THE WINNING GAME PLAN

Meet one of the most influential people to help write the story of pro football in Houston

Rootes began writing The Winning Game Plan last March. Photo via: NRG Park/Facebook

Football players, coaches and general managers have come and gone, but only one person has been running the business side of the Texans, well, even before they were the Texans. Jamey Rootes has been President of the Houston Texans since 1999, when an NFL team in Houston was still just a gleam in owner Bob McNair's eyes. That's before the team adopted the name "Texans" in 2000, before there was NRG Stadium, which opened as Reliant Stadium in 2000, and before they became serial champs of the AFC South, six titles between 2011-2019.

The precise date was Oct. 6, 1999 when NFL owners voted 29-0 to award the NFL's 32nd and newest franchise to Houston. Not only that, Houston was awarded the 2004 Super Bowl. Rootes, 34 years old with no NFL experience, had his work cut out for him. Before taking the job in Houston, Rootes was team president, general manager and CEO of selling peanuts and popcorn for the Columbus Crew of Major League Soccer.

Major League Soccer, with all due respect, is not nearly a national obsession like the National Football League.

"I wasn't intimidated," Rootes said. "There's a quote that I love, 'Do the thing you fear and the death of fear is certain.' I've always been a purpose-driven person. As for the step up to the NFL, I went from knowing nothing at the start of my time in Columbus to five years later thinking, OK, I've got this sports thing down. Actually, I had a very significant reduction in my responsibilities in Houston. When I was in Columbus, I ran the stadium, I ran the team's business, I was the general manager so I did the talent side of it, too. When I came to Houston, all I had to do was the business, so that was great."

Rootes has captured his remarkable journey from the soccer team at Clemson to grad school at Indiana University to the business world at IBM and Proctor & Gamble to the Clemson Crew, to ultimately being named President of the Houston Texans in his new book, The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success, available next week.

I've known Rootes from his day one with the Texans, but I still had to ask: everybody knows what the general manager does, and what the head coach does. What exactly does the President of an NFL team worth $3.3 billion do?

"I like to use the parallel of a pharmaceutical company to describe my job. There are two sides to that company. First you put scientists in one building and you leave them alone. They create products, which is what our football team is. The football side has a coach and general manager and all the people who prepare the team to play on Sunday. But getting that product to market is done by the business side, traditional business disciplines. Those are the things that fall to me. Basically, everything between the white lines is run by the football side. Everything outside of those lines, I do," Rootes said.

Between 1999 and 2002, when the Texans played their first game (let the record show the Texans defeated the Dallas Cowboy, 19-10), the team was essentially a massive start-up project. First orders of business for Rootes involved building a new stadium, developing relationships with suppliers, contractors and government officials, preparing for a Super Bowl and, most important, developing a relationship with fans.

Rootes began writing The Winning Game Plan last March, but it's really an accumulation of lessons learned and behind-the-scenes stories about building the Texans from scratch into one of the most admired and valuable franchises in all of sports.

"I've always been a meticulous note-taker. I've kept every presentation I've ever done. I took all of my notes and concepts and put those down on paper," Rootes said. "To be a good leader, you need a wild imagination. You can show me a blank piece of paper, but I don't see it as blank. To me, it's a finished product that hasn't been created yet," Rootes said.

Rootes lays out his leadership strategy in seven chapters: Are You a Manager or a Leader, Get the Right People on Your Team, Build a Winning Culture, Create Raving Fans, a Winning Playbook for Adversity and Success, Your Leadership Playbook and Play to Win.

He learned lesson No. 1 the hard way. A friend once counseled Rootes, "your staff doesn't like the way you're all up in their business, you need to back off." Rootes took that advice to heart.

"It was an epiphany. I wasn't a leader. That's when I truly began thinking about leadership. I say this all the time, I don't do anything. All I do is create an environment where exceptional people can be their very best self. I know what's going on. I'm fully informed. I leave every game day exhausted. I get there early. I do the things I need to do. I kiss babies. I shake hands. I present checks. I entertain clients. I'm dialed in. It absolutely wears me out because I love this organization so much. I am so proud of what we've been able to do for this great city of Houston."

I asked Rootes, as someone who lives for Game Day and a packed NRG Stadium, are you devastated by 2020, the year of COVID-19 and small crowds limited by Centers for Disease Control guidelines?

"I don't look at it that way. I think there's a song by 10,000 Maniacs that said, these are the days that you'll remember. I told my staff, I know you're all going through hell right now, but later on in life, you'll talk about this year. Things that are important are memorable, for the positive and those things that leave a scar. You learn from adversity and you're a better person for enduring it. Victor Frankl said 'We can discover meaning in life in three different ways, by creating a work or doing a deed, experiencing something or encountering someone, and by the attitude we take toward unavoidable suffering.' Suffering is part of life. He should know, he survived a Nazi concentration camp," Rootes said.

H-E-B President Scott McClelland wrote the forward to The Winning Game Plan. Rootes dedicates the book to late Texans owner Bob McNair. Rootes' book is a fun read. All I kept thinking was, where was this book when I needed it? And before you buy too much into Rootes as a leader, consider that Rootes admits that he had to ask for wife Melissa's permission before he could accept the Texans job.

Personal note: I believe that a big part of leadership is the ability to keep a promise. Several years ago, I was riding my bicycle with my dog Lilly on a leash. It was the only way I could keep up with her. Well, one time Lilly saw a squirrel and pulled me off my bicycle. I tumbled a few times and rolled next to the curb. When I looked up, there was Jamey Rootes. I told him, "There's no need for you to tell anybody about this." He never said a word.

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A WEEKLY REVIEW OF CRENNEL'S COACHING

Now my job: Texans feast on Lions

Photo by Getty Images.

Thanksgiving is full of tradition. There's the typical family gathering, large meal, and of course, football. Sometimes, new traditions are added and old ones are retired. I think the Texans did both in their impressive 41-25 win over the Lions in Detroit. Old traditions were carried on (Lions losing on Thanksgiving), some were put to rest (Texans not being able to get turnovers), and new ones were started (multiple passing touchdowns by Deshaun Watson in six straight games).

The fact that this defense got three turnovers in the game was unbelievable! They got all three in the first quarter within the span of eight plays. JJ Watt's pick-six was insane. He went for a batted ball, ended up catching it, and ran it in. They forced Jonathan Williams to fumble on the Lions' very next play from scrimmage and recovered it. On the Lions' next possession, the Texans recovered yet another fumble after the challenge was reversed. Great call by the coaching staff to challenge and win. The defense looked good. Tyrell Adams stood out because he was in on those two fumbles, made 17 total tackles with 14 of them being solo tackles. They also brought pressure that seemed to make Matthew Stafford very inaccurate and resulted in four sacks. I give defensive coordinator Anthony Weaver credit for knowing he needs to blitz to get pressure, but the run defense has to improve.

The offense kept the tempo up in this game as well. The spread and hurry-up were used to keep the Lions already staggered defense off balance. Knowing the Lions were without a couple defensive backs, I thought it would be the perfect marriage of their defense and the Texans' offense. A buddy asked before the game about the line (Texans -3.5) and the over/under (52.5). I told him bet the Texans and the over because neither team can play defense and both have good quarterbacks. Offensive coordinator Tim Kelly put together another good game plan and Watson executed it flawlessly. One route combo I saw later on in the game I particularly enjoyed. Two receivers were tight to the left side. Cooks ran a hook/curl and settled in the middle of the zone while Fuller ran a vertical route. Duke Johnson ran a swing route to that same side. It left Cooks wide open as the attention went to Johnson in the flat, Fuller deep, and the action to the other play side. Route combos are important because it gives the quarterback different reads as he goes through his progressions and lets him pick apart the defense based on what he sees. Combine that with Watson's play and the way Kelly has changed his play calling now that he's liberated from he who shall not be named, we're seeing a beautiful thing.

As good as things were, there's still room for improvement. The defense gives up way too many easy yards, both run and pass. They can't get pressure bringing only four and will often give up big plays if the blitz is picked up. Plus the run defense is still an issue as evidenced by the Lions' first possession of the second half. The Lions ran the ball 10 plays straight for a total of 58 yards on that drive. Utterly ridiculous! Watson was good (17/25 318 yards and four touchdowns), but he missed two more touchdowns with passes slightly off, and continues to hold onto the ball too long at times. The difference between these two issues I've presented here is the fact that Watson has so played well, his "issues" are minor and very correctable, while the defense is terrible and there's no easy fix in sight. But let Romeo Crennel and Anthony Weaver tell it, they're getting the most out of these guys and they're playing disciplined.

The thought that this team may actually creep into the playoff picture may take shape better after next week if they can beat the Colts. I doubt it, but it is getting interesting. Let's see what else happens around them because they need help getting there.

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