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Houston-based cryotherapy chain increases national presence

This article originally appeared on InnovationMap and was written by Natalie Harms.

A Houston entrepreneur has taken his cryotherapy and wellness brand and franchised it from its origin in League City to upstate New York. But, that's only the beginning.

The brand, iCRYO, currently has four locations in the Houston area and one in New York, and has four more coming to the Dallas-Fort Worth area, Austin, and another upstate New York location. But that's only the start, says co-founder and COO, Kyle Jones.

Jones says he was among the first in the country to see the potential for cryotherapy as a retail business. He was managing a physical therapy clinic, and they added a cryotherapy machine as a treatment for patients. Jones says he was blown away by how fast the patients were recovering — some even accelerating their healing process by 50 percent.

"I told my boss that we needed to scale this thing. This is a real business, not just an add-on for a PT clinic," Jones says.

As patients overwhelmed the small operation and as retail cryotherapy centers began popping up, Jones decided to branch out on his own. He was 24 at the time.

In 2015, he opened his first location of iCRYO in League City. Jones says he used the location to work out the kinks of his business model, since he didn't really have much to model after. One thing that was most important to Jones, with his PT background, was safety of the patients. He cared about this more than making money, he says.

"I knew first and foremost the one thing that the cryotherapy space didn't have was a certification program, which is kind of terrifying to me," Jones says. "Any therapy has some type of schooling or certification — massage therapy and acupuncture both have it. Cryotherapy even to date does not a certification to it."

Continue reading on InnovationMap to hear about franchise opportunities.

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Upton and Verlander are headed to the Big Apple. Photo by Elsa/ Getty Images.

News erupted on a relatively quiet Monday, December 5 that Houston Astros superstar ace and Cy Young Award-winnerJustin Verlander inked a deal with the New York Mets.

According to the New York Post, Verlander, a free agent, agreed to a two-year, $86 million deal with the Mets, with a vesting, third-year option for $35 million. While that's huge news in the world of pro baseball, Verlander's superstar model wife Kate Upton has been also trending on Twitter.

No surprise there, as cover girl and fashion influencer Upton boasts more than 6 million followers on Instagram alone and one of the most followed models on the globe. But it's not a cover shot or sizzling bikini pic making the rounds, but rather, a video of the supermodel shooting the bird to Philadelphia Phillies fans.

Upton, an oft-smiling mom and wife, had no problem backing down from Philly Fan with a double-barreled, middle finger salute. While the audio is hard to decipher, we're guessing Upton didn't edit her smack talk in the dubious City of Brotherly Love.

Plenty of local talk (if one is interested in that sort of thing) points to the Mets being the team for "real" NYC baseball fans, while Yankees fans are said to be band-wagoning, late to games, and full of corporate partners. It's also good optics that Verlander didn't bolt for the team that the Astros dispatched in a four-game sweep on the way to their second World Series title.

Houston fans will no doubt miss Upton, who wed Verlander, gave birth to darling daughter Genevieve, and essentially broke the internet when she donned a retro Astros jacket — making it an instant sellout — all while here in the Bayou City. As transplants from there regularly point out, Houston is notoriously friendlier than the Big Apple.

But, something tells Upton, who has proven that she's not afraid to go publicly potty-mouthed in defense of JV, will have zero problem handling any mouthy NYC fans.

Upton clearly gives zero bleeps when defending her man. Kate Upton/Twitter

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