Jimmy Butler and his advisors clearly manipulated their situation. Tim Warner/Getty Images
Here is a public service announcement for all Rockets fans as you await the start of the regular season. No matter how many times you read a "breaking news" trade rumor about your team, don't believe it unless you see it in an official press release. With cut down day approaching and teams being forced to release players that are veterans or have value across the NBA, you are going to hear tons of rumored trades and moves and almost all of them are untrue. Agents and general managers use writers, bloggers and social media as an effective tool in doing their job. If they get enough people talking about the tidbits and tips that they "secretly" give out, the fire storm that ensuses will create a towering inferno of results for their clients and teams.
You see, every agent has a few "go-to" writers, bloggers and media members that they have built a relationship with, that they will strategically slip secrets, information and leads to. General Managers have their allies as well and they use them as they see fit. Some of these media contacts are rewarded with exclusive interviews and access to the team and players if they play along and publish the information supplied to them. It's fast becoming one of the most lucrative moves in sports because of the results it can create and the positive outcomes that can be tied directly to the breaking news that started the entire chain of events.
Take the Jimmy Butler situation as an example. We all know by now what transpired late last week and how Butler's dramatic return to the team and his first practice sent NBA fans across the country reeling. Did it ever cross your mind that it was all a set up and carefully scripted plan to get Jimmy out of Minny and to another destination in the league that he no doubt wants to play for? Well take it for what it's worth, but if you thought it was purely coincidence that ESPN and Rachel Nichols just happened to be in Minneapolis for an exclusive one-on-one interview with Butler, I have some swamp land I'd like to sell you in Florida. On top of that, do you think the interview would have been must see TV and stir up as much conversation, if he had just put his head down, worked his butt off and finished practice without incident? No way! The whole thing was a ploy by Butler's camp to force the issue and get their client out of a bad situation. Since he still has a year left on his contract and risked losing money if he continued his hold out and stayed away from the team, he made an educated decision and carried out a plan to get the ball rolling on his mission to get shipped out of town.
As the week went on, we saw more rumors about the Timberwolves re-engaging the Rockets in talks, a possible Pat Riley profanity-laced conversation with Tom Thibodeau and more. This is what's known as a counter strike, where management tips off hand-selected members of the media to get the word out and create a story that will have traction and create publicity and conversation across the basketball world. In the process, it will also sound the alarm to the teams that were in deep trade discussions for Butler in the last week or so, that they will not be getting the franchise player that they had coveted. In most cases, the reaction to the hot, new rumor is a quick call to see if the shunned teams can make a last ditch, final offer that no doubt includes sweetening the pot from what was originally offered.
The take away for you is that you should never get too excited until a deal is official and reported as "done." Until then, the game of Cat and Mouse will continue and those of you that read or hear the rumors and take the time to spread the news are merely pawns in a bigger chess game being played by agents and front offices everywhere. So just sit back, relax and realize your team is ready to run it back as they pursue the always elusive Larry O'Brien trophy and it's a long season ahead. Rumors will continue to fly all the way to the trade deadline, so be cautious and be prepared.
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Rich Eisen lays out how Stefon Diggs trade will impact Texans next season
Apr 19, 2024, 3:03 pm
Impersonal as it might seem to have their dynamic on-field relationship end with an exchange of phone texts, Bills quarterback Josh Allen made it clear on Thursday how much receiver Stefon Diggs meant to him during their four seasons together in Buffalo.
Allen made no mention of Diggs’ mercurial temperament or the occasional sideline flare-ups by expressing only praise in his first opportunity to discuss his now-former teammate being traded to the Houston Texans earlier this month.
“Just thanking him for everything that he did for me, and (I’ll) always have a spot in my heart for him. I’ll always love that guy like a brother. And I wish him nothing but the best,” Allen said, in disclosing what he texted to Diggs. “My lasting memory of Stef will be the receiver that helped me become the quarterback that I am today.”
Brought together in March 2020, when Buffalo gave up a first-round draft pick to acquire Diggs in a trade with Minnesota, the duo went on to re-write many of Buffalo's single-season passing and scoring records, and lead the team to four straight AFC East titles.
Diggs, now 30, also brought an inescapable sense of drama with him in raising questions about his commitment to the Bills and whether his tight relationship with Allen had soured.
A day before being traded, Diggs posted a message, “You sure?” on the social media platform X in response to someone suggesting he wasn’t essential to Allen’s success.
Whatever hard feelings, if any, lingered as Buffalo opened its voluntary workout sessions this week were not apparent from Allen or coach Sean McDermott, who also addressed reporters for the first time since Diggs was traded.
“Stef’s a great player, really enjoyed our time together. Won a lot of games and he was a huge factor in winning those games. We’ll miss him,” McDermott said. “You never replace a player like Stef Diggs, and we wish him well.”
Allen turned his focus to the future and a Bills team that spent much of the offseason retooling an aging and expensive roster.
Aside from trading Diggs, salary cap restrictions led to Buffalo cutting respected center Mitch Morse, the breakup of a veteran secondary that had been together since 2017, and the team unable to afford re-signing No. 2 receiver Gabe Davis.
“I don’t think it’s a wrong thing or a bad thing to get younger,” said Allen, entering his seventh NFL season. “I think it’s an opportunity for myself to grow as a leader. And to bring along some of these young guys and new guys that we’ve brought in to our team. And that’s an opportunity, frankly, that I’m very excited about."
Despite the departures, the Bills offense is not exactly lacking even though general manager Brandon Beane is expected to target selecting a receiver with his first pick — currently 28th overall — in the draft next week.
Receiver Khalil Shakir enters his third year and tight end Dalton Kincaid enter his second following promising seasons. Buffalo also added veteran experience in signing free agent receiver Curtis Samuel and Mack Hollins.
While Beane acknowledged the Bills lack a true No. 1 receiver, he noted there’s less urgency to fill that spot now than in 2020 because of how much the offense has developed under Allen.
“Now that Josh has ascended to the player he is, is that a requirement? I don’t think so,” Beane said.
Diggs’ role also began diminishing in the second half of last season, which coincided with Joe Brady replacing Ken Dorsey as offensive coordinator. Brady placed an emphasis on adding balance to a pass-heavy attack and getting more receivers involved, which led to an uptick in production for Shakir and Kincaid.
While Diggs’ numbers dropped, Buffalo’s win total increased.
With the Bills at 6-6, Diggs ranked third in the NFL with 83 catches, seventh with 969 yards and tied for third with eight TDs receiving. Buffalo then closed the season with five straight wins in which Diggs combined for 24 catches for 214 yards and no scores.
”(Diggs) meant a lot. You look at the statistics, they don’t lie,” Allen said, in referring to Diggs topping 100 catches and 1,000 yards in each of his four seasons in Buffalo. “I don’t get paid to make changes on the team. I get paid to be the best quarterback that I can be and try to lead the guys on this team.”