4th and a Mile with Paul Muth
What does sports media look like without sports? We're finding out
Apr 9, 2020, 6:26 am
Photo by Bob Levey/Getty Images
It's the job of sports media to provide content that draws readers to their site. Traffic generates marketing opportunities, marketing opportunities draw advertisements, and so on and so forth.
Until now, there have only been thought projects on what sports media would look like without sports. And it isn't until probably this past week or so that we've really begun to see how the sports media market reacts when sports are ripped off of the menu.
Until recently there has been at least a little meat on the bone to pick at. There was the "Ok this is happening" article wave. Then there was the "Here's an interesting way to start the season back up," wave. There were articles about how athletes are spending their time, what teams this benefits, etc. Then NFL free agency kicked off and there was a small injection of content.
As someone who writes exclusively about sports, I can tell you firsthand that it is difficult. One tactic I use when I'm struggling to come up with something to write about is that I don't allow myself to listen to music or anything while driving. It gives me a moment to focus, which is something I'm terrible at. That said, these past few weeks have been pretty quiet on the way to work.
Now, outside of the NFL draft, we're starting to see the bottom of the well. Without new content sports media is searching for anything they can to put on a front page. Here are a few examples:
Why? Just do what everyone else is doing and just stop grooming your facial hair. There's solidarity in a country of unkempt beards. There's no need to prove what we already know.
"Sources: CP3, Young, LaVine plan on H-O-R-S-E"
This is front page material on ESPN.com. The best part is that not only are there are people out there that will watch this, it's also a virtual lock to be in the SportsCenter Top 10.
"Alabama coach Nick Saban adopts email while adapting to recruiting during extended dead period"
Wait. What? Will this make him even more unstoppable?
It's been interesting at least to watch the coverage pivot. Luckily here in Houston we have Bill O'Brien, which is the editorial gift that keeps on giving.
So what happens next? What happens after the NFL draft, and the 2K Tournaments and the H-O-R-S-E games transpire? The NBA draft will probably get a level of exposure it has never seen before.
It looks like we're on the cusp of the next wave of articles though. The "should we even have a season?" wave. Personally, I'm on the fence. But of that were to in fact happen, it's an almost guarantee that sports coverage would look more like tabloid coverage if the above mentioned headlines are any indication. That, and a ton of Top 5 lists.
So that's it. Next week I'll be doing my Top 5…
Yeah right.
Sunday night matchups don't get much exciting than this, as the Houston Texans host the Detroit Lions in prime-time at NRG.
The Lions come into this game on a six-game winning streak looking every bit of the best team in football. Houston on the other hand has lost two of their last three games with a struggling offense unable to protect their quarterback.
CJ Stroud has only one passing touchdown over this span, and is clearly having trouble adjusting to life without Stefon Diggs and Nico Collins.
If Houston is going to come away with an upset victory, they will need big performances from Tank Dell and Joe Mixon. After catching 4 passes against the Colts two weeks ago, Mixon not only failed to catch a single pass against the Jets, but he wasn't even targeted.
Considering the Texans' offensive line issues, choosing not to use Mixon as a pass catcher is hard to fathom. Especially since he and Dell are the team's top 2 playmakers.
What's working in the Texans' favor?
They play this game at home, where they are undefeated this season. A lot of the team's protection issues have popped up on the road, so communication should be easier for the offense on their home turf.
Bulls on Parade
We have good news and bad news about the defense this week. On the positive side, Azeez Al-Shaair and Jimmy Ward have returned to practice. If they're able to contribute on Sunday night, that would give the defense a lift.
And now for the bad news. Will Anderson has yet to practice this week after rolling his ankle in the Jets game. If he is unable to practice on Friday, it's hard to imagine he'll be active against Detroit.
X-factors
The Texans have to show some improvement on the offensive line this week.
Houston must lean on Joe Mixon again, as Nico Collins isn't expected to play.
Lions' Amon-Ra St. Brown is one of the best receivers in the league, and he does most of his damage from the slot. If the Texans continue to deploy Jalen Pitre against premier receivers in man coverage, St. Brown is going to light up the scoreboard.
What would a win over the Lions mean to Houston?
The Texans are no longer considered a true championship contender because of their losses to the Packers, Vikings, and Jets. In fact, the Bills are the only team with a winning record that the Texans have beaten.
An upset win over the streaking Lions would change that narrative.
What does Vegas think?
The Lions are currently favored by 3.5 and the total is set at 49 points.
Don't miss the full preview of Texans-Lions in the video above!
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