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Houston-based cryotherapy chain increases national presence

Houston-based cryotherapy chain increases national presence

This article originally appeared on InnovationMap and was written by Natalie Harms.

A Houston entrepreneur has taken his cryotherapy and wellness brand and franchised it from its origin in League City to upstate New York. But, that's only the beginning.

The brand, iCRYO, currently has four locations in the Houston area and one in New York, and has four more coming to the Dallas-Fort Worth area, Austin, and another upstate New York location. But that's only the start, says co-founder and COO, Kyle Jones.

Jones says he was among the first in the country to see the potential for cryotherapy as a retail business. He was managing a physical therapy clinic, and they added a cryotherapy machine as a treatment for patients. Jones says he was blown away by how fast the patients were recovering — some even accelerating their healing process by 50 percent.

"I told my boss that we needed to scale this thing. This is a real business, not just an add-on for a PT clinic," Jones says.

As patients overwhelmed the small operation and as retail cryotherapy centers began popping up, Jones decided to branch out on his own. He was 24 at the time.

In 2015, he opened his first location of iCRYO in League City. Jones says he used the location to work out the kinks of his business model, since he didn't really have much to model after. One thing that was most important to Jones, with his PT background, was safety of the patients. He cared about this more than making money, he says.

"I knew first and foremost the one thing that the cryotherapy space didn't have was a certification program, which is kind of terrifying to me," Jones says. "Any therapy has some type of schooling or certification — massage therapy and acupuncture both have it. Cryotherapy even to date does not a certification to it."

Continue reading on InnovationMap to hear about franchise opportunities.

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Nuggets defeat the Rockets, 116-111. Photo by Alex Bierens de Haan/Getty Images.

Jamal Murray had 39 points, Michael Porter Jr. added 17 points and nine rebounds and the Denver Nuggets beat Houston 116-111 on Sunday night to snap the Rockets' nine-game win streak.

Murray, who scored 17 in the first half, had 17 in the third quarter as Denver outscored the Rockets 39-22 in the quarter to take a 96-79 lead.

Russell Westbrook had 14 points off the bench, Aaron Gordon scored 13 points with eight assists and DeAndre Jordan had 11 points and 15 rebounds for the Nuggets, which shot 51% and were 10 of 21 on 3-pointers.

Jalen Green scored 30 points, and Dillon Brooks added 21 points for Houston. Alperen Sengun had 17 points, 14 rebounds and 10 assists, and Steven Adams finished with 14 points and 12 rebounds for the Rockets, which shot 44% and were 11 of 34 from behind the arc.

Trailing 109-100 with 1 ½ minutes left, Houston used a 7-1 run to cut the lead to three on a Sengun layup with 21 seconds left, but Christian Braun made two free throws with 19 seconds remaining to push the lead back to five.

Takeaways

Nuggets: Nikola Jokic missed his fourth straight game with left ankle impingement, and Denver improved to 2-2 with him out of the lineup.

Rockets: Houston remains in second place in the Western Conference with 10 games left, but the Nuggets closed to within a game of Houston.

Key moment

Sengun made one of two free throws with 14 seconds remaining, and Murray made two free throws two seconds later to push the lead to 114-108.

Key stat

Houston finished 22 of 34 from the free throw line, while Denver made 18 of 26.

Up next

Denver hosts the Chicago Bulls on Monday night, while Houston hosts the Atlanta Hawks on Tuesday night.

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