Name Change

Houston stadium rebrands with aspirational new logo to reflect city spirit

BBVA group executive chairman Carlos Torres Vila outside of BBVA Stadium in Houston. Photo courtesy of BBVA

Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide.

It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium.

BBVA group executive chairman Carlos Torres Vila noted that with more than 160 years of history, this was a huge transition for BBVA, but a worthwhile one, as it would help the company live out its three key tenets: the customer comes first, think big, and we are one team.

"Our purpose at the bank is to bring the age of opportunity to everyone," says Vila.

BBVA USA president and CEO Javier Rodríguez Soler cited unity and technology as the two reasons for BBVA's worldwide rebranding.

"Having employees across the globe working under a single brand identity makes it very clear that we are indeed one team," says Soler. "It also underscores for all of us the importance of our commitment to provide our customers with global products and services, the best user experience, and the solutions that help our customers make the best decisions in their lives and in their businesses."

There are many parallels between BBVA and the stadium which shares its name. BBVA is an international company which desires to provide all its customers worldwide with the same level of service. It also tailors its community involvement to each location.

Similarly, BBVA Stadium itself has an international footprint. Per John Walker, Houston Dynamo president of business operations, the stadium is the most internationally programmed soccer stadium in the United States, yet it also maintains a focus on the city of Houston itself — East Downtown and the Greater East End in particular.

Former Houston Dynamo defender Bobby Boswell was on hand to applaud the stadium's impact on the city. Boswell noted that having a stadium contributes greatly to team and civic pride for both pro athletes and young kids who visit the stadium and may be inspired to one day play there.

"I chose to live back in Houston because of the community," says Boswell.

BBVA and the Dynamo and Dash's commitments to the neighborhood were on full display at the stadium renaming. Soler announced that a portion of the proceeds from the inaugural BBVA Classic, to be held on July 24 at 7:30 pm, will benefit the Tejano Center for Community Concerns. The Tejano Center works to develop education, social, health, and community institutions that empower families to transform their lives.

Among other programs, the center runs the Raul Yzaguirre Schools for Success (RYSS). At the stadium unveiling, students from the RYSS STEM Primary Academy's soccer teams stood onstage and helped count down to the official unveiling. When the countdown reached zero, blue confetti filled the room, while outside blue powder exploded in the air and a curtain was dropped to reveal the stadium's new logo.

Vila pointed out that the "A" in the logo is higher than the other three letters, standing for "aspirational." What better image to symbolize the city of Houston, a place of opportunity?

Vila (left), former Dynamo player Bobby Boswell (center), and Soler (right) at the BBVA Stadium press conference.Photo courtesy of BBVA

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After rallying in the ninth inning in Game 1 to take the pivotal opener of this best-of-three ALWC series, the Astros were in the driver's seat to try and end the series on Wednesday with another win at Target Field. Here is a quick rundown of Game 2:

Final Score: Astros 3, Twins 1.

Series: HOU Wins 2-0.

Winning Pitcher: Cristian Javier.

Losing Pitcher: Cody Stashak.

Houston gets the first hit and first run in the fourth

Through the first three innings, neither team could get a hit off of Jose Berrios or Jose Urquidy, though the Twins did load the bases in the bottom of the first on two walks and an error, but Urquidy would strand the runners before getting 1-2-3 innings in the second and third.

Meanwhile, the Astros lineup was retired in order in three perfect innings by Berrios. That changed in the top of the fourth when Houston would get back-to-back two-out walks to set up the first hit of the game, an RBI-single by Kyle Tucker to give the Astros a 1-0 lead.

Dusty Baker makes another early call to the bullpen before Twins tie it up

Urquidy was able to keep the 1-0 lead by working around a two-out single in the bottom of the fourth, the first hit for the Twins. He returned in the fifth, allowing a leadoff single before a strikeout for the first out. Dusty Baker would pull another early hook, like Greinke the day prior, dipping into his bullpen early to end Urquidy's day at just 76 pitches in the fifth. His final line: 4.1 IP, 2 H, 0 R, 0 ER, 2 BB, 3 K, 76 P.

Brooks Raley was who Baker called on to face the top of the Twins' lineup. He would walk his first batter, putting runners on first and second, get a strikeout for the second out, then allow an RBI-double to Nelson Cruz that almost scored a second, go-ahead run. Instead, the runner was out at home thanks to a terrific defensive play by Carlos Correa, bulleting the ball to Maldonado at home, who made a great tag to save the run and keep it tied 1-1.

Correa homers, Astros advance to ALDS

After Raley completed the fifth inning for Urquidy, Cristian Javier was the next reliever out to begin the bottom of the sixth. He would toss a 1-2-3 frame, sending the tie game to the seventh. In the top of the seventh, Carlos Correa broke the tie with a long, loud two-out solo home run to center-field, putting the Astros back in front 2-1.

Javier held on to the one-run lead in the bottom of the seventh by working around a leadoff walk, then returned for the eighth. He would get through it scoreless, despite allowing a one-out walk to Nelson Cruz, who would be pinch-ran for by the speedy Byron Buxton. After a strikeout for out number two, Javier would catch Buxton between first and second base in a rundown, getting the big final out of the inning.

Houston added insurance in the top of the ninth, getting two on base before an RBI-single by Kyle Tucker, his second of the day to make it 3-1. That left things up to closer Ryan Pressly, making his first appearance of the postseason. He would notch the save, advancing the Astros to the ALDS for their fourth-straight year.

Up Next: The Astros will now have a few days off to travel to the west coast before starting their ALDS with the winner of the A's / White Sox ALWC series. Game 1 of their ALDS will be on Monday, October 5th, at Dodger Stadium in Los Angeles, with start time TBD.

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