MARCH MADNESS
Everything you wanted to know and more as Cougars open tournament against Northern Kentucky
Mar 16, 2023, 2:58 pm
The action starts Thursday night for the Coogs!Photo by Kirk Irwin/Getty Images.
All the reasons Kelvin Sampson and the red-hot Coogs deserve more run
Houston has hosted more than its share of mega-monster sports moments and events – Super Bowls, World Series, Final Fours, college basketball’s “Game of the Century,” the “Battle of the Sexes” tennis match, Muhammad Ali title fights and more.
But if, and let’s not get ahead of ourselves, the University of Houston makes it to the Final Four held at NRG Stadium April 1-3, and, fingers crossed, wins the NCAA basketball championship …
That will be the cherry on top of the biggest, most exciting, happiest sports week in Houston history. This city will absolutely lose its flippin' mind. Yeah, that's how big the Final Four is.
Don’t forget, the week from March 30 to April 5 also has our World Series champion Astros opening their 2023 season with home series against the Chicago White Sox and Detroit Tigers. Opening Night March 30 will feature the unveiling of the 2022 World Series banner, and the Astros will receive their championship rings the following night.
The Astros and Final Four will go head-to-head on Saturday, April 1 and Monday, April 3. The Astros will be giving away Jeremy Pena World Series MVP bobbleheads on April 1. The promotion for April 3 is a package deal - a ticket, soda, hot dog and popcorn for $22.
All this excitement, of course, has a price. For Astros Opening Night, the cheapest tickets on the secondary market run from $99 in the upper deck to more than a grand for field level.
That’s peanuts, with or without popcorn, compared to tickets for the NCAA championship game on April 3. Those are selling for $200 for seats in the heavens all the way to $7,000 for courtside tickets.
The March Madness Music Festival at Discovery Green will be held Friday, March 31 to Sunday, April 2 and will feature Megan Thee Stallion, Lil Nas X, Tim McGraw, Keith Urban, Maggie Rogers, Little Big Town and more. Tickets will be free, but you have to register to claim them at ncaa.com/marchmadness/musicfest.
If the University of Houston wins the title … look out below! There will be a parade downtown that will rival the celebration following our World Series triumph last year. Just call us “Championship City.”
UH coach Kelvin Sampson will own this town and cement his legacy as an all-time beloved coach and Houston icon. It will only add to the frenzy that this year marks the 40th anniversary of UH’s heartbreaking loss to NC State in the 1983 championship game. Revenge is a dish best served cold on a basketball court.
Jim Nantz, a UH grad, will be calling play-by-play for his 33rd and final Final Four on CBS in his adopted hometown of Houston. Talk about wrapping things up with a nice bow.
The Final Four is big stuff, one of the most-watched sports events in the U.S. Last year, with Kansas topping North Carolina, the championship game attracted 18.1 million viewers. That’s more than the NBA Finals (16.9 million), World Series (14.3 million), Masters golf tournament (13.6 million) and Wimbledon (7.5 million).
The 31-3 Cougars are currently the (+500) betting favorite to be crowned champions. That means if you bet $10 on UH you can win $50 – and possibly a free mattress from some local “furniture salesman.” (Just kidding, love ya Mack.)
The next favorite is Alabama at (+800) meaning if you bet $10 on the Crimson Tide you can win $80. Among the ultimate longshots is Northern Kentucky University, the Cougars’ first-round opponent. The Norse (odd nickname for a school in Kentucky) are listed at (+100,000), meaning if you bet $10 on them, and they win the whole shebang, you’ll be $10,000 to the good. But don’t bet on it.
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Nick Chubb didn’t expect to be a Houston Texan. At least, not until he got the call on a quiet Saturday at home and was on a flight the next day. It happened fast — too fast, even, for the four-time Pro Bowler to fully process what it all meant. But now that he’s here, it’s clear this wasn’t a random landing spot. This was a calculated leap, one Chubb had been quietly considering from afar.
The reasons he chose Houston speak volumes not only about where Chubb is in his own career, but where the Texans are as a franchise.
For one, Chubb saw what the rest of the league saw the last two seasons: a young team turning the corner. He admired the Texans from a distance — the culture shift under head coach DeMeco Ryans, the explosive rise of C.J. Stroud, and the physical tone set by players like Joe Mixon. That identity clicked with Chubb. He’d been a fan of Ryans for years, and once he got in the building, everything aligned.
“I came here and saw a bunch of guys who like to work and not talk,” Chubb said. “And I realized I'm a perfect fit.”
As for his health, Chubb isn’t running from the injuries that cost him parts of the past two seasons, he’s owning them. But now, he says, they’re behind him. After a full offseason of training the way he always has — hitting his speed and strength benchmarks — Chubb says he’s feeling the best he has in years. He’s quick to remind people that bouncing back from major injuries, especially the one he suffered in 2023, is rarely a one-year journey. It takes time. He’s given it time.
Then there’s his fit with Mixon. The two aren’t just stylistic complements, they go way back. Same recruiting class, same reputation for running hard, same respect for each other’s games. Chubb remembers dreading matchups against the Bengals in Cleveland, worrying Mixon would take over the game. Now, he sees the opportunity in pairing up. “It’ll be us kinda doing that back-to-back against other defenses,” he said.
He’s also well aware of what C.J. Stroud brings to the table. Chubb watched Stroud nearly dismantle Georgia in the College Football Playoff. Then he saw it again, up close, when Stroud lit up the Browns in the postseason. “He torched us again,” Chubb said. Now, he gets to run alongside him, not against him.
Stroud made a point to welcome Chubb, exchanging numbers and offering support. It may seem like a small thing, but it’s the kind of leadership that helped sell Chubb on the Texans as more than just a good football fit — it’s a good locker room fit, too.
It appears the decision to come to Houston wasn’t part of some master plan. But in retrospect, it makes perfect sense. Chubb is a player with a no-nonsense work ethic, recovering from adversity, looking to write the next chapter of a career that’s far from over. And the Texans? They’re a team on the rise, built around guys who want to do the same.
You can watch the full interview in the video below.
And for those wondering how Joe Mixon feels about Nick Chubb, check out this video from last season. Let's just say he's a fan.
I’ve seen some speculation indicating that Joe Mixon may not be happy the Texans signed Nick Chubb. If that is what you believe, watch this clip from an interview with @greenlight pod last year & get back to me. pic.twitter.com/3vaip85esj
— Houston Stressans (@TexansCommenter) June 11, 2025
*ChatGPT assisted.
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