AUTOMOTIVEMAP ARRIVES

Announcing AutomotiveMap: The destination for auto enthusiasts has arrived

AutomotiveMap is the newest outlet from Gow Media. Courtesy graphic

This article originally appeared on CultureMap.


The automotive industry is now on the map. Gow Media, the large multi-platform media company with leading online destinations CultureMap, SportsMap, and InnovationMap, as well as sports radio properties ESPN 97.5 FM in Houston and SB Nation Radio, has announced the launch of its newest outlet, AutomotiveMap.

The new site will cover industry news from coast to coast, provide auto reviews, showcase innovation, and serve as a thoughtful guide to consumers.

"We are excited to add AutomotiveMap to our portfolio of media platforms," says David Gow, CEO of Gow Media. "We now have four content categories — culture, sports, innovation, and automotive — all under the 'map' brand identity. And we love that each of these categories taps into the passions of our audiences."

Eileen Falkenberg-Hull will serve as inaugural editor of AutomotiveMap. She brings 10 years of digital publishing experience to her new position and has covered the automotive segment exclusively for five years, with regular bylines in Trucks.com, U.S. News & World Report, and American City Business Journals. She is a co-host of Let's Talk Wheels on SB Nation Radio.

In her new role, Falkenberg-Hull will report to Arden Ward, vice president of editorial for Gow Media statewide. "Eileen is an outstanding addition to our team," says Ward. "Her enthusiasm for the auto industry is unmatched, and, as editor, she blends her extensive knowledge with an approachable voice that connects to our readers."

"I am thrilled to become part of Gow Media," says Falkenberg-Hull. "I have been impressed with the creative energy, professionalism, and commitment to storytelling that the team has. AutomotiveMap will be both informative and highly engaging; it will educate consumers and delight enthusiasts."

AutomotiveMap is the latest addition to Gow Media's ever-growing portfolio. Since acquiring CultureMap in February of 2017, Gow has launched SportsMap; InnovationMap; and GiftingMap, an ecommerce site.

"Our other site launches are going very well — we are experiencing tremendous audience and revenue growth — enabling us to step out again with AutomotiveMap," says David Gow.

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This week the NASCAR cup series heads to the world center of racing, the Indianapolis Motor Speedway, for the inaugural fourth of July version of the Brickyard 400. This is unprecedented for NASCAR considering over the course of 50 years they are usually in Daytona around this time. While this move was met with a lot of criticism from fans, there is a positive to come from this move though, as the sport will hold their first doubleheader with Indycar. This has been talked about for many years and now it has finally come to fruition. Another new facet of this weekend will be the Xfinity Series running on the road course configuration. This could very well lead to the cup series transitioning from the oval to the road course next season should everything go well when the Xfinity series does it. It will definitely be an interesting weekend.

Last week, Kevin Harvick and Denny Hamlin dominated the first-ever doubleheader at Pocono. The two drivers finished first and second in both races with Harvick taking race one and Hamlin winning race two. Both of these races came down to pit-road strategy as Harvick was able to eke out a victory by taking two tires and fuel while his teammate Aric Almirola took four. The next day Denny Hamlin pretty much had the whole field covered as he went on to claim his fourth victory of the season. Overall, the idea of two races in a weekend went over well but for the racing itself, it was hard to watch. One of the main issues I had was how the drivers didn't have to shift this week. In my opinion, that was what made this track so unique. It was an oval that had road course characteristics and it usually produced some pretty good finishes. Hopefully this will be addressed when the new car makes its debut in 2022.

One of the big stories going into this week is the announcement a couple of weeks ago that NASCAR will be moving their all-star event to Bristol Motor Speedway. Over the past couple of weeks, there has been a whirlwind of news from the Bubba Wallace story at Talladega, to the doubleheader races last week. A lot of this has put this announcement on the back burner but this is a huge story. The race will be held on Wednesday, July 15th as NASCAR continues with midweek races. This is the first time since 1986 that the race will not be run at NASCAR's home track in Charlotte back when it took place at Atlanta Motor Speedway. The format will be pretty much the same as all the winners from 2019 and 2020 will all have an automatic birth into the race while the rest of the field will run in the open event the day before. The main event will feature four stages including a 15 lap closer around one of NASCAR's most popular race tracks. I think this move was long overdue and I hope that they continue with it in the future. Don't get me wrong, there isn't anything wrong with the race at Charlotte but I think a change of pace would be welcomed. I look forward to seeing how this turns out.

As we move on to Indy this weekend, the driver I have winning is Kurt Busch. This weekend will be the 2004 Cup Series champion's 700th career start, and he's won just about every race that there is to be won except this one here at the Brickyard. This week, that is going to change. It hasn't been the most consistent season for the Vegas native, but he still sits tenth in points and right in the thick of the playoff battle. This track isn't his best as he currently has a 19.42 average finish, including a dismal 30th place finish last year. But this week, I think he gets back on track with a victory as he starts second. The veteran has flown under the radar this year, but he has definitely shown spurts where we think he is going to break-out. He also has runs where it seems like him and his team are mid-pack, but there aren't many drivers out there that have the experience he has. And a talented driver like him always finds a way to bounce back. Look for Kurt Busch to take the #1 Monster Energy Camaro to victory lane.

All stats and information used in this article are brought to you by the good folks at driveraverages.com and Racing-Reference.com, the best websites for all NASCAR stats.

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