FASTEN YOUR SEATBELTS
Pre-owned car sales platform kicks expansion into high gear
Jan 29, 2019, 9:53 am
This West Coast used car sales platform is en route to Texas. Courtesy of TRED
This article originally appeared on InnovationMap and was written by Sarah Hobson.
A Seattle-based online car marketplace has all engines revving for Texas as the company plans its Lone Star State expansion.
TRED announced plans to expand into major Texas cities including, Houston, Dallas, Austin, and San Antonio. The startup will be live in Dallas at the end of this month, followed by the rest of the state in February.
"We very excited about Texas," Grant Feek, co-founder of Tred, tells InnovationMap.
Feek describes the company as a peer-to-peer marketplace for selling and buying used vehicles that offers sellers a thinner transaction margin and buyers a lower price point.
"[We're] combining the best of the dealer experience with the best of the market experience," said Feek.
Feek says that TRED offers the low chance of fraud of a dealership and the value of a private market.
"We are the only ones that allow you to work directly with your counter party," Feek tells InnovationMap. "There's literally no middle man."
TRED handles all the paperwork — from financing to warranties — so that buyers don't have to step foot in a DMV. The company posts their real-time performance online on the "How Tred Stacks Up" page to show how the company compares to other used car marketplaces.
"We built a platform for people that really want value," Feek says. "With the push of a button they can list it in 20 different places"
TRED services will launch in Houston next month, but the company will not have any initial employees on the ground in Texas, as Feek explains that TRED's model is focused on removing employee involvement from auto sales, which, according to Feek, is strategic. TRED is all about getting out of the way of peer-to-peer sales.
The company set their eyes on Houston due to the large population and car market. Feek tells InnovationMap that TRED will also expand into Florida in late 2019.
"It's no secret that a lot of people live in California, Texas, and Florida," says Feek, "we've always had our eyes on these states."
The idea for TRED came about in 2011. Feek says that many of his peers from Harvard, from which he received his MBA in 2009, had started their own companies and he had an interest in the automotive space. He thought that the process buying and selling cars should be simpler...
Continue reading on InnovationMap to find out about current partnerships.
Most Popular
SportsMap Emails
Are Awesome
Listen Live
After a two-game sweep of the Rockies in Mexico City, a heart-thumping, extra-inning win Tuesday night over the Guardians in Minute Maid Park, the surprising demotion of first baseman Jose Abreu to the bottom rung of the minor leagues and the call-up of fan favorite rookie slugger Joey Loperfido … suddenly the Astros season seems turned around.
Even if their record still is 10-19 and they remain dead last in the American League West.
Ah, but only six games behind the first-place Seattle Mariners. That’s just a hot streak away.
The Astros are in it … and right now aren’t you thinking to win it?
One thing is for sure. There is no doubt who is running the Astros ship and is the voice in owner Jim Crane’s ear. It’s Dana Brown, the general manager.
Since the last pitch of the Astros disappointing 2023 season when they “only” made it to Game 7 of the ALCS, Brown has made the 2024 Astros team in his mind’s image.
Gone is last year’s manager Dusty Baker with whom Brown fussed and fought with over Baker’s insistence on playing weak-hitting Martin Maldonado over rookie Yanier Diaz.
Baker resigned (thank you for saving us the trouble) and was out the door shortly after the season ended.
Gone, too, is Maldonado. The Astros never made a serious attempt to keep him in Houston.
Now Abreu is dispatched, too. After an April of historic batting futility, Abreu, a 37-year-old veteran, consented to go back to the minors to find his batting stroke. He leaves the Astros, for public consumption temporarily, hitting .099 with no home runs and 3 RBI in 71 at bats.
The Astros signed Abreu to a $58.5 million, three-year contract before last season – before Brown arrived in Houston. Crane offered the megabuck contract at the urging of then-de facto general manager Jeff Bagwell. At this time last year, it was an open question, who is the real Crane-whisperer, newly hired Brown or Astros legend Bagwell?
Next question?
If Baker had been retained and Brown held sidelined in key decisions, it’s likely that Maldonado would be in the Astros lineup and Diaz again the catcher-in-waiting. With fans still frustrated up to here.
Maldonado eventually signed with the Chicago White Sox where he is batting an even .100 and has Southside fans wringing their hands over his offensive impotence. Defensively, he has thrown out only two of 20 base stealers for a 10-percent success rate.
Meanwhile, Diaz is batting a solid .287 with three homers and 13 RBI. He is one of MLB’s elite hitting catchers. He’s also thrown out six of 23 base stealers for a 26-percent success rate.
Maldonado did have value when he played for the Astros, though. He was a leader in the clubhouse. He led team meetings when times were tough. Pitchers had confidence in him. Fans liked him, at least on a personal level.
Abreu never made that connection during his time in Houston. Despite Brown’s repeated urging to read the back of Abreu’s baseball card, and his kind and confident words announcing Abreu’s departure for West Palm Beach, do you expect to ever see him in an Astros uniform again? Abreu still will be owed $19.5 million next season, so there is that.
When Astros fans woke up Wednesday morning, they had visions of Alex Bregman and Jon Singleton smacking three-run homers, of Jose Altuve and Jeremy Pena’s continued hot hitting, of rookie Loperfido driving in two go-ahead runs and reserve catcher Victor Caratini sending a big crowd home happy with a dramatic two-out, walk-off blast over the right field fence.
Hope is a good thing, and it’s back.