 2020 because of how much the offense has developed under Allen.

“Now that Josh has ascended to the player he is, is that a requirement? I don’t think so,” Beane said.

Diggs’ role also began diminishing in the second half of last season, which coincided with Joe Brady replacing Ken Dorsey as offensive coordinator. Brady placed an emphasis on adding balance to a pass-heavy attack and getting more receivers involved, which led to an uptick in production for Shakir and Kincaid.

While Diggs’ numbers dropped, Buffalo’s win total increased.

With the Bills at 6-6, Diggs ranked third in the NFL with 83 catches, seventh with 969 yards and tied for third with eight TDs receiving. Buffalo then closed the season with five straight wins in which Diggs combined for 24 catches for 214 yards and no scores.

”(Diggs) meant a lot. You look at the statistics, they don’t lie,” Allen said, in referring to Diggs topping 100 catches and 1,000 yards in each of his four seasons in Buffalo. “I don’t get paid to make changes on the team. I get paid to be the best quarterback that I can be and try to lead the guys on this team.”

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