FANTECH

Houston-based stadium ordering app closes near $1.3 million Seed round with plans to scale

Houston-based sEATz has closed a funding round and plans to reach more fans than ever this football season. Courtesy of sEATz

This article originally appeared on InnovationMap.

Fans across the country are headed to football stadiums this weekend to cheer on their teams, but only a few will have the luxury of ordering food, beer, and even merchandise from the comfort of their seats.

Houston-based sEATz has created a platform where fans can order just about anything their stadium has from an app. Much like any other ordering app, once the order is placed, a runner will pick up the food and deliver it to the customer for a small fee and a tip.

The startup is now preparing to scale up from seven venues to 10 before the year is over as well as launching a new version of the app thanks to an oversubscribed near $1.3 million Seed round led by Houston-based Valedor Partners. Houston-based Starboard Star Venture Capital also contributed to the round. SEATz has plans to launch its Series A round before the new year.

"We're building enterprise-level, scalable in-seat ordering, delivery, and pick-up software. We'll have all the data and validation we need this fall to really start to push that out," says CEO and co-founder Aaron Knape.

SEATz got its start when co-founder and COO Marshall Law missed a particularly amazing play by the Astros during a World Series gameduring a World Series game because he was waiting in line to get food for his family. In a world of Uber and Favor, it was time for stadiums to step up their convenience. Law and Knape had been friends for a while — they met through their wives — and they regularly bounced business ideas off each other.

"We would meet every couple weeks in the Heights for coffee and throw spaghetti at the wall. We knew we'd eventually find an idea together," Law says. "After I left that Astros game, I texted him from the parking lot and told him, 'I found it.'"

The duo teamed up with another friend, Craig Ceccanti —CEO and founder of Houston-based Pinot's Palette, which has locations across the United States — and created sEATz's parent company, Rivalry Technologies. The name's an homage to the fact that the men are from rivalry schools — Law went to the University of Texas, Knape went to Texas A&M University, and Ceccanti went to Louisiana State University.

Part of sEATz ability to grow so rapidly has been a series of key partnerships. A Rice University business master's grad, Knape got them a foot in the door at his alma mater, and sEATz's first game was at Rice last year. Then, the startup was connected to Jamey Rootes, president at the Houston Texans, at an event at The Cannon Houston. That partnership lead to an introduction with Philadelphia-based Aramark Corp., a global food service and staffing company. SEATz is a member of Cannon Ventures, as well as being a member company of Capital Factory, which has its Houston outpost at The Cannon.

"At this point, we know that fans want food in their seats," Knape says. "That concerns the concessionaires because they don't want an app that just helps them sell food, because they already have long lines. What we have on the back end actually helps them divert that traffic and reduce those lines."

Aramark got sEATz into the University of Houston's basketball games, but the university then switched their food service company to Delaware North. However, sEATz had proven itself to the athletic department at UH, and wrote it in Delaware North's contract that they will work with sEATz.

Continue on InnovationMap to learn about out all the stadiums sEATz has contracts with in Houston.

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Houston's winning streak moves to six

Eighth-inning rally powers Astros to series sweep over Rangers

Yuli Gurriel brought in the go-ahead run late in Sunday's game. Photo by Elsa/Getty Images

Winners in the first three games of this series and their last five games overall, the Astros continued their climb towards the A's for first place in the AL West. They completed the four-game sweep, ending a successful homestand on a positive note before heading on the road.

Final Score: Astros 6, Rangers 2

Astros' Record: 24-17, tied for first in the AL West

Winning Pitcher: Brooks Raley (2-2)

Losing Pitcher: Joely Rodriguez (1-2)

Astros strike first, McCullers Jr. goes six scoreless

After the Rangers went down 1-2-3 in the top of the first, Houston grabbed an early lead off the bat of Alex Bregman. He provided the third single of the inning, a one-out RBI to put the Astros in front 1-0, a score which would hold steady for a while. Another run didn't come across until the bottom of the fifth when Houston would load the bases with one out when Carlos Correa would get an RBI groundball to double the lead to 2-0.

Lance McCullers Jr. did well with the small lead, backing up his recent eight-inning gem with a quality start against Texas. He allowed a couple of hits each in the third and fourth but would erase the runners with no damage allowed. The Rangers threatened in the top of the sixth with a leadoff double before the runner moved to third on a wild pitch, putting him in a great position with no outs. McCullers Jr. would come away unscathed, finishing the inning and his day by retiring the next three batters. His final line: 6.0 IP, 5 H, 0 ER, 2 BB, 5 K, 95 P.

Rangers tie it against Scrubb

First out of Houston's bullpen was Andre Scrubb, and he would not fare as well as the Astros starter. A leadoff single turned into a two-run game-tying homer, making it 2-2 before Scrubb would sit down the next three in order. Still tied in the top of the eighth, Brooks Raley had a terrific inning, striking out the three batters he faced.

Houston rallies ahead in the eighth for the four-game sweep

The top of Houston's order mounted a threat in the bottom of the eighth, loading the bases with one out to try and regain the lead. Yuli Gurriel would come through with the go-ahead at-bat, getting a sac fly to put the Astros back in front 3-2. A two-out walk loaded the bases again, setting up Chas McCormick to provide two insurance runs on a two-RBI single.

Myles Straw added one more on an RBI single, making it a four-run game at 6-2 heading to the ninth. Enoli Paredes made his long-awaited return from the IL, appearing for the first time since April 8th to try and close things out in the ninth. He tossed a scoreless inning, finishing off the four-game sweep, extending Houston's winning streak to six games, and keeping them in step with Oakland for the AL West lead.

Up Next: After a day off on Monday, the Astros will begin a six-game road trip on Tuesday. They'll kick off a three-game set in Oakland against the A's at 8:40 PM, an exciting matchup to determine who will head into the weekend atop the division. While Cristian Javier (3-1, 3.08 ERA) is the expected starter for Houston, Oakland has not yet determined their rotation for the series.

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