Houston finally comes through with a big offseason move

Astros land outfielder Michael Brantley to two-year deal

The move helps reinforce the offensive power of Houston's outfield. Jason Miller/Getty Images

While many Astros fans wait for the acquisition of a star catcher or starting pitcher, the Astros instead made their first big splash of the 2018-19 offseason by signing free agent outfielder Michael Brantley to a two-year deal.

Brantley entered free agency at the end of the 2018 season, ending his tenure with the Cleveland Indians where he has spent his entire major league career to this point, dating back to his debut in 2009. Brantley is a three-time all-star, making the American League All-Star roster in 2014, 2017, and 2018, and sits with a career .295 batting average. He was also awarded a silver slugger award in 2014, a year he also finished third in AL MVP voting.

Brantley made a nice comeback in 2018, having one of his best seasons after two injury-shortened campaigns in 2016 and 2017. Brantley finished 2018 with an AL fifth-best average at .309 and drove in 76 runs. He has the upside of bringing a lot of consistency to a spot in the lineup, helping an already potent offense convert even more runs.

With most of his play in left field, it's unclear what this signing could mean for the future of Josh Reddick, who is allegedly on the trading block, but in any case it was a good free agent pickup for Houston and at the worst provides some depth in the outfield, which was sorely needed.

ROOT FOR THE HOME TECH

Astros executive addresses innovations in sports

Courtesy photo

This article originally appeared on InnovationMap and was written by Natalie Harms.

Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.

"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."

Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.

The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.

"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.

The approach to technology in sports is changing as younger players enter the scene.

"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."

From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.

The evolution of pitching technology

One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.

"Brent has the ability to take technology and blend it with the craft," Brand says.

The players as industrial machines

One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.

"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."

From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.

Wearables and sleep technology

Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.

"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.

But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.

Esports

Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.

Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.

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