VYPE "Campus" Model Providing Schools and Districts a Custom Content Partnership
Nov 24, 2019, 2:05 pm
VYPE "Campus" has expanded to four UIL public school districts.
Originally appeared on VYPE
HOUSTON: VYPE Media introduced its "Campus" model a year ago when Aldine ISD superintendent Dr. LaTonya Goffney and athletic director Dre Thompson partnered with the 10-year-old media outlet to create custom content for their district.
A year later, VYPE "Campus" has expanded to four UIL public school districts and five Houston-area private schools, providing an array of content options.
"In over a decade of publishing the most comprehensive high school magazine in the state of Texas and running our social media platform that reaches over 100,000 followers daily, we kept hearing the same thing… 'How can VYPE cover our kids more?'" Chief Content Officer and co-founder Matt Malatesta said. "VYPE 'Campus' does just that. From custom magazines to daily digital content to live-broadcasting to managing social media, we can be the voice of a school or district. We can tell the amazing stories of students, coaches or administrators inside the schools, like no one else. We are content providers."
Athletic director Dr. Bernard Mulvaney of Goose Creek Consolidated ISD also bought into the program to provide much-needed coverage of his schools Baytown Lee, Baytown Sterling and Goose Creek Memorial.
The content partnership then caught on in the private school sector, where athletic director John Hoye of the John Cooper School; The Woodlands Christian Academy's Director of Communications Blair Moon; Fort Bend Christian Academy athletic director Kelly Carroll; St. Pius X athletic director Jeff Feller and Second Baptist School athletic director Mike Walker found value in the unique program.
"It's an opportunity to highlight all of our sports throughout the year in a consistent way for our students, families and fans," Hoye said. "The reach that VYPE provides extends beyond our immediate community and allows for recognition and notoriety to a broader base."
The program then reached north into McKinney ISD, where athletic director Shawn Pratt was looking for more content on his district that includes McKinney High, McKinney Boyd and McKinney North.
Learn more about Vype's Campus Model here
Michael Wacha scattered four hits over six innings, Vinnie Pasquantino homered and the Kansas City Royals beat the Houston Astros 2-0 for the second straight night Saturday to run their winning streak to six.
Wacha (1-3) once again received little run support, but the veteran right-hander made the meager production stand up on chilly evening at Kauffman Stadium. He struck out six while walking two and never allowed a runner past second base.
Steven Cruz worked the seventh for Kansas City, his seventh appearance this season without allowing a run. John Schreiber left runners on the corners in the eighth, and Carlos Estévez had a perfect ninth for his seventh save.
Bobby Witt Jr. doubled and scored in the first inning for the Royals, extending his career-best hitting streak to 18 games.
Framber Valdez (1-3) gave up a sacrifice fly to Mark Canha in the first inning and Pasquantino's shot down the right-field line in the fifth. Otherwise, the Astros left-hander kept Kansas City in check, allowing three hits and two walks over eight innings.
Valdez had tossed seven shutout innings against the Royals last August in a 3-2 victory.
The Astros, who have lost five straight at the K, have managed just nine hits while getting shut out over the first two games of the series. They had rolled into Kansas City having won three straight and five of their last six games.
Isaac Parades hit a two-out double and Jeremy Peña followed with a single to give Houston runners on the corners in the eighth inning. Schreiber bounced back to strike out Christian Walker with a four-seam fastball to end the threat.
The Royals have only scored seven runs in the 32 innings that Wacha has pitched this season.
RHP Hunter Brown (3-1, 1.16) tries to extend a 24-inning scoreless streak for Houston in the series finale Sunday. LHP Kris Bubic (2-1, 1.45) gets the start for Kansas City after tossing seven shutout innings against the Rockies his last time out.