VYPE "Campus" Model Providing Schools and Districts a Custom Content Partnership
Originally appeared on VYPE
HOUSTON: VYPE Media introduced its "Campus" model a year ago when Aldine ISD superintendent Dr. LaTonya Goffney and athletic director Dre Thompson partnered with the 10-year-old media outlet to create custom content for their district.
A year later, VYPE "Campus" has expanded to four UIL public school districts and five Houston-area private schools, providing an array of content options.
"In over a decade of publishing the most comprehensive high school magazine in the state of Texas and running our social media platform that reaches over 100,000 followers daily, we kept hearing the same thing… 'How can VYPE cover our kids more?'" Chief Content Officer and co-founder Matt Malatesta said. "VYPE 'Campus' does just that. From custom magazines to daily digital content to live-broadcasting to managing social media, we can be the voice of a school or district. We can tell the amazing stories of students, coaches or administrators inside the schools, like no one else. We are content providers."
Athletic director Dr. Bernard Mulvaney of Goose Creek Consolidated ISD also bought into the program to provide much-needed coverage of his schools Baytown Lee, Baytown Sterling and Goose Creek Memorial.
The content partnership then caught on in the private school sector, where athletic director John Hoye of the John Cooper School; The Woodlands Christian Academy's Director of Communications Blair Moon; Fort Bend Christian Academy athletic director Kelly Carroll; St. Pius X athletic director Jeff Feller and Second Baptist School athletic director Mike Walker found value in the unique program.
"It's an opportunity to highlight all of our sports throughout the year in a consistent way for our students, families and fans," Hoye said. "The reach that VYPE provides extends beyond our immediate community and allows for recognition and notoriety to a broader base."
The program then reached north into McKinney ISD, where athletic director Shawn Pratt was looking for more content on his district that includes McKinney High, McKinney Boyd and McKinney North.
Learn more about Vype's Campus Model here
