In Wheel Time

Ram 2018 Harvest Edition Trucks debut this fall

Mike Marrs
Sep 2, 2017, 5:00 am
There will be no shortage of new Ram trucks this fall. In Wheel Time

A new line of specialized Ram Harvest Edition trucks for 2018 were unveiled this week at the Farm Progress Show in Decatur, Illinois. The new model is designed specifically for America’s farm families. As the industry’s first agricultural market-specific truck — the Ram Harvest Edition is visually distinguished by two new colors: Case IH Red and New Holland Blue.

Trucks of all sizes and types are the lifeblood of America’s farms and ranches. Ram Truck has longstanding relationships with, and supporting, the activities of farmers across the country, including the likes of Case IH and New Holland farm equipment manufacturers, National FFA Organization members, Farmers in America farm owners, and Dairy Farmers of America members.

 “The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation,” said Mike Manley, head of Jeep & Ram Brands — FCA Global. “Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”
  
The 2018 Ram Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup; in all four-door Quad, Crew and Mega Cab configurations; all box lengths and all powertrains, including 5.7-liter HEMI V-8, 6.4-liter HEMI V-8 and 6.7-liter Cummins Turbo Diesel.
 
According to Ram, Harvest Edition trucks are loaded with features that are designed to work on the farm. Among them, a ride-height increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks are designed to help owners comfortably and confidently navigate rough farm roads and pastures.
 
Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4x4) and heated seats. The Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.
 
Today’s farmers are extremely tech savvy so the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touchscreen radio with navigation, 4G Wi-Fi, Apple Car Play and Android Auto, which gives farmers seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts customizable to any location in the nation.
 
The Harvest Edition features a premium exterior appearance packed with bright highlights, including a chrome “Wave Mesh” luxury cross-hair grille; bright front and rear bumpers; 17-inch chrome wheels (1500 models, 18-inch polished aluminum on Heavy Duty models); chrome mirrors; chrome door handles and chrome-tipped dual exhausts (V-8 1500 models).
 
The Harvest package also includes body-color (or Bright Silver) wheel flares and upper facia (1500). 

In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.
 
Ram 1500 Harvest Edition MSRP starts at $39,910, plus $1,395 destination charge. Ram Heavy Duty models start at $46,235. They go on sale in the third quarter of 2017.

Ram Certified Agricultural Dealership Program

Farming continues to be a part of the foundation on which Ram’s success is built. Ram stands by its commitment to the farm community, supporting the future of farming and the development of the next generation of farmers and future leaders in agriculture.
  
A key element in their commitment to agriculture is the Ram Certified Agriculture Dealership program where Ram provides various affiliate reward programs that support American agricultural customers. RCAD enables Ram to extend its commitment to the local agricultural community by equipping Ram Truck dealers to properly serve local farmers and ranchers.  

RCAD educates dealership staff and requires that they complete a grassroots training curriculum which is dedicated to helping dealers gain a greater awareness and address the needs of the farming and ranching communities.
 
For example, with the purchase of every new Ram truck, RCAD dealers offer a farm-specific package worth more than $5,300 that includes a discount on Crop Copter Ag Drone products, a voucher toward AgroLiquid Crop Nutrition, and a subscription to Agrible’s Grower Bundle.

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A WEEKLY REVIEW OF CRENNEL'S COACHING

Now my job: Texans feast on Lions

Photo by Getty Images.

Thanksgiving is full of tradition. There's the typical family gathering, large meal, and of course, football. Sometimes, new traditions are added and old ones are retired. I think the Texans did both in their impressive 41-25 win over the Lions in Detroit. Old traditions were carried on (Lions losing on Thanksgiving), some were put to rest (Texans not being able to get turnovers), and new ones were started (multiple passing touchdowns by Deshaun Watson in six straight games).

The fact that this defense got three turnovers in the game was unbelievable! They got all three in the first quarter within the span of eight plays. JJ Watt's pick-six was insane. He went for a batted ball, ended up catching it, and ran it in. They forced Jonathan Williams to fumble on the Lions' very next play from scrimmage and recovered it. On the Lions' next possession, the Texans recovered yet another fumble after the challenge was reversed. Great call by the coaching staff to challenge and win. The defense looked good. Tyrell Adams stood out because he was in on those two fumbles, made 17 total tackles with 14 of them being solo tackles. They also brought pressure that seemed to make Matthew Stafford very inaccurate and resulted in four sacks. I give defensive coordinator Anthony Weaver credit for knowing he needs to blitz to get pressure, but the run defense has to improve.

The offense kept the tempo up in this game as well. The spread and hurry-up were used to keep the Lions already staggered defense off balance. Knowing the Lions were without a couple defensive backs, I thought it would be the perfect marriage of their defense and the Texans' offense. A buddy asked before the game about the line (Texans -3.5) and the over/under (52.5). I told him bet the Texans and the over because neither team can play defense and both have good quarterbacks. Offensive coordinator Tim Kelly put together another good game plan and Watson executed it flawlessly. One route combo I saw later on in the game I particularly enjoyed. Two receivers were tight to the left side. Cooks ran a hook/curl and settled in the middle of the zone while Fuller ran a vertical route. Duke Johnson ran a swing route to that same side. It left Cooks wide open as the attention went to Johnson in the flat, Fuller deep, and the action to the other play side. Route combos are important because it gives the quarterback different reads as he goes through his progressions and lets him pick apart the defense based on what he sees. Combine that with Watson's play and the way Kelly has changed his play calling now that he's liberated from he who shall not be named, we're seeing a beautiful thing.

As good as things were, there's still room for improvement. The defense gives up way too many easy yards, both run and pass. They can't get pressure bringing only four and will often give up big plays if the blitz is picked up. Plus the run defense is still an issue as evidenced by the Lions' first possession of the second half. The Lions ran the ball 10 plays straight for a total of 58 yards on that drive. Utterly ridiculous! Watson was good (17/25 318 yards and four touchdowns), but he missed two more touchdowns with passes slightly off, and continues to hold onto the ball too long at times. The difference between these two issues I've presented here is the fact that Watson has so played well, his "issues" are minor and very correctable, while the defense is terrible and there's no easy fix in sight. But let Romeo Crennel and Anthony Weaver tell it, they're getting the most out of these guys and they're playing disciplined.

The thought that this team may actually creep into the playoff picture may take shape better after next week if they can beat the Colts. I doubt it, but it is getting interesting. Let's see what else happens around them because they need help getting there.

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