Name Change

Houston stadium rebrands with aspirational new logo to reflect city spirit

BBVA group executive chairman Carlos Torres Vila outside of BBVA Stadium in Houston. Photo courtesy of BBVA

Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide.

It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium.

BBVA group executive chairman Carlos Torres Vila noted that with more than 160 years of history, this was a huge transition for BBVA, but a worthwhile one, as it would help the company live out its three key tenets: the customer comes first, think big, and we are one team.

"Our purpose at the bank is to bring the age of opportunity to everyone," says Vila.

BBVA USA president and CEO Javier Rodríguez Soler cited unity and technology as the two reasons for BBVA's worldwide rebranding.

"Having employees across the globe working under a single brand identity makes it very clear that we are indeed one team," says Soler. "It also underscores for all of us the importance of our commitment to provide our customers with global products and services, the best user experience, and the solutions that help our customers make the best decisions in their lives and in their businesses."

There are many parallels between BBVA and the stadium which shares its name. BBVA is an international company which desires to provide all its customers worldwide with the same level of service. It also tailors its community involvement to each location.

Similarly, BBVA Stadium itself has an international footprint. Per John Walker, Houston Dynamo president of business operations, the stadium is the most internationally programmed soccer stadium in the United States, yet it also maintains a focus on the city of Houston itself — East Downtown and the Greater East End in particular.

Former Houston Dynamo defender Bobby Boswell was on hand to applaud the stadium's impact on the city. Boswell noted that having a stadium contributes greatly to team and civic pride for both pro athletes and young kids who visit the stadium and may be inspired to one day play there.

"I chose to live back in Houston because of the community," says Boswell.

BBVA and the Dynamo and Dash's commitments to the neighborhood were on full display at the stadium renaming. Soler announced that a portion of the proceeds from the inaugural BBVA Classic, to be held on July 24 at 7:30 pm, will benefit the Tejano Center for Community Concerns. The Tejano Center works to develop education, social, health, and community institutions that empower families to transform their lives.

Among other programs, the center runs the Raul Yzaguirre Schools for Success (RYSS). At the stadium unveiling, students from the RYSS STEM Primary Academy's soccer teams stood onstage and helped count down to the official unveiling. When the countdown reached zero, blue confetti filled the room, while outside blue powder exploded in the air and a curtain was dropped to reveal the stadium's new logo.

Vila pointed out that the "A" in the logo is higher than the other three letters, standing for "aspirational." What better image to symbolize the city of Houston, a place of opportunity?

Vila (left), former Dynamo player Bobby Boswell (center), and Soler (right) at the BBVA Stadium press conference.Photo courtesy of BBVA

Courtesy of Houston Dynamo

The Houston Dynamo fell back to second-to-last place in the Western Conference after a 2-1 loss against Vancouver Whitecaps FC on Saturday night at BC Place. Mauro Manotas struck for the second consecutive match but it would not be enough as fellow Colombian Fredy Montero notched a 90th minute winner for the Caps.

Here are five observations from the match:

1) A winnable game

Despite Whitecaps FC coming into this match two weeks removed from their last MLS match, the Dynamo were looking at a possibility of picking up their first three points ever in Vancouver. The Canadians simply haven't looked great and that's a big reason why they are still the last place team in the West.

Houston had plenty of opportunities early on with Tommy McNamara missing a golden chance in just the fourth minute of play. The team ended up out-shooting the Whitecaps 18-6 throughout the entire match but they lacked the quality to punish in the final third.

For a team that has been poor on the road (Dynamo have a combined 5 away wins since 2017), this was a great opportunity to pick up a road win.

2) Hard done by a handball

The definition of a handball changed in an update to the Laws of the Game earlier this year. As a result, referees have interpreted the rule to the letter of the law because the evaluation of a "deliberate" handball has been removed.

In this case, the referee awards the penalty even after going to the video review booth. The Dynamo were on the other side of a VAR decision on Wednesday when a Minnesota goal was annulled after video review.

Ultimately, the Dynamo could've avoided the entire controversy by putting their chances away and putting this match out of reach.

3) Manotas scores again

There's not much more that can be said about Dynamo leading scorer Mauro Manotas. Once again, he was well positioned to jump on an opportunistic chance to score. The improvement to his game can only come as he evolves into a scorer that can create his own chances more consistently. Other than that, he's been one of the Dynamo's top players for the past few years.

4) Late goal defeat

Fredy Montero, one of the better scorers in the history of the league, was on a goal drought since June. He ended that drought with a 90th minute winner, taking advantage of a Jose Bizama who put out his worst performance in a Dynamo jersey.

Late goal defeats are probably up there with anything else you'd describe Dynamo play in this decade. Add another to the list.

5) Arnaud's progression continues to be slow

It was always going to be a though ask for Davy Arnaud to provide a complete 180-degree change and make a charge for the playoffs. In his five games in charge, Arnaud has reinvigorated the locker room with a bit of confidence. He has also taken more of a safety net approach and not rushing to make drastic changes in his lineups and during matches.

Dynamo player of the game: Maynor Figueroa

Figueroa's strike from created the clearest opportunity for the Dynamo. It is that type of initiative that get teams back into this type of match. The Honduran national team captain has injected an impact of leadership and is fearless when he is on the field. Signed in the offseason for an annual salary of $70,250.00, Figueroa has been every bit worth every penny and, undeniably, a steal.

Next match:

Saturday, September 21 vs. Orlando City SC (9:00 p.m. CT, KUBE57)

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