10 QUESTIONS FOR TILMAN FERTITTA
Tilman Fertitta wants you to shut up and listen with new book
Oct 7, 2019, 3:36 pm
10 QUESTIONS FOR TILMAN FERTITTA
This article originally appeared on CultureMap.
Tilman Fertitta can't lose. Sitting in his palatial office nestled in the towering Post Oak Hotel in Uptown, the sole owner of Fertitta Entertainment, the restaurant giant Landry's, the Golden Nugget Casinos and Hotels, and the NBA's Houston Rockets — not to mention the star of the TV reality show Billion Dollar Buyer — is taking a quick moment to bask in his success.
And why not? On top of being the world's richest restauranteur and Houston's most recognizable billionaire, Fertitta currently boasts a best seller with his new business book, Shut Up and Listen! As CultureMap reported, he just acquired Del Frisco's luxury steakhouse chain, adding to his impressive and extensive restaurant empire. And speaking of acquisitions: Soon, his Houston Rockets will unleash the powerhouse duo of James Harden and new teammate Russell Westbrook, who came to Houston in a massive trade with Oklahoma City.
Fertitta has just made the national media rounds promoting Shut Up and Listen! and looked quite comfortable doing so. "A lot of owners don't talk to the media and they don't know how to do it," he tells CultureMap, "but I've been doing it for 30 years and it just doesn't phase me."Shut Up and Listen! is a Tilman tell-all. But rather than a life story, the book is a how-to for the business-minded. No-nonsense nuggets such as the "Tilmanisms" teach principles such as the 95/5 rule (focus on the 5 percent of the operation that isn't perfect and fix it) and offer hardcore reminders such as "when things are bad, eat the weak and grow your business." Doubters, take note: Shut Up has landed on the Publishers Weekly's and USA Today's Best Sellers lists.
CultureMap sat down with Fertitta during a rare break to talk books, business, and his beloved Bayou City.
Tilman Fertitta: [Laughs] Oh, I don't know about that. Mark is a special guy and we're lucky to have him in Texas.
TF: At UH, the 5 percent was we wanted to have good coaches and we wanted to improve our facilities. That's the 5 percent we realized that if we wanted to compete at the highest level of basketball and football, that's what we'd have to do.
For the Rockets, we're gonna make sure we can put the basketball team we can on the court with the best coaches every single year. I'm not a sit-on-my-hands guy — it's let's keep getting better.
TF: This is where I grew up and Houston's been very good to me. I've been around a long time and I've watched people come and go in the '80s, the '90s, the 2000s, and the 2010s. It's fun to have lasted this long and been a player through so many decades.
TF: Systems and operations are very important. Everybody wants to do more deals. If you understand the Big Box Theory, you make more out of a bigger box. In the beginning, I knew I always wanted to be successful. Today, I know what I know and I know — and what I don't know.
Continue on CultureMap to learn which books inspired Tilman Fertitta, and much more.
C.J. Stroud couldn't believe it. Neither could his Houston Texans teammates.
They were frustrated after a 21-13 loss to the New York Jets on Thursday night when they couldn't get much going against a team that was seeing its season spiral after losing five straight games.
“It’s embarrassing to come out here in a prime-time game and get embarrassed like that is never fun,” Stroud said. “We have to be better in a lot of areas, and that starts with me. There are plays I've got to make, throws I've got to make.”
Stroud completed just 11 of 30 passes for 191 yards for the Texans (6-3), who played without injured receivers Stefon Diggs and Nico Collins. Stroud was also sacked eight times.
“If we want to win, this is not the recipe for it,” Stroud said. “We've got to learn how to dominate and stop learning to just go with the flow.”
It was the first of three consecutive prime-time games for Houston, with a Sunday night home matchup against the Lions on Nov. 10 next and a Monday night meeting at Dallas on Nov. 18.
“We just have to honestly just play football better, execute better, stop pointing the finger and realize at the end of the day this is not winning football,” Stroud said. "We can’t keep squeezing our way by. We are a really good football team. Once we buy into the systems and what is being coached, we have to have leadership to take over.
“This isn’t the end, but it’s definitely a great wake-up call for us to tighten up the ship.”
The Texans got on the scoreboard first on Joe Mixon's 3-yard touchdown run late in the second quarter. They also led 10-7 through three quarters, but couldn't close it out as Aaron Rodgers and an eye-popping catch by Garrett Wilson helped lead the Jets to a victory that stopped their skid.
“The most frustrating part is that we were the better team,” right tackle Tytus Howard said. "We let that game get away from us, especially in the second half. We didn’t come back out with the same intensity we had in the second quarter.
“We let a team steal a win from us.”
Texans coach DeMeco Ryans was particularly concerned with the offensive line after Stroud was hit 11 times. The second-year quarterback was on the turf for a few moments and was slow to come off the field after being sacked by Solomon Thomas shortly before halftime.
“Not sure what’s happening up front,” Ryans said. “We’ll watch the film. We gave up eight sacks and every drop back or pass situation looks like we’re in scramble mode. It’s just not good enough. We can’t operate on time. We've got to get that fixed.”
Stroud has been sacked 30 times this season, a total that ranks second in the NFL to Cleveland's Deshaun Watson, who's out for the season.
“We don’t want our quarterback getting hit as many hits as he took," Ryans said. "It’s not good enough. We've got to adjust, change things moving forward.”
After a slow start on offense, the Jets found a rhythm in the second half. Wilson's acrobatic, one-handed grab put New York in front 14-10 early in the fourth quarter. Rodgers' 37-yard TD pass to Davante Adams made it 21-10 with 2:56 left.
“When the passes went up in the second half, we didn’t win those passes,” Ryans said. “It was the same matchup we had in the first half. They made plays in the second half and we didn’t.”
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