Name Change

Houston stadium rebrands with aspirational new logo to reflect city spirit

BBVA group executive chairman Carlos Torres Vila outside of BBVA Stadium in Houston. Photo courtesy of BBVA

Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide.

It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium.

BBVA group executive chairman Carlos Torres Vila noted that with more than 160 years of history, this was a huge transition for BBVA, but a worthwhile one, as it would help the company live out its three key tenets: the customer comes first, think big, and we are one team.

"Our purpose at the bank is to bring the age of opportunity to everyone," says Vila.

BBVA USA president and CEO Javier Rodríguez Soler cited unity and technology as the two reasons for BBVA's worldwide rebranding.

"Having employees across the globe working under a single brand identity makes it very clear that we are indeed one team," says Soler. "It also underscores for all of us the importance of our commitment to provide our customers with global products and services, the best user experience, and the solutions that help our customers make the best decisions in their lives and in their businesses."

There are many parallels between BBVA and the stadium which shares its name. BBVA is an international company which desires to provide all its customers worldwide with the same level of service. It also tailors its community involvement to each location.

Similarly, BBVA Stadium itself has an international footprint. Per John Walker, Houston Dynamo president of business operations, the stadium is the most internationally programmed soccer stadium in the United States, yet it also maintains a focus on the city of Houston itself — East Downtown and the Greater East End in particular.

Former Houston Dynamo defender Bobby Boswell was on hand to applaud the stadium's impact on the city. Boswell noted that having a stadium contributes greatly to team and civic pride for both pro athletes and young kids who visit the stadium and may be inspired to one day play there.

"I chose to live back in Houston because of the community," says Boswell.

BBVA and the Dynamo and Dash's commitments to the neighborhood were on full display at the stadium renaming. Soler announced that a portion of the proceeds from the inaugural BBVA Classic, to be held on July 24 at 7:30 pm, will benefit the Tejano Center for Community Concerns. The Tejano Center works to develop education, social, health, and community institutions that empower families to transform their lives.

Among other programs, the center runs the Raul Yzaguirre Schools for Success (RYSS). At the stadium unveiling, students from the RYSS STEM Primary Academy's soccer teams stood onstage and helped count down to the official unveiling. When the countdown reached zero, blue confetti filled the room, while outside blue powder exploded in the air and a curtain was dropped to reveal the stadium's new logo.

Vila pointed out that the "A" in the logo is higher than the other three letters, standing for "aspirational." What better image to symbolize the city of Houston, a place of opportunity?

Vila (left), former Dynamo player Bobby Boswell (center), and Soler (right) at the BBVA Stadium press conference.Photo courtesy of BBVA

The Goal Scientist to H-Town

Houston Dynamo pick up former Liga MX star Darwin Quintero

Quintero had 21 goals and 20 assists in 57 MLS appearances with Minnesota United FC. Credit: Minnesota United FC

Colombian forward Carlos Darwin Quintero is on his way to the Houston Dynamo after a trade with Minnesota United FC, the club announced Wednesday. Quintero was one of Mexico's prime goalscorers during his time with Santos Laguna and Club America, winning a total of five club trophies, prior to his 2018 move to Major League Soccer.

Quintero made the jump across the border at the beginning of the 2018 MLS season, joining Minnesota for a reported $200,000 transfer fee. The 32-year-old forward commanded a salary of $1,750,000.08 in 2019, according figures published by the MLS Players Association.

"The Goal Scientist" announced his departure from Minnesota United FC via Twitter on Monday, despite reports that MNUFC held a club option on his contract.

The Athletic first reported details of the potential trade, citing that the clubs had come to terms pending a deal between the player and the Houston Dynamo. The Dynamo also picked up Minnesota's third round draft pick in the 2020 MLS SuperDraft in exchange for forward Marlon Hairston and a total of $600,000 in Allocation Money - $150,000 in TAM and $150,000 in GAM each in 2020 and 2021.

SportsMap Emails
Are Awesome