10 QUESTIONS FOR TILMAN FERTITTA

Tilman Fertitta wants you to shut up and listen with new book

Photo by J. Thomas Ford

This article originally appeared on CultureMap.

Tilman Fertitta can't lose. Sitting in his palatial office nestled in the towering Post Oak Hotel in Uptown, the sole owner of Fertitta Entertainment, the restaurant giant Landry's, the Golden Nugget Casinos and Hotels, and the NBA's Houston Rockets — not to mention the star of the TV reality show Billion Dollar Buyer — is taking a quick moment to bask in his success.

And why not? On top of being the world's richest restauranteur and Houston's most recognizable billionaire, Fertitta currently boasts a best seller with his new business book, Shut Up and Listen! As CultureMap reported, he just acquired Del Frisco's luxury steakhouse chain, adding to his impressive and extensive restaurant empire. And speaking of acquisitions: Soon, his Houston Rockets will unleash the powerhouse duo of James Harden and new teammate Russell Westbrook, who came to Houston in a massive trade with Oklahoma City.

Fertitta has just made the national media rounds promoting Shut Up and Listen! and looked quite comfortable doing so. "A lot of owners don't talk to the media and they don't know how to do it," he tells CultureMap, "but I've been doing it for 30 years and it just doesn't phase me."Shut Up and Listen! is a Tilman tell-all. But rather than a life story, the book is a how-to for the business-minded. No-nonsense nuggets such as the "Tilmanisms" teach principles such as the 95/5 rule (focus on the 5 percent of the operation that isn't perfect and fix it) and offer hardcore reminders such as "when things are bad, eat the weak and grow your business." Doubters, take note: Shut Up has landed on the Publishers Weekly's and USA Today's Best Sellers lists.

CultureMap sat down with Fertitta during a rare break to talk books, business, and his beloved Bayou City.

CultureMap: You’re a Texan titan of industry, a major local benefactor, you own one of the most buzzworthy teams in all of pro sports, and you’re the star of your own reality TV show. Can we now say — in Houston — that you’re way bigger than Mark Cuban?

Tilman Fertitta: [Laughs] Oh, I don't know about that. Mark is a special guy and we're lucky to have him in Texas.

CM: You’ve been actively involved with the Rockets and the University of Houston sports programs. Using your 95/5 rule, can you share any of the 5 percent of what you found wrong with the Rockets and UH?

TF: At UH, the 5 percent was we wanted to have good coaches and we wanted to improve our facilities. That's the 5 percent we realized that if we wanted to compete at the highest level of basketball and football, that's what we'd have to do.

For the Rockets, we're gonna make sure we can put the basketball team we can on the court with the best coaches every single year. I'm not a sit-on-my-hands guy — it's let's keep getting better.

CM: Why is giving back to your hometown important to you?

TF: This is where I grew up and Houston's been very good to me. I've been around a long time and I've watched people come and go in the '80s, the '90s, the 2000s, and the 2010s. It's fun to have lasted this long and been a player through so many decades.

CM: There’s an old adage that says, ‘Do one thing and do it well.’ But you’re doing a lot of things well. When do you know, as a business owner, to diversify?

TF: Systems and operations are very important. Everybody wants to do more deals. If you understand the Big Box Theory, you make more out of a bigger box. In the beginning, I knew I always wanted to be successful. Today, I know what I know and I know — and what I don't know.

Continue on CultureMap to learn which books inspired Tilman Fertitta, and much more.

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Houston is falling down the rankings

Tigers pound Odorizzi, Astros with homers as Houston drops fourth in a row

The Astros have not looked great in their last four games. Photo by Harry How/Getty Images

After watching their hot start of 6-1 cool down to a 6-4 record with three straight losses, the Astros returned to Minute Maid Park on Tuesday night, looking to do a better job at home against a beatable Tigers team.

Recent games' woes would continue, though, with Houston's pitching getting blasted by the opposing offense and their own bats primarily quiet.

Final Score: Tigers 8, Astros 2

Astros' Record: 6-5, tied for second in AL West

Winning Pitcher: Matthew Boyd (2-1)

Losing Pitcher: Jake Odorizzi (0-1)

Astros score first, then Tigers unload on Odorizzi

Houston looked to have something brewing in the bottom of the second, with three singles in the first four batters of the inning, the third an RBI-single by Myles Straw to put the Astros in front 1-0. However, Matthew Boyd would limit the damage, getting back-to-back strikeouts to end the threat.

After two easy innings for Jake Odorizzi in his regular-season debut for his new team, he would allow a game-tying solo homer to Akil Baddoo, his fourth of the year, in the top of the third. Detroit struck again in the top of the fourth, getting a leadoff double to set up a two-run go-ahead home run to jump ahead 3-1.

They didn't stop there, getting another two-run bomb later in the same inning; a frame that would take Odorizzi 31 pitches to get only one out before Houston would bring in Bryan Abreu to get the last two outs. Odorizzi's final line in his debut: 3.1 IP, 7 H, 5 ER, 3 HR, 0 BB, 4 K, 80 P.


Detroit continues home run parade, Houston loses fourth in a row

Abreu would hope to do what Luis Garcia did the night before, eat up as many innings as possible after a poor outing from Houston's starter. The Tigers would get yet another two-run homer, though, in the top of the fifth, extending their lead to 7-1, with all seven runs coming over a three-inning span. For good measure, they'd knock one more out with two outs in the top of the ninth, making it 8-1.

As far as Houston at the plate, other than their string of hits to bring in a run earlier in the second, they were getting nothing done against Boyd, who would go six and two-thirds innings. Detroit's bullpen would finish things off, despite an all-too-late sac fly by the Astros in the bottom of the ninth, with Houston dropping their fourth-straight game and continuing to lose ground in the division.

Up Next: The finale of this three-game set with Detroit will be an hour earlier on Wednesday, getting underway at 6:10 PM Central. Lance McCullers Jr. (1-0, 1.80 ERA) will try to maintain his perfect record and improve upon his two five-inning one-run starts for the Astros, going opposite of Michael Fulmer (0-0, 2.57 ERA) for the Tigers.

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