U.S. Soccer Legend Speaks
Landon Donovan: Professional sports in the United States have become "very corporate"
Three-time FIFA World Cup participant with the United States, former Premier League midfielder and six-time MLS Cup Champion Landon Donovan joined Soccer Matters with Glenn Davis earlier this week. The U.S. Soccer Legend spoke on his involvement with 2020 USL Championship (2nd tier) expansion side San Diego Loyal Soccer Club, including his upcoming debut as a coach at the professional level.
"In order for this to be successful, we have to make this the community's team and, the way you do that, is by allowing them to be part of the process and really listening to what they want," said Donovan.
"In sports these days, in professional sports in our country - anyway you slice it - it's become very corporate," continued Donovan. "It's about what sponsorships you can get, how do you fill the seats, how do you maximize revenue. And I think people now, and I'm a big sports fan too, we all know that.... and we've kind of gotten away from the customer."
"We went out, we had twelve listening sessions with over 500 people in San Diego," added Donovan on the process of launching his expansion team. "We had teachers, we had surf community, we had the beer community, we had the business community that we listened to, soccer fans obviously, military, artists. We just talked to a bunch of different people about what San Diego is to them and what do they care about and want in a professional sports franchise. And over, and over, and over the world loyal kept coming up."
Soccer Matters with Glenn Davis airs every Tuesday, 7 p.m. central , on ESPN 97.5 FM.