THE WINNING GAME PLAN

Meet one of the most influential people to help write the story of pro football in Houston

Outside view of NRG Stadium
Rootes began writing The Winning Game Plan last March. Photo via: NRG Park/Facebook
Outside view of NRG Stadium

Football players, coaches and general managers have come and gone, but only one person has been running the business side of the Texans, well, even before they were the Texans. Jamey Rootes has been President of the Houston Texans since 1999, when an NFL team in Houston was still just a gleam in owner Bob McNair's eyes. That's before the team adopted the name "Texans" in 2000, before there was NRG Stadium, which opened as Reliant Stadium in 2000, and before they became serial champs of the AFC South, six titles between 2011-2019.

The precise date was Oct. 6, 1999 when NFL owners voted 29-0 to award the NFL's 32nd and newest franchise to Houston. Not only that, Houston was awarded the 2004 Super Bowl. Rootes, 34 years old with no NFL experience, had his work cut out for him. Before taking the job in Houston, Rootes was team president, general manager and CEO of selling peanuts and popcorn for the Columbus Crew of Major League Soccer.

Major League Soccer, with all due respect, is not nearly a national obsession like the National Football League.

"I wasn't intimidated," Rootes said. "There's a quote that I love, 'Do the thing you fear and the death of fear is certain.' I've always been a purpose-driven person. As for the step up to the NFL, I went from knowing nothing at the start of my time in Columbus to five years later thinking, OK, I've got this sports thing down. Actually, I had a very significant reduction in my responsibilities in Houston. When I was in Columbus, I ran the stadium, I ran the team's business, I was the general manager so I did the talent side of it, too. When I came to Houston, all I had to do was the business, so that was great."

Rootes has captured his remarkable journey from the soccer team at Clemson to grad school at Indiana University to the business world at IBM and Proctor & Gamble to the Clemson Crew, to ultimately being named President of the Houston Texans in his new book, The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success, available next week.

I've known Rootes from his day one with the Texans, but I still had to ask: everybody knows what the general manager does, and what the head coach does. What exactly does the President of an NFL team worth $3.3 billion do?

"I like to use the parallel of a pharmaceutical company to describe my job. There are two sides to that company. First you put scientists in one building and you leave them alone. They create products, which is what our football team is. The football side has a coach and general manager and all the people who prepare the team to play on Sunday. But getting that product to market is done by the business side, traditional business disciplines. Those are the things that fall to me. Basically, everything between the white lines is run by the football side. Everything outside of those lines, I do," Rootes said.

Between 1999 and 2002, when the Texans played their first game (let the record show the Texans defeated the Dallas Cowboy, 19-10), the team was essentially a massive start-up project. First orders of business for Rootes involved building a new stadium, developing relationships with suppliers, contractors and government officials, preparing for a Super Bowl and, most important, developing a relationship with fans.

Rootes began writing The Winning Game Plan last March, but it's really an accumulation of lessons learned and behind-the-scenes stories about building the Texans from scratch into one of the most admired and valuable franchises in all of sports.

"I've always been a meticulous note-taker. I've kept every presentation I've ever done. I took all of my notes and concepts and put those down on paper," Rootes said. "To be a good leader, you need a wild imagination. You can show me a blank piece of paper, but I don't see it as blank. To me, it's a finished product that hasn't been created yet," Rootes said.

Rootes lays out his leadership strategy in seven chapters: Are You a Manager or a Leader, Get the Right People on Your Team, Build a Winning Culture, Create Raving Fans, a Winning Playbook for Adversity and Success, Your Leadership Playbook and Play to Win.

He learned lesson No. 1 the hard way. A friend once counseled Rootes, "your staff doesn't like the way you're all up in their business, you need to back off." Rootes took that advice to heart.

"It was an epiphany. I wasn't a leader. That's when I truly began thinking about leadership. I say this all the time, I don't do anything. All I do is create an environment where exceptional people can be their very best self. I know what's going on. I'm fully informed. I leave every game day exhausted. I get there early. I do the things I need to do. I kiss babies. I shake hands. I present checks. I entertain clients. I'm dialed in. It absolutely wears me out because I love this organization so much. I am so proud of what we've been able to do for this great city of Houston."

I asked Rootes, as someone who lives for Game Day and a packed NRG Stadium, are you devastated by 2020, the year of COVID-19 and small crowds limited by Centers for Disease Control guidelines?

"I don't look at it that way. I think there's a song by 10,000 Maniacs that said, these are the days that you'll remember. I told my staff, I know you're all going through hell right now, but later on in life, you'll talk about this year. Things that are important are memorable, for the positive and those things that leave a scar. You learn from adversity and you're a better person for enduring it. Victor Frankl said 'We can discover meaning in life in three different ways, by creating a work or doing a deed, experiencing something or encountering someone, and by the attitude we take toward unavoidable suffering.' Suffering is part of life. He should know, he survived a Nazi concentration camp," Rootes said.

H-E-B President Scott McClelland wrote the forward to The Winning Game Plan. Rootes dedicates the book to late Texans owner Bob McNair. Rootes' book is a fun read. All I kept thinking was, where was this book when I needed it? And before you buy too much into Rootes as a leader, consider that Rootes admits that he had to ask for wife Melissa's permission before he could accept the Texans job.

Personal note: I believe that a big part of leadership is the ability to keep a promise. Several years ago, I was riding my bicycle with my dog Lilly on a leash. It was the only way I could keep up with her. Well, one time Lilly saw a squirrel and pulled me off my bicycle. I tumbled a few times and rolled next to the curb. When I looked up, there was Jamey Rootes. I told him, "There's no need for you to tell anybody about this." He never said a word.

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The Vikings host the Texans this Sunday. Photo by Alex Slitz/Getty Images.

Though they have plenty of work to do, the Houston Texans are feeling good about their 2-0 start after dropping their first two games last season.

The Texans scored just three points after halftime Sunday night, but a smothering defensive performance allowed them to hold on for a 19-13 win over the Bears. The victory has them in early control in the AFC South after the Colts, Titans and Jaguars have all opened the season 0-2.

It’s the first time since 2016 that Houston has won its first two games.

“I definitely know that Texans football was not what we put on the field (Sunday), at least in the second half,” quarterback C.J. Stroud said. “We’ll definitely be better, for sure."

Stroud threw for 260 yards and a touchdown, but the Texans punted on five of their seven possessions in the second half and fumbled on another drive. Their only points after halftime came on a field goal early in the fourth quarter.

“Second half we were just flat,” Stroud said. “Just needed a big play or just needed (to) stack plays really. We just couldn’t find our rhythm.”

One thing that slowed the Texans on Sunday was their inability to run the ball effectively. Houston managed just 75 yards rushing against the Bears after leading the NFL with 213 yards in Week 1.

“They had a lot of penetration,” coach DeMeco Ryans said. “We weren’t able to have the lanes that we had the previous weeks. Something we have to clean up on the offensive side and make sure we just continue to get a head on the hat no matter what they show us.”

The running game was slowed because of an ankle injury to Joe Mixon, who had 159 yards rushing in the opener. He was injured early in the third quarter and returned near the end of the period, but had just two carries for 5 yards the rest of the game as he dealt with the injury. He finished with nine carries for 25 yards.

Ryans said that Mixon got “rolled up” and that it’s too early to know if he’ll play next week.

What’s working

The Texans were relentless in their pressure on rookie quarterback Caleb Williams Sunday night. Houston pressured Williams, the top overall pick in the draft, on 36 of his 37 pass attempts, according to NextGenStats.

Defensive ends Will Anderson Jr. and Danielle Hunter combined for 17 pressures and the Texans piled up seven sacks, which is tied for the second most in franchise history.

Houston had six different players with a sack Sunday night and the team’s nine sacks through two games ranks second in the NFL behind Minnesota’s 11 entering Monday.

What needs help

The Texans must get their running game back on track next week, which will be a tough task if Mixon can’t play. They could be without their top two running backs Sunday with Dameon Pierce dealing with a hamstring injury that kept him out of the game against Chicago.

Stock up

K Ka′imi Fairbairn has been great this season, with Ryans crediting him for Sunday night’s win. He was 4-for-4 against the Bears, making kicks of 59, 56, 53 and 47 yards. He also made three field goals of 50-plus yards in Week 1 to become the first kicker in NFL history to make five or more field goals of 50 yards or longer in a two-game span.

His 59-yard field goal on Sunday night was the second-longest in franchise history behind a 61-yard kick he made in 2021.

“He’s been consistent,” Ryans said. “He’s on it. He’s the reason why we’re standing here. We talk a lot about offense and defense (but) the kicking game is the reason why we won this game.”

Stock down

RB Cam Akers. Pushed into action because of injuries, Akers fumbled on the Chicago 4 with about 6½ minutes left Sunday. The Bears recovered the ball and it led to a field goal that got them within a score with less than three minutes left.

Injuries

Mixon and Pierce are the main injuries the team is dealing with this week.

Key number

252 — Entering Monday, wide receiver Nico Collins leads the NFL with 252 yards receiving, which is the second most in franchise history in the first two games of a season. Collins, who had a career-high 1,297 yards receiving last season, had 135 yards receiving and a touchdown Sunday night for the seventh 100-yard game of his career.

Next steps

Stroud and Houston’s offense will look to clean up their play and move the ball more effectively when they face an early test in a visit to the Minnesota Vikings, who are also 2-0, on Sunday.

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