CONSIDER THE ALTERNATIVE
Houston Astros successfully hijacked audience share, profits from familiar faces
Oct 25, 2022, 12:50 pm
Photo by Carmen Mandato/Getty Images.
Here’s why the Astros know better than just “getting what you pay for”
The Astros don’t need to show a bill of sale to prove that they own Houston. Just take a snapshot of what happened in Houston sports the last two weeks.
The Astros, fresh off dispatching the Seattle Mariners in three straight games, gloriously and emphatically swept the dreaded New York Yankees in the American League Championship Series.
Now the Astros head to the World Series as clear-cut (-185) favorites to beat the Philadelphia Phillies starting Friday at Minute Maid Park. Tickets for the World Series opener in Houston are available on the secondary market starting at $504 for standing room. Field level seats behind home plate will cost you up to $4,000.
Walk into a sports store and all you see are Astros jerseys, caps and pennants. Local TV news anchors and radio personalities are wearing Astros gear and hosting watch parties and downtown fan fests. Schools are encouraging students to wear Astros colors. Politicians are showing up at ball games, hoping to get some Astros karma before Election Day. Houston is awash in Astros orange. Houston undeniably is a baseball town in traditionally football-crazy Texas.
You know the facts and figures: six consecutive American League Championship Series appearances, four World Series appearances in six years, five Division titles since 2017, batting titles, and Cy Young, MVP Awards and Rookie of the Year.
But more than that, the Astros own the hearts of Houston fans. They look like Houston. They fight like Houston. They are diverse like Houston.
The first baseman is a Cuban expat with gravity-defying hair and better scoops than Marble Slab. The second baseman is a pint-sized superstar and girl dad from Venezuela, probably the greatest Astro ever. The baby face shortstop was born in the Dominican Republic, played his college ball in ice box Maine and high-tailed it to subtropical Houston fast as he could, like many of us from someplace else. The smart aleck third baseman is a clutch-hitting Jew with a newborn baby and salsa side hustle. And calling the shots, a beloved old-school African-American wearing gloves and wristbands and working a toothpick into splinters.
Last week the manager Dusty Baker stopped by Kenny & Ziggy’s deli to pick up some lox and bagels to help third baseman Alex Bregman break his Yom Kippur fast. That’s teamwork.
The Astros starting pitcher Friday night has two Cy Young Awards, one more in the mail, a superstar model wife who’s graced the cover of Sports Illustrated’s swimsuit editions, and an endorsement deal with Ford. It doesn’t suck to be Justin Verlander.
You may not know it in Houston, but football and basketball seasons are in full swing. The Texans and Rockets aren’t putting up much of a fight for sports section headlines, though.
The Rockets? They opened their 2022-23 season by dropping three straight games before notching a win Monday night. Current odds of them winning the NBA title this season – 50,000 to 1.
The Rockets announced an opening night crowd of 18,055, a rock-solid sellout. I said “announced.” Tickets for the Rockets’ next home game against the Los Angeles Clippers on Nov. 2 start at $17 on the secondary market.
The Texans? They’re 1-4-1, stuck in last place in the AFC South. Last week they played the equally hapless Las Vegas Raiders and lost 38-20. The only positive news to come from the Texans this year – they lowered the price of hot dogs and beer and finally (finally!) fired polarizing executive Jack Easterby. The Texans are 17,500 to 1 to win the Super Bowl.
The Texans claim an average attendance of 69,243 this season. Don’t even. Tickets for Sunday’s home game against the Tennessee Titans start at $31.
Sunday is a travel day for the World Series. What will be the top sports story that night? The Astros are back in action tomorrow!
Jose Altuve asked manager Joe Espada to move him out of the leadoff spot and into the second hole for the Houston Astros.
The reason? He wanted more time to get ready to hit in the bottom of the first inning after coming into the dugout from left field.
Altuve is playing left for the first time in his career after spending his first 14 major league seasons at second base.
“I just need like 10 more seconds,” he said.
The 34-year-old Altuve made the transition to the outfield this season after the trade of Kyle Tucker and the departure of Alex Bregman shook up Houston’s lineup.
Jeremy Peña was in the top spot Monday night against Detroit. Altuve had two hits, including a two-run homer, and three RBIs to help the Astros to an 8-5 win. It was the first time since 2023 he batted anywhere besides leadoff.
“I enjoy playing baseball,” Altuve said. “I love playing, especially with these guys. I like being in the lineup. In the end it doesn’t really matter if I play second or left, if I lead off or not. I just want to be in the lineup and help this team to win.”
Altuve didn’t suggest that Peña take his leadoff spot.
“I just told Joe that maybe he can hit me second some games at some point and he did it today,” Altuve said. “I just need like that little extra time to come from left field, and he decided to put Jeremy (there).”
Peña is hitting .265 with three homers and 11 RBIs. He batted first in Sunday’s 7-3 win over Kansas City — with Altuve getting a day off — and had two hits and three RBIs. He added two more hits and scored twice Monday.
Along with giving him a little extra time to get ready to bat, Altuve thinks the athletic Peña batting leadoff could give a boost to a lineup that has struggled at times this season.
“Jeremy is one of those guys that has been playing really good for our team,” Altuve said. “He’s taking really good at-bats. He’s very explosive and dynamic on the bases, so when he gets on base a lot of things can happen. Maybe I can bunt him over so Yordan (Alvarez) can drive him in.”
Altuve is a nine-time All-Star. The 2017 AL MVP is hitting .282 with four homers and 12 RBIs this season.
Espada said he and Altuve often share different ideas about the team and they had been talking about this possibility for a while before the manager made the move.
“He’s always looking for ways to get everyone involved and he’s playing left field, comes in, maybe give him a little bit more time to get ready between at-bats, just a lot of things that went into this decision," Espada said. "He’s been around, he knows himself better than anyone else here, so hopefully this could create some opportunities for everyone here and we can score some runs.”