10 QUESTIONS FOR TILMAN FERTITTA

Tilman Fertitta wants you to shut up and listen with new book

Tilman Fertitta wants you to shut up and listen with new book
Photo by J. Thomas Ford

This article originally appeared on CultureMap.

Tilman Fertitta can't lose. Sitting in his palatial office nestled in the towering Post Oak Hotel in Uptown, the sole owner of Fertitta Entertainment, the restaurant giant Landry's, the Golden Nugget Casinos and Hotels, and the NBA's Houston Rockets — not to mention the star of the TV reality show Billion Dollar Buyer — is taking a quick moment to bask in his success.

And why not? On top of being the world's richest restauranteur and Houston's most recognizable billionaire, Fertitta currently boasts a best seller with his new business book, Shut Up and Listen! As CultureMap reported, he just acquired Del Frisco's luxury steakhouse chain, adding to his impressive and extensive restaurant empire. And speaking of acquisitions: Soon, his Houston Rockets will unleash the powerhouse duo of James Harden and new teammate Russell Westbrook, who came to Houston in a massive trade with Oklahoma City.

Fertitta has just made the national media rounds promoting Shut Upand Listen! and looked quite comfortable doing so. "A lot of owners don't talk to the media and they don't know how to do it," he tells CultureMap, "but I've been doing it for 30 years and it just doesn't phase me."Shut Up and Listen! is a Tilman tell-all. But rather than a life story, the book is a how-to for the business-minded. No-nonsense nuggets such as the "Tilmanisms" teach principles such as the 95/5 rule (focus on the 5 percent of the operation that isn't perfect and fix it) and offer hardcore reminders such as "when things are bad, eat the weak and grow your business." Doubters, take note: Shut Up has landed on the Publishers Weekly's and USA Today's Best Sellers lists.

CultureMap sat down with Fertitta during a rare break to talk books, business, and his beloved Bayou City.

CultureMap: You’re a Texan titan of industry, a major local benefactor, you own one of the most buzzworthy teams in all of pro sports, and you’re the star of your own reality TV show. Can we now say — in Houston — that you’re way bigger than Mark Cuban?

Tilman Fertitta: [Laughs] Oh, I don't know about that. Mark is a special guy and we're lucky to have him in Texas.

CM: You’ve been actively involved with the Rockets and the University of Houston sports programs. Using your 95/5 rule, can you share any of the 5 percent of what you found wrong with the Rockets and UH?

TF: At UH, the 5 percent was we wanted to have good coaches and we wanted to improve our facilities. That's the 5 percent we realized that if we wanted to compete at the highest level of basketball and football, that's what we'd have to do.

For the Rockets, we're gonna make sure we can put the basketball team we can on the court with the best coaches every single year. I'm not a sit-on-my-hands guy — it's let's keep getting better.

CM: Why is giving back to your hometown important to you?

TF: This is where I grew up and Houston's been very good to me. I've been around a long time and I've watched people come and go in the '80s, the '90s, the 2000s, and the 2010s. It's fun to have lasted this long and been a player through so many decades.

CM: There’s an old adage that says, ‘Do one thing and do it well.’ But you’re doing a lot of things well. When do you know, as a business owner, to diversify?

TF: Systems and operations are very important. Everybody wants to do more deals. If you understand the Big Box Theory, you make more out of a bigger box. In the beginning, I knew I always wanted to be successful. Today, I know what I know and I know — and what I don't know.

Continue on CultureMap to learn which books inspired Tilman Fertitta, and much more.

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These uniforms have to go. Photo via: Wiki Commons.

Major League Baseball will consider going back to having players wear their team uniforms for the All-Star Game.

Club uniforms were used by the American League from 1933-2019 and by the National League from 1934-2019. When the game resumed in 2021 following the pandemic-related cancellation in 2020, MLB had started a uniform contract with Nike and Fanatics, and All-Stars were outfitted in specially designed league uniforms that drew criticism from traditionalists.

Photo by Richard Rodriguez/Getty Images.

This year's AL uniforms had a sandy base with red sleeves and lettering and the NL had a navy base with light blue sleeves and lettering.

“I’m aware of the sentiment on this issue,” Manfred told the Baseball Writers' Association of America on Tuesday. "I think where my head is on it, it’s something we’re going to have a conversation about coming out of the All-Star Game. We've got a lot of uniform things going on. And, obviously, the conversations have to involve the players first and foremost but Nike, some of our partners. But I am aware of the sentiment, and I do know why people kind of like that tradition."

MLB and Nike were criticized for club uniforms this year and said in May that 2025 club outfits will have larger lettering on the back of jerseys and individual pant customization. Players complained this year that white pants worn by some teams are see-through enough to show tucked-in jersey tops.

Regional sports networks

Manfred said a national steaming package of local television broadcasts is a future possibility.

“I could see a situation where we grow into a 30-club model. It might start on the digital side, where you have 14 or 15 clubs, and, you start with a digital product there as your first alternative,” he said.

“I was in Sun Valley last week and I did the whole speed-dating thing with everybody who’s ever streamed anything. When you talk to people in the streaming business, they’re not really interested in buying the state of Wisconsin and two counties in Michigan," Manfred added. "They want to be able to stream quite frankly, all over the U.S. and Canada but more broadly internationally. So I think those conversations are a product of owners saying, holy cow, the RSN business is really deteriorating. We know the future’s going to be streaming. What we’re hearing from the streamers is they want a more national product, and we need to be responsive to what people want to buy.”

MLB took over production of Arizona and San Diego local television broadcasts last year following the bankruptcy of Diamond Sports’ Bally networks and said MLB will be available as an option for teams looking for new deals. He said Padres game are approaching 40,000 subscribers, which he called a good figure.

“Having said that, from a revenue perspective it is not generating what the RSNs did," Manfred said. "The RSNs were a great business. Lots of people paid for programing they didn’t necessarily want. And it’s hard to replicate that kind of revenue absent that kind of bundling concept.”

Offense

While offense is near half-century lows, it has picked up from early in the season.

“The decline in offense is something that we’re paying a lot of attention to and we’ll continue to monitor to make a decision as to whether we think we need to do something. You do hear a lot of chatter about the dominance of pitching in the game. That’s absolutely true.”

Birmingham

After the success of the June 20 game between San Francisco and St. Louis at Rickwood Field, Manfred said MLB will return to the ballpark in Birmingham, Alabama, but the “exact form” had not been determined.

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