
BBVA group executive chairman Carlos Torres Vila outside of BBVA Stadium in Houston. Photo courtesy of BBVA
Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide.
It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium.
BBVA group executive chairman Carlos Torres Vila noted that with more than 160 years of history, this was a huge transition for BBVA, but a worthwhile one, as it would help the company live out its three key tenets: the customer comes first, think big, and we are one team.
"Our purpose at the bank is to bring the age of opportunity to everyone," says Vila.
BBVA USA president and CEO Javier Rodríguez Soler cited unity and technology as the two reasons for BBVA's worldwide rebranding.
"Having employees across the globe working under a single brand identity makes it very clear that we are indeed one team," says Soler. "It also underscores for all of us the importance of our commitment to provide our customers with global products and services, the best user experience, and the solutions that help our customers make the best decisions in their lives and in their businesses."
There are many parallels between BBVA and the stadium which shares its name. BBVA is an international company which desires to provide all its customers worldwide with the same level of service. It also tailors its community involvement to each location.
Similarly, BBVA Stadium itself has an international footprint. Per John Walker, Houston Dynamo president of business operations, the stadium is the most internationally programmed soccer stadium in the United States, yet it also maintains a focus on the city of Houston itself — East Downtown and the Greater East End in particular.
Former Houston Dynamo defender Bobby Boswell was on hand to applaud the stadium's impact on the city. Boswell noted that having a stadium contributes greatly to team and civic pride for both pro athletes and young kids who visit the stadium and may be inspired to one day play there.
"I chose to live back in Houston because of the community," says Boswell.
BBVA and the Dynamo and Dash's commitments to the neighborhood were on full display at the stadium renaming. Soler announced that a portion of the proceeds from the inaugural BBVA Classic, to be held on July 24 at 7:30 pm, will benefit the Tejano Center for Community Concerns. The Tejano Center works to develop education, social, health, and community institutions that empower families to transform their lives.
Among other programs, the center runs the Raul Yzaguirre Schools for Success (RYSS). At the stadium unveiling, students from the RYSS STEM Primary Academy's soccer teams stood onstage and helped count down to the official unveiling. When the countdown reached zero, blue confetti filled the room, while outside blue powder exploded in the air and a curtain was dropped to reveal the stadium's new logo.
Vila pointed out that the "A" in the logo is higher than the other three letters, standing for "aspirational." What better image to symbolize the city of Houston, a place of opportunity?
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A new challenge awaits, and the Astros know what’s at stake
Jun 27, 2025, 2:05 pm
The Houston Astros didn’t just sweep the Philadelphia Phillies. They sent a message.
In three tightly contested games against one of the best teams in baseball, the Astros leaned on their elite pitching and timely offense to secure a statement sweep. Hunter Brown was electric in the finale, shutting down the Phillies’ lineup and showing the kind of dominance that’s become a defining feature of his game. Bryan Abreu slammed the door with four strikeouts to close out the win, and rookie Cam Smith delivered the deciding blow — an RBI single in the eighth to drive in Isaac Paredes, lifting the Astros to a 2-1 victory.
It wasn’t a series filled with offensive fireworks, but that’s exactly the point. Both teams sent out top-tier pitching throughout the series, and Houston was the team that kept finding a way. For much of the season, the Astros’ inconsistent offense might’ve been a concern in a series like this. But this time, it felt different. The bats showed up just enough, and the pitching did the rest.
Now, with Houston on pace for 96 wins at the halfway point, the question becomes: Is the league officially on notice?
Maybe. Maybe not. But one thing is certain, the Astros have the third-best record in baseball, they’re 17-7 in one-run games, and they’re playing with the kind of rhythm that’s defined their near-decade of dominance. Unlike last year’s uneven campaign, this version of the Astros looks like a team that’s rediscovered its edge. Whether or not they need to take care of business against the Cubs to validate it, their recent run leaves little doubt: when Houston is clicking, there are very few teams built to stop them.
Off the field, however, a bit of long-term uncertainty is starting to creep in. Reports surfaced this week that extension talks with shortstop Jeremy Peña have been put on hold as he recently signed with super-agent Scott Boras. The combination has led many to wonder if Peña might follow the same free-agent path as Alex Bregman, Carlos Correa, and others before him. Boras clients rarely settle early, and Peña, now one of the most valuable shortstops in the game, could command a price tag the Astros have historically avoided paying.
If Peña and even Hunter Brown are likely to get priced out of Houston, the front office may need to pivot. Isaac Paredes could be the most logical extension candidate on the roster. His approach — particularly his ability to pull the ball with authority — is tailor-made for Daikin Park and the Crawford Boxes. Last year, Paredes struggled to leave the yard at Wrigley Field, but in Houston, he’s thriving. Locking him in long term would give the Astros offensive stability and the kind of value they’ve typically targeted.
As for Cam Smith, the breakout rookie is far from free agency and will remain a cost-controlled piece for years. That’s exactly why his contributions now, like his clutch eighth-inning knock to beat Philadelphia, matter so much. He's one more reason why the Astros don’t just look good right now. They look dangerous.
And the rest of the league is starting to feel it.
There's so much more to get to! Don't miss the video below as we examine the topics above and much, much more!
The MLB season is finally upon us! Join Brandon Strange, Josh Jordan, and Charlie Pallilo for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday.
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