COLD NEWS
Houston-based cryotherapy chain increases national presence
Feb 25, 2019, 4:19 pm
This article originally appeared on InnovationMap and was written by Natalie Harms.
A Houston entrepreneur has taken his cryotherapy and wellness brand and franchised it from its origin in League City to upstate New York. But, that's only the beginning.
The brand, iCRYO, currently has four locations in the Houston area and one in New York, and has four more coming to the Dallas-Fort Worth area, Austin, and another upstate New York location. But that's only the start, says co-founder and COO, Kyle Jones.
Jones says he was among the first in the country to see the potential for cryotherapy as a retail business. He was managing a physical therapy clinic, and they added a cryotherapy machine as a treatment for patients. Jones says he was blown away by how fast the patients were recovering — some even accelerating their healing process by 50 percent.
"I told my boss that we needed to scale this thing. This is a real business, not just an add-on for a PT clinic," Jones says.
As patients overwhelmed the small operation and as retail cryotherapy centers began popping up, Jones decided to branch out on his own. He was 24 at the time.
In 2015, he opened his first location of iCRYO in League City. Jones says he used the location to work out the kinks of his business model, since he didn't really have much to model after. One thing that was most important to Jones, with his PT background, was safety of the patients. He cared about this more than making money, he says.
"I knew first and foremost the one thing that the cryotherapy space didn't have was a certification program, which is kind of terrifying to me," Jones says. "Any therapy has some type of schooling or certification — massage therapy and acupuncture both have it. Cryotherapy even to date does not a certification to it."
Continue reading on InnovationMap to hear about franchise opportunities.
Most Popular
SportsMap Emails
Are Awesome
Listen Live
Jason Heyward hit a two-run homer early and Jon Singleton had three hits, capped by a tiebreaking RBI single in Houston’s four-run eighth inning, and the Astros got a 6-3 win over the Oakland Athletics on Thursday.
SAY HEY!!#Relentless pic.twitter.com/fqAiUHHdNh
— Houston Astros (@astros) September 12, 2024
Brent Rooker homered off Ryan Pressly (2-3) with one out in the eighth to tie it at 2-all.
Yainer Diaz and Kyle Tucker hit consecutive singles with one out in the eighth to chase T.J. McFarland (2-3) and bring on Grant Holman. There were two outs in the inning when Singleton’s single to center field scored Diaz to put the Astros on top.
Jake Meyers followed with a run-scoring double before the Athletics intentionally walked Heyward to load the bases. Mauricio Dubón singled on a ground ball to left field to score two more, pushing the lead to 6-2.
Tyler Nevin hit a solo homer off Josh Hader with one out in the ninth before the closer retired the next two batters to end it.
Houston’s Framber Valdez allowed five hits and a run with six strikeouts in 6 1/3 innings to help the Astros avoid a three-game sweep and snap a three-game skid with the victory.
La Grasa had himself a day.#Relentless pic.twitter.com/LvGeKBAoqA
— Houston Astros (@astros) September 12, 2024
Oakland starter Mitch Spence permitted seven hits and two runs in seven innings.
Singleton hit a ground-rule double with one out in the second before Heyward smacked a line drive into the second row in right field for his first home run as an Astro to make it 2-0.
It was the third hit in 12 games with Houston for Heyward, who signed with the Astros Aug. 29 after being released by the Dodgers.
Jacob Wilson doubled to open the seventh and moved to third on a ground out by Nevin. The Athletics cut the lead to 1 when Wilson scored on a single by Daz Cameron that chased Valdez.
Bryan Abreu took over and pinch-hitter Seth Brown grounded into a double play on his second pitch to preserve the lead.
Lawrence Butler doubled with one out in the third to extend his career-long hitting streak to 20 games.
Singleton doubled again to start Houston’s fourth before Spence sat down the next 11 Astros. Houston’s next base runner came on a double by Dubón with two outs in the seventh and Alex Bregman grounded out to leave him stranded.
Trainer’s Room
Athletics: 1B Tyler Soderstrom (left wrist injury) is scheduled to come off the injured list Friday for the start of a series against the White Sox.
Astros: 2B Jose Altuve was out of the lineup Thursday, a day after leaving in the fifth inning with discomfort in his right side. Manager Joe Espada said he was feeling better Thursday and that he is listed as day to day.
Up Next
Athletics: LHP Brady Basso (0-0, 1.93 ERA) will start for Oakland against LHP Garrett Crochet (6-11, 3.83) in the opener of a three-game series against the Chicago White Sox Friday night.
Astros: Houston LHP Yusei Kikuchi (8-9, 4.31) opposes LHP Samuel Aldegheri (1-1, 2.45) in the first of three games against the Los Angeles Angels Friday night.