THE WINNING GAME PLAN
Meet one of the most influential people to help write the story of pro football in Houston
Oct 30, 2020, 5:15 pm
THE WINNING GAME PLAN
Football players, coaches and general managers have come and gone, but only one person has been running the business side of the Texans, well, even before they were the Texans. Jamey Rootes has been President of the Houston Texans since 1999, when an NFL team in Houston was still just a gleam in owner Bob McNair's eyes. That's before the team adopted the name "Texans" in 2000, before there was NRG Stadium, which opened as Reliant Stadium in 2000, and before they became serial champs of the AFC South, six titles between 2011-2019.
The precise date was Oct. 6, 1999 when NFL owners voted 29-0 to award the NFL's 32nd and newest franchise to Houston. Not only that, Houston was awarded the 2004 Super Bowl. Rootes, 34 years old with no NFL experience, had his work cut out for him. Before taking the job in Houston, Rootes was team president, general manager and CEO of selling peanuts and popcorn for the Columbus Crew of Major League Soccer.
Major League Soccer, with all due respect, is not nearly a national obsession like the National Football League.
"I wasn't intimidated," Rootes said. "There's a quote that I love, 'Do the thing you fear and the death of fear is certain.' I've always been a purpose-driven person. As for the step up to the NFL, I went from knowing nothing at the start of my time in Columbus to five years later thinking, OK, I've got this sports thing down. Actually, I had a very significant reduction in my responsibilities in Houston. When I was in Columbus, I ran the stadium, I ran the team's business, I was the general manager so I did the talent side of it, too. When I came to Houston, all I had to do was the business, so that was great."
Rootes has captured his remarkable journey from the soccer team at Clemson to grad school at Indiana University to the business world at IBM and Proctor & Gamble to the Clemson Crew, to ultimately being named President of the Houston Texans in his new book, The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success, available next week.
I've known Rootes from his day one with the Texans, but I still had to ask: everybody knows what the general manager does, and what the head coach does. What exactly does the President of an NFL team worth $3.3 billion do?
"I like to use the parallel of a pharmaceutical company to describe my job. There are two sides to that company. First you put scientists in one building and you leave them alone. They create products, which is what our football team is. The football side has a coach and general manager and all the people who prepare the team to play on Sunday. But getting that product to market is done by the business side, traditional business disciplines. Those are the things that fall to me. Basically, everything between the white lines is run by the football side. Everything outside of those lines, I do," Rootes said.
Between 1999 and 2002, when the Texans played their first game (let the record show the Texans defeated the Dallas Cowboy, 19-10), the team was essentially a massive start-up project. First orders of business for Rootes involved building a new stadium, developing relationships with suppliers, contractors and government officials, preparing for a Super Bowl and, most important, developing a relationship with fans.
Rootes began writing The Winning Game Plan last March, but it's really an accumulation of lessons learned and behind-the-scenes stories about building the Texans from scratch into one of the most admired and valuable franchises in all of sports.
"I've always been a meticulous note-taker. I've kept every presentation I've ever done. I took all of my notes and concepts and put those down on paper," Rootes said. "To be a good leader, you need a wild imagination. You can show me a blank piece of paper, but I don't see it as blank. To me, it's a finished product that hasn't been created yet," Rootes said.
Rootes lays out his leadership strategy in seven chapters: Are You a Manager or a Leader, Get the Right People on Your Team, Build a Winning Culture, Create Raving Fans, a Winning Playbook for Adversity and Success, Your Leadership Playbook and Play to Win.
He learned lesson No. 1 the hard way. A friend once counseled Rootes, "your staff doesn't like the way you're all up in their business, you need to back off." Rootes took that advice to heart.
"It was an epiphany. I wasn't a leader. That's when I truly began thinking about leadership. I say this all the time, I don't do anything. All I do is create an environment where exceptional people can be their very best self. I know what's going on. I'm fully informed. I leave every game day exhausted. I get there early. I do the things I need to do. I kiss babies. I shake hands. I present checks. I entertain clients. I'm dialed in. It absolutely wears me out because I love this organization so much. I am so proud of what we've been able to do for this great city of Houston."
I asked Rootes, as someone who lives for Game Day and a packed NRG Stadium, are you devastated by 2020, the year of COVID-19 and small crowds limited by Centers for Disease Control guidelines?
"I don't look at it that way. I think there's a song by 10,000 Maniacs that said, these are the days that you'll remember. I told my staff, I know you're all going through hell right now, but later on in life, you'll talk about this year. Things that are important are memorable, for the positive and those things that leave a scar. You learn from adversity and you're a better person for enduring it. Victor Frankl said 'We can discover meaning in life in three different ways, by creating a work or doing a deed, experiencing something or encountering someone, and by the attitude we take toward unavoidable suffering.' Suffering is part of life. He should know, he survived a Nazi concentration camp," Rootes said.
H-E-B President Scott McClelland wrote the forward to The Winning Game Plan. Rootes dedicates the book to late Texans owner Bob McNair. Rootes' book is a fun read. All I kept thinking was, where was this book when I needed it? And before you buy too much into Rootes as a leader, consider that Rootes admits that he had to ask for wife Melissa's permission before he could accept the Texans job.
Personal note: I believe that a big part of leadership is the ability to keep a promise. Several years ago, I was riding my bicycle with my dog Lilly on a leash. It was the only way I could keep up with her. Well, one time Lilly saw a squirrel and pulled me off my bicycle. I tumbled a few times and rolled next to the curb. When I looked up, there was Jamey Rootes. I told him, "There's no need for you to tell anybody about this." He never said a word.
Cal Raleigh approached the All-Star Home Run Derby like a day on the lawn. Dad was on the mound and baby brother was behind the plate.
Only this time, there were tens of thousands looking on at Truist Park and a $1 million prize.
“It goes all the way back to him coming home and me forcing him to throw me a ball and hit it in the backyard or in the house or something probably shouldn’t be doing,” a beaming Cal said, flanked by Todd and Todd Jr. after defeating Tampa Bay’s Junior Caminero 18-15 in the final round Monday night.
Todd Raleigh, former coach of Tennessee and Western Carolina, threw the pitches and Cal’s 15-year-old brother, Todd Raleigh Jr., did the catching. A first-time All-Star at age 28, Cal became the first switch-hitter and first catcher to win the title. He’s the second Mariners player to take the title after three-time winner Ken Griffey Jr., who was on the field, snapping photos.
“Anybody that’s ever played baseball as a kid dreams of stuff like this,” Cal’s dad said. “I dreamed of it. He dreamed of it. When you’re a parent, you look at it differently because you want your kids to be happy.”
Leading the major leagues with 38 home runs at the All-Star break, Cal almost didn’t make it past the first round. The Mariners’ breakout slugger nicknamed Big Dumper and the Athletics’ Brent Rooker each hit 17 homers, and Raleigh advanced on a tiebreaker for longest long ball: 470.61 feet to 470.53 — or 0.96 inches. At first, Cal wasn’t aware whether there would be a swing-off.
“An inch off, and I’m not even in the final four, which is amazing,” Cal said. “So I guess I got lucky there. One extra biscuit.”
Raleigh totaled 54 homers. He won his semifinal 19-13 over Pittsburgh’s Oneil Cruz, whose 513-foot first-round drive over the right-center field seats was the longest of the night.
Cal Raleigh's #HRDerby by the numbers:
Total HR: 54
HR of 425+: 31
Top distance: 471 ft
Avg distance: 430 ft
Total distance: 23,212 ft
Top exit velo: 112 MPH
Avg exit velo: 102 MPH pic.twitter.com/0pV6nGWLsA
— MLB (@MLB) July 15, 2025
Cal’s brother, nicknamed T, kept yelling encouragement to the brother he so admires.
“His swag, the way he plays, the way he hustles,” T said.
Hitting second in the final round, the 22-year-old Caminero closed within three dingers — MLB counted one that a fan outfielder caught with an over-the-wall grab. Using a multicolored bat and down to his last out, Caminero took three pitches and hit a liner to left.
“I didn’t think I was going to hit as many home runs or make it to the finals,” Caminero said through a translator.
Cal was just the second Derby switch-hitter after Baltimore’s Adley Rutschman in 2023. His dad was a righty and wanted both his sons to hit from both sides.
“Did it from the first day, when he was in diapers, literally,” Todd Sr. said. “I would take that big ball and he had a big red bat. I’d throw it slow and he’d hit it. Then I’d say stay there, pick him up, turn him around, switch his hands and do it again. I was a catcher. I played a little bit, and I just knew what a premium it was. I didn’t want either one of my boys to ever say, am I right-handed or left-handed?”
There was a downside.
“I don’t recommend it if you have two kids, they’re both switch hitters, if you want to save your arm, because that’s a lot of throwing,” said dad, who had rotator cuff surgery.
Raleigh hit his first eight homers left-handed, took a timeout, then hit seven right-handed. Going back to lefty, he hit two more in the bonus round and stayed lefty for the rest of the night.
“Was grooving a little bit more lefty so we were like, since we have a chance to win, we might as well stick to the side that’s working a little better,” Cal said.
Caminero beat Minnesota’s Byron Buxton 8-7 in the other semifinal. Atlanta’s Matt Olson, Washington’s James Wood, the New York Yankees’ Jazz Chisholm Jr. and Rooker were eliminated in the first round of the annual power show.
Cruz’s long drive was the hardest-hit at 118 mph.
Wood hit 16 homers, including one that landed on the roof of the Chop House behind the right-field wall. Olson, disappointing his hometown fans, did not go deep on his first nine swings and finished with 15, Chisholm hit just three homers, the fewest since the timer format started in 2015.fter it was all over, the Raleighs headed out. Stephanie, the boys’ mom and Todd Sr.'s wife, is surrounded by baseball.
After it was all over, the Raleighs headed out. Stephanie, the boys’ mom and Todd Sr.'s wife, is surrounded by baseball.
“We kind of leave it in the cage. We’ve got a cage at home, a building,” Todd Sr. said. “Or we leave it in the car on the rides home. There’s probably been a few times where she says, yeah, that’s enough.”