Every-Thing Sports

Jermaine Every: Is the NFL controlling the narrative, or catering to media partners?

Is Roger Goodell overreaching with his media policies? Photo by Ronald Martinez/Getty Images

Monday was another average day at Gow Media. Some of the personalities have taken vacation, so some of your favorite shows had fill-ins. The Bench had Lance Zierlein and Raheel Ramzanali instead of John Granato with Del Olaleye producing. Charlie Pallilo was replaced by Raheel and Del, with Tyler Scott producing. The Usual Suspects are the Cal Ripken of ESPN 97.5 because they’re always there. Joel Blank, Barry Laminack, and producer Nick Sharara held down the 1-4 p.m. slot as usual. Barry wasn’t even on his typical world tour doing comedy. Even when he is, he’s on-air from a remote studio. The Blitz, the No. 1 one show in the market so far every month in 2018, was intact with Fred Faour, AJ Hoffman, and producer Jong Lee. These shows have more than held their own in this market, often times they occupy most of the top slots.

Seeing as this station has occupied most of the top slots in the ratings, you would think the Texans would be more than happy to grant them media credentials for the season, right? WRONG! Word came down today that for the third year in a row (possibly fourth, I’ve lost track of the count), ESPN 97.5 will have to apply on a game by game basis for FOUR credentials! They most likely won’t even offer up parking passes. I know. I know. Parking passes are first world problems. But if you’ve ever had to pay for parking at a Texans’ game, you’d know how much of a hassle it is to park further away at a cheaper rate, or to pony up the money to park closer. So who exactly are they saving all this space for?

Their radio partner, A.K.A. “Houston’s Sports Leader,” gets everyone credentialed, including Tammy from accounting. And we all know how Tammy from accounting acts in public after a few drinks. Their television partner gets the same treatment. I’ve also been in the press box when The Beaumont Telegraph, KPPH-TV of Nacogdoches, and KBHY of Jefferson have had at least one or two seats. Not to say the smaller newspaper, television, or radio outlets don’t deserve access to cover the team, but what about one of the most successful, locally-owned media companies?

At one point in time, I thought this was strictly a Texans issue. My thought was: Kevin Cooper is gone, now they’ve put someone in his place that wants to control things and let that power get to their head. However, after looking into the situation by consulting with industry professionals around the country, other media outlets are having similar issues with other NFL teams granting them access via credentials. Yes. I know the NFL has its own network to put over. I know they want people to put eyes and ears on their version of the product, but what about the honest opinions and analysis of others?

Some may be thinking “here’s another fluff piece in-house,” and you’d be wrong. I can write my Texans column without having to be at the game. Anyone who knows me, knows I don’t like crowds or dealing with an overwhelming amount of people unless absolutely necessary. I can also write my NFL column more effectively from home since the NFL bars you from watching Sunday Ticket inside an NFL stadium. Yet another attempt of them to control how you consume their product, I might add.

This was about the NFL setting a dangerous precedent. If an entity can control what media is allowed to cover said entity, it shapes the public perception of that entity. If they’re allowed to control who covers them, how they are covered will be dictated as well because media outlets given access will feel pressure to cover them favorably to maintain access. Look no further than what President Trump did to a CNN reporter recently. CNN’s rival news network Fox News even issued a statement of solidarity. This is akin to a teacher giving the class a survey on his/her teaching methods/style, but hinting at the results of the survey affecting their grade. It’s blackmail in a suggestive form. Commissioner Roger Goodell has enough to worry about. From CTE, to the national anthem, to disciplinary problems, his plate is beyond full. Unnecessarily adding total control of media access won’t help his cause. It’ll only make him more vilified than he already is and the media will happy to cover his downfall.

 

Cheerleaders are supposed to be hot. Doug Pensinger/Getty Images

In this age of safe spaces and emotional support animals I understand the plight of the modern day cheerleader and power dancer. They shouldn't have to hear hurtful words.

Longtime Texans cheerleader director Alto Gary was accused of calling her cheerleaders crack whores and porn stars when they wore too much makeup. This week a MIlwaukee Bucks cheerleader said she was locked in a dark closet and had to endure jiggle tests and fat grabbing.

These methods are probably unnecessary. Are they lawsuit worthy? That's for smarter people to decide. The Bucks did settle a suit for $250,000 because they underpaid their cheerleaders. That's something I can get behind. But that's arguable as well.

Exactly what are we looking for in our cheerleaders as 2018 comes to a close?

There are two main priorities in the cheer game: looks and dance-ability. We've gotten away from the gymnastics aspect. In high school competition it's still important but in the pro game we've gone to more synchronized dancing.

What we haven't gotten away from is how important it is to look good. As politically incorrect as that might be, it isn't going away anytime soon, maybe ever. We want our cheerleaders to look good. Sorry. Call me a neanderthal. Political correctness will never overcome a guy's pentiant to look at pretty girls. It just won't.

What we have here is the issue of how the cheerleaders are being treated and paid. Are the hurtful words necessary? No. But guess what. Stuff happens when livelihoods are on the line. You know what coaches call their players when they gain weight and get out of shape? You don't want to know. It's ugly. Body shaming? You bet. Happens every day in locker rooms all across the country at every level.

Some coaches are just mean and will pick at any inadequacy. Others use it as a motivational tactic. Who wants to be shamed publicly? No one but if I stay in shape I won't catch the coach's wrath so I stay in shape.

Let me make this perfectly clear though. I am anti-eating disorder. I like a little meat on the bones. That cheerleaders have to be Victoria Secret models is a thing of the past. Nothing wrong with some muffin tops in my book. I would be a great cheerleader director. After practice we'd order a few pizzas.

I'd be the only one who would do that but OK. Maybe I would change the game. Probably not but maybe.

As far as the inferior pay goes, I'm not sure that will change anytime soon. I don't want to be mean but let's be real. Cheerleaders are part of the game. They are not the game. Unless you are extremely perverted (and there are much better ways to get your perv on) the only people that are there just for the cheerleaders are their family and boyfriends/husbands.

The players are the product and they're expensive. Periphery attractions have to be affordable or the business plan doesn't work. Cheerleaders can and should make more than the miserly owners have been paying them but they're never going to get rich cheering. They're just not.

My cousin was a Honey Bear back in the day. She didn't make squat but she loved what she did and no one can ever take that away from her. There's a certain pride that goes along with it, not only for her but for the whole family. My cousin was hot enough to be a Bear's cheerleader. None of my friends had family that hot. I lauded that over them.

Let's not relent to political correctness on this. We just can't. Should directors lock cheerleaders in closets? Grab their fat? Wrap them in cellophane? Probably not. Should they at least make minimum wage and maybe more? Sure.

But we can't lower our hotness standards. They have to be smokin' hot and dance well.

I want my mechanic to know engines and fix my problem. I want my doctor to diagnose and cure my ills. I want my pilot to take off and land without incident and I want my cheerleaders and/or power dancers to be hot and dance well. That's the job. Period.

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