ASTROS BLUEPRINT

Houston Astros' latest endeavor sounds like a home run for baseball fans

Houston Astros' latest endeavor sounds like a home run for baseball fans
A new hotel is in the works near Minute Maid. Photo by Bob Levey/Getty Images
Houston Astros, Jim Crane pull the trigger and hire new GM

Astros owner Jim Crane says the team is ready to break ground on a major construction project that will include a hotel and entertainment complex across the street from Minute Maid Park as soon as the 2023 baseball season wraps up – hopefully with another World Series parade in downtown Houston.

AstrosWorld!

But another hotel? Another entertainment complex? More construction downtown? My first reaction was, how much more does Houston need? I remember when the Super Bowl was held in Houston in 2004, clubs and restaurants sprung up downtown practically overnight, only to disappear virtually the morning after. When it came to downtown development, the expression “less is more” turned out true. At least that Super Bowl.

I asked my contacts in government and the Houston welcome wagon, is this a good idea, building a hotel and entertainment complex next door to Minute Maid Park? Do we need it? Can we sustain it?

The answer every time was a resounding yes! For a couple of reasons: first, downtown Houston, coming out of Covid, is booming, leadership is creative and budget-minded these days, and most important, if Jim Crane is behind the idea, you can trust it’ll work. The guy’s got a track record.

“In 2004, the idea was to turn downtown’s Main Street into Bourbon Street. Is that what we really want? It was a misguided plan, the wrong philosophy, and businesses opened and closed in short order,” a source told me.

It was a different story when the Super Bowl returned to Houston in 2017. This time Houston saw the Marriott Marquis, a 1,000-room hotel complete with an iconic Texas-shaped swimming pool, open in time for the tourist onslaught. Also, Avenida Houston greeted downtown visitors with new restaurants and entertainment venues. Both the Marriott and Avenida Houston have continued to thrive long after the Super Bowl left town.

“We want our downtown to attract visitors while providing services for the growing number of singles and families who are making their home downtown. As we continue to host major events and conventions, there will be a need for more hotel rooms,” the source said.

The Astros’ plan to build a sprawling hotel and entertainment complex originally was discussed in 2021 but was put on hold due to Covid. Now Crane and the Astros are ready to come out swinging. Similar complexes operate successfully next to the baseball stadium in St. Louis, Chicago and other cities.

An Astros-themed hotel adjacent to Minute Maid Park is particularly intriguing. The lobby could be home to an Astros museum and team Hall of Fame. Rooms and restaurants could be decorated in honor of Astros legends – the “Nolan Ryan honeymoon suite,” or “Strech Suba’s Bullpen Bar and Grille.” There could be meeting space for autograph and memorabilia shows. There could be a broadcast facility for post-game interviews and analysis. And maybe one day, fingers crossed, a betting parlor like the Cubs have at Wrigley Field.

The Astros have a contract to play at Minute Maid Park through 2050 – the only long-term contract that doesn’t make Crane cringe. Anything that enhances the fan experience and generates revenue is good for the team and the city. I might even consider going downtown on non-game nights.

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Meet Brian Cushing at The Tailgate. Photo by Bob Levey/Getty Images.

CultureMap is making our final preparations for The Tailgate, our all-out party devoted to everyone’s favorite way to get in the gameday spirit. It’s coming to you Monday, November 11 at 8th Wonder in EaDo.

Attendees who treat themselves to VIP tickets get a number of perks, including early admission and a dedicated bar. And we’re upping the game with a special meet-and-greet with two of the Houston Texans' most popular alumni — defensive stars Brian Cushing and Travis Johnson, courtesy of presenting sponsor Verizon.

Photos by Getty Images.

Selected in the first round of the 2009 NFL Draft, Cushing won NFL Defensive Rookie of the Year. In a nine-year career with the team, he compiled 424 solo tackles, which ranks third all-time for the Texans. Fans appreciated his full-throttle playing style and team-first mentality.

Johnson, also a first-round pick, played four seasons for the Texans. His outspoken personality has made him one of the team’s most popular alumni. He lives in Missouri City with his five children. He told Texans broadcaster Drew Dougherty that he takes his role as a team ambassador seriously.

“It meant to me being an ambassador of the brand as far as let the young guys know what the standard is. Let the young guys know what it means to be a Houston Texan. Around here, it was always about family. It was always about how you go to work, how you go about your work,” Johnson said during an episode of the Texans “Where Are They Now” podcast.

Attendees of The Tailgate will enjoy a range of experiences showcasing local sports and local food. More than a dozen restaurants will be serving game day-inspired bites, including Big City Wings, The Waffle Bus, Josephine’s Gulf Coast Tradition, Pizaro’s Pizza, Uchi, and Uchiko.

Don't forget to vote for your favorite wings in our bracket-style Ultimate Wing Showdown; the winner will be announced at the event.

The event will also shine a spotlight on local sports organizations, including the Texans, which will raffle off a CJ Stroud-signed White Panel Football. The Astros will show off their Shooting Stars dancers as well as the 2017 and 2022 World Series Trophies, and their Shuttle Crew team will bring prizes. Houston soccer stars the Dynamo and Dash will raffle team-signed jerseys.

Guests can expect more fun, games, and prizes courtesy of our event sponsors and local vendors, including Verizon, HOWDY, Jameson Irish Whiskey, Houston Powder Coaters, Holey Moley Golf Club, Mizzen + Main, Shipley Do-nuts, and more.

Tickets are $75 for VIP and $50 for General Admission. For a limited time, we’re giving you $10 off; use code SPORTSMAP at checkout. Get your tickets now.

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The Tailgate is presented by Verizon and sponsored by HOWDY, Jameson Irish Whiskey, Houston Powder Coaters, Holey Moley Golf Club, Mizzen + Main, Shipley Do-nuts, East River 9, and more to be announced.

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