COLD NEWS
Houston-based cryotherapy chain increases national presence
Feb 25, 2019, 4:19 pm
COLD NEWS
This article originally appeared on InnovationMap and was written by Natalie Harms.
A Houston entrepreneur has taken his cryotherapy and wellness brand and franchised it from its origin in League City to upstate New York. But, that's only the beginning.
The brand, iCRYO, currently has four locations in the Houston area and one in New York, and has four more coming to the Dallas-Fort Worth area, Austin, and another upstate New York location. But that's only the start, says co-founder and COO, Kyle Jones.
Jones says he was among the first in the country to see the potential for cryotherapy as a retail business. He was managing a physical therapy clinic, and they added a cryotherapy machine as a treatment for patients. Jones says he was blown away by how fast the patients were recovering — some even accelerating their healing process by 50 percent.
"I told my boss that we needed to scale this thing. This is a real business, not just an add-on for a PT clinic," Jones says.
As patients overwhelmed the small operation and as retail cryotherapy centers began popping up, Jones decided to branch out on his own. He was 24 at the time.
In 2015, he opened his first location of iCRYO in League City. Jones says he used the location to work out the kinks of his business model, since he didn't really have much to model after. One thing that was most important to Jones, with his PT background, was safety of the patients. He cared about this more than making money, he says.
"I knew first and foremost the one thing that the cryotherapy space didn't have was a certification program, which is kind of terrifying to me," Jones says. "Any therapy has some type of schooling or certification — massage therapy and acupuncture both have it. Cryotherapy even to date does not a certification to it."
Continue reading on InnovationMap to hear about franchise opportunities.
Cam Smith hit an RBI single in the eighth inning to give the Houston Astros a 2-1 win over the Philadelphia Phillies on Thursday.
CAM SMITH COMES THROUGH! #BuiltForThis pic.twitter.com/Y6dtPpXF9J
— Houston Astros (@astros) June 26, 2025
The rookie's second hit of the game came off Orion Kerkering (5-3) and gave the Astros their fourth straight win.
Brandon Marsh tied the game on a sacrifice fly in the top of the inning to end the Phillies' 26-inning scoreless streak.
The Astros took a 1-0 lead on Yainer Diaz’s RBI single in the second inning. They only managed three more hits off Phillies starter Christopher Sanchez, who struck out 11 with zero walks over six innings. Sanchez has not issued a walk in three straight starts.
Hunter Brown lowered his league best ERA to 1.74 by scattering three singles over seven shutout innings, with nine strikeouts. He did not allow a runner to reach second base.
FULL THROTTLE.
Hunter Brown now leads the MLB in lowest ERA (1.74). #BuiltForFuel pic.twitter.com/nkwT2MpgJQ
— Houston Astros (@astros) June 26, 2025
Bryan Abreu (3-3) struck out Trea Turner to end the eighth, and then struck out Kyle Schwarber, Alec Bohm, and Nick Castellanos in the ninth.
Abreu joined Julia Morales after the game and talked about his impressive performance!
🧹🧹🧹
After the @Astros completed their sweep of the Phillies, @JuliaMorales visited with Bryan Abreu!#BuiltForThis pic.twitter.com/UeOOSNDKwW
— Space City Home Network (@SpaceCityHN) June 26, 2025
Rafael Marchán had two of the Phillies' four hits. Bryson Stott reached base twice and scored the Phillies' lone run.
Smith’s RBI.
Brown’s 1.74 ERA is the fourth best in Astros history through 16 starts and the best since Justin Verlander posted a 1.60 ERA through 16 starts in 2018.
The Astros open a three-game series against the Cubs on Friday with LHP Brandon Walter (0-1 3.80 ERA) on the mound.
The Phillies open a three-game series at the Braves on Friday with RHP Mick Abel (2-1 3.47 ERA) against Atlanta RHP Bryce Elder (2-4 4.77).