CONSIDER THE ALTERNATIVE
Houston Astros successfully hijacked audience share, profits from familiar faces
Oct 25, 2022, 12:50 pm
CONSIDER THE ALTERNATIVE
The Astros don’t need to show a bill of sale to prove that they own Houston. Just take a snapshot of what happened in Houston sports the last two weeks.
The Astros, fresh off dispatching the Seattle Mariners in three straight games, gloriously and emphatically swept the dreaded New York Yankees in the American League Championship Series.
Now the Astros head to the World Series as clear-cut (-185) favorites to beat the Philadelphia Phillies starting Friday at Minute Maid Park. Tickets for the World Series opener in Houston are available on the secondary market starting at $504 for standing room. Field level seats behind home plate will cost you up to $4,000.
Walk into a sports store and all you see are Astros jerseys, caps and pennants. Local TV news anchors and radio personalities are wearing Astros gear and hosting watch parties and downtown fan fests. Schools are encouraging students to wear Astros colors. Politicians are showing up at ball games, hoping to get some Astros karma before Election Day. Houston is awash in Astros orange. Houston undeniably is a baseball town in traditionally football-crazy Texas.
You know the facts and figures: six consecutive American League Championship Series appearances, four World Series appearances in six years, five Division titles since 2017, batting titles, and Cy Young, MVP Awards and Rookie of the Year.
But more than that, the Astros own the hearts of Houston fans. They look like Houston. They fight like Houston. They are diverse like Houston.
The first baseman is a Cuban expat with gravity-defying hair and better scoops than Marble Slab. The second baseman is a pint-sized superstar and girl dad from Venezuela, probably the greatest Astro ever. The baby face shortstop was born in the Dominican Republic, played his college ball in ice box Maine and high-tailed it to subtropical Houston fast as he could, like many of us from someplace else. The smart aleck third baseman is a clutch-hitting Jew with a newborn baby and salsa side hustle. And calling the shots, a beloved old-school African-American wearing gloves and wristbands and working a toothpick into splinters.
Last week the manager Dusty Baker stopped by Kenny & Ziggy’s deli to pick up some lox and bagels to help third baseman Alex Bregman break his Yom Kippur fast. That’s teamwork.
The Astros starting pitcher Friday night has two Cy Young Awards, one more in the mail, a superstar model wife who’s graced the cover of Sports Illustrated’s swimsuit editions, and an endorsement deal with Ford. It doesn’t suck to be Justin Verlander.
You may not know it in Houston, but football and basketball seasons are in full swing. The Texans and Rockets aren’t putting up much of a fight for sports section headlines, though.
The Rockets? They opened their 2022-23 season by dropping three straight games before notching a win Monday night. Current odds of them winning the NBA title this season – 50,000 to 1.
The Rockets announced an opening night crowd of 18,055, a rock-solid sellout. I said “announced.” Tickets for the Rockets’ next home game against the Los Angeles Clippers on Nov. 2 start at $17 on the secondary market.
The Texans? They’re 1-4-1, stuck in last place in the AFC South. Last week they played the equally hapless Las Vegas Raiders and lost 38-20. The only positive news to come from the Texans this year – they lowered the price of hot dogs and beer and finally (finally!) fired polarizing executive Jack Easterby. The Texans are 17,500 to 1 to win the Super Bowl.
The Texans claim an average attendance of 69,243 this season. Don’t even. Tickets for Sunday’s home game against the Tennessee Titans start at $31.
Sunday is a travel day for the World Series. What will be the top sports story that night? The Astros are back in action tomorrow!
The Houston Rockets (16-8) face the Golden State Warriors (14-9) at home on Wednesday at 9:30 p.m. EST, with the Warriors aiming to snap their three-game road losing streak. The game pits two Western Conference contenders looking to solidify their standings as the season progresses.
The Rockets, currently third in the West, have excelled in second-chance opportunities, leading the conference with 14.2 offensive rebounds per game. Alperen Sengun anchors this effort, averaging 3.4 offensive boards per game alongside his strong all-around performance of 18.5 points, 10.6 rebounds, and 5.3 assists. Houston will look to exploit this strength against a Golden State team ranked second in the league in total rebounds per game (48.7), thanks in part to Kevon Looney’s steady 7.9 boards per game.
Meanwhile, the Warriors, fifth in the standings, continue to rely on Stephen Curry's leadership. Curry is averaging 23 points, 5.3 rebounds, and 6.6 assists, but Golden State’s struggles on the road and a recent shooting slump (42.9% over the last 10 games) have hindered their consistency.
Golden State’s strength from beyond the arc will be tested against Houston’s perimeter defense. The Warriors are averaging 15.2 made three-pointers per game, a sharp contrast to the 11.8 threes allowed by the Rockets. On the other end, Houston will aim to exploit Golden State’s slightly generous defensive field goal percentage of 43.8%.
The Rockets come into the game having gone 6-4 in their last 10 outings, averaging 112.3 points and a stifling defensive effort that has limited opponents to just 107.3 points per game. The Warriors, meanwhile, are 4-6 over the same stretch, struggling offensively with just 107 points per game.
Houston may be without key contributors Tari Eason (concussion protocol) and Fred VanVleet (knee). The Warriors list Andrew Wiggins as day-to-day with an ankle issue, while De’Anthony Melton remains sidelined for the season.
The Rockets are slight favorites at -2.5 according to BetMGM Sportsbook, with the total points over/under set at 221.5. Houston’s home-court advantage and rebounding dominance may prove decisive against a Warriors team seeking to find its rhythm.
Both teams have much to prove in this matchup of Western heavyweights. Houston’s continued rise and Golden State’s resolve to end their road struggles will define this pivotal contest.
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