FASTEN YOUR SEATBELTS

Pre-owned car sales platform kicks expansion into high gear

This West Coast used car sales platform is en route to Texas. Courtesy of TRED

This article originally appeared on InnovationMap and was written by Sarah Hobson.

A Seattle-based online car marketplace has all engines revving for Texas as the company plans its Lone Star State expansion.

TRED announced plans to expand into major Texas cities including, Houston, Dallas, Austin, and San Antonio. The startup will be live in Dallas at the end of this month, followed by the rest of the state in February.

"We very excited about Texas," Grant Feek, co-founder of Tred, tells InnovationMap.

Feek describes the company as a peer-to-peer marketplace for selling and buying used vehicles that offers sellers a thinner transaction margin and buyers a lower price point.

"[We're] combining the best of the dealer experience with the best of the market experience," said Feek.

Feek says that TRED offers the low chance of fraud of a dealership and the value of a private market.

"We are the only ones that allow you to work directly with your counter party," Feek tells InnovationMap. "There's literally no middle man."

TRED handles all the paperwork — from financing to warranties — so that buyers don't have to step foot in a DMV. The company posts their real-time performance online on the "How Tred Stacks Up" page to show how the company compares to other used car marketplaces.

"We built a platform for people that really want value," Feek says. "With the push of a button they can list it in 20 different places"

TRED services will launch in Houston next month, but the company will not have any initial employees on the ground in Texas, as Feek explains that TRED's model is focused on removing employee involvement from auto sales, which, according to Feek, is strategic. TRED is all about getting out of the way of peer-to-peer sales.

The company set their eyes on Houston due to the large population and car market. Feek tells InnovationMap that TRED will also expand into Florida in late 2019.

"It's no secret that a lot of people live in California, Texas, and Florida," says Feek, "we've always had our eyes on these states."

The idea for TRED came about in 2011. Feek says that many of his peers from Harvard, from which he received his MBA in 2009, had started their own companies and he had an interest in the automotive space. He thought that the process buying and selling cars should be simpler...

Continue reading on InnovationMap to find out about current partnerships.

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A WEEKLY REVIEW OF CRENNEL'S COACHING

Now my job: Texans feast on Lions

Photo by Getty Images.

Thanksgiving is full of tradition. There's the typical family gathering, large meal, and of course, football. Sometimes, new traditions are added and old ones are retired. I think the Texans did both in their impressive 41-25 win over the Lions in Detroit. Old traditions were carried on (Lions losing on Thanksgiving), some were put to rest (Texans not being able to get turnovers), and new ones were started (multiple passing touchdowns by Deshaun Watson in six straight games).

The fact that this defense got three turnovers in the game was unbelievable! They got all three in the first quarter within the span of eight plays. JJ Watt's pick-six was insane. He went for a batted ball, ended up catching it, and ran it in. They forced Jonathan Williams to fumble on the Lions' very next play from scrimmage and recovered it. On the Lions' next possession, the Texans recovered yet another fumble after the challenge was reversed. Great call by the coaching staff to challenge and win. The defense looked good. Tyrell Adams stood out because he was in on those two fumbles, made 17 total tackles with 14 of them being solo tackles. They also brought pressure that seemed to make Matthew Stafford very inaccurate and resulted in four sacks. I give defensive coordinator Anthony Weaver credit for knowing he needs to blitz to get pressure, but the run defense has to improve.

The offense kept the tempo up in this game as well. The spread and hurry-up were used to keep the Lions already staggered defense off balance. Knowing the Lions were without a couple defensive backs, I thought it would be the perfect marriage of their defense and the Texans' offense. A buddy asked before the game about the line (Texans -3.5) and the over/under (52.5). I told him bet the Texans and the over because neither team can play defense and both have good quarterbacks. Offensive coordinator Tim Kelly put together another good game plan and Watson executed it flawlessly. One route combo I saw later on in the game I particularly enjoyed. Two receivers were tight to the left side. Cooks ran a hook/curl and settled in the middle of the zone while Fuller ran a vertical route. Duke Johnson ran a swing route to that same side. It left Cooks wide open as the attention went to Johnson in the flat, Fuller deep, and the action to the other play side. Route combos are important because it gives the quarterback different reads as he goes through his progressions and lets him pick apart the defense based on what he sees. Combine that with Watson's play and the way Kelly has changed his play calling now that he's liberated from he who shall not be named, we're seeing a beautiful thing.

As good as things were, there's still room for improvement. The defense gives up way too many easy yards, both run and pass. They can't get pressure bringing only four and will often give up big plays if the blitz is picked up. Plus the run defense is still an issue as evidenced by the Lions' first possession of the second half. The Lions ran the ball 10 plays straight for a total of 58 yards on that drive. Utterly ridiculous! Watson was good (17/25 318 yards and four touchdowns), but he missed two more touchdowns with passes slightly off, and continues to hold onto the ball too long at times. The difference between these two issues I've presented here is the fact that Watson has so played well, his "issues" are minor and very correctable, while the defense is terrible and there's no easy fix in sight. But let Romeo Crennel and Anthony Weaver tell it, they're getting the most out of these guys and they're playing disciplined.

The thought that this team may actually creep into the playoff picture may take shape better after next week if they can beat the Colts. I doubt it, but it is getting interesting. Let's see what else happens around them because they need help getting there.

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