VYPE "Campus" Model Providing Schools and Districts a Custom Content Partnership

VYPE

Originally appeared on VYPE

HOUSTON: VYPE Media introduced its "Campus" model a year ago when Aldine ISD superintendent Dr. LaTonya Goffney and athletic director Dre Thompson partnered with the 10-year-old media outlet to create custom content for their district.

A year later, VYPE "Campus" has expanded to four UIL public school districts and five Houston-area private schools, providing an array of content options.

"In over a decade of publishing the most comprehensive high school magazine in the state of Texas and running our social media platform that reaches over 100,000 followers daily, we kept hearing the same thing… 'How can VYPE cover our kids more?'" Chief Content Officer and co-founder Matt Malatesta said. "VYPE 'Campus' does just that. From custom magazines to daily digital content to live-broadcasting to managing social media, we can be the voice of a school or district. We can tell the amazing stories of students, coaches or administrators inside the schools, like no one else. We are content providers."

Athletic director Dr. Bernard Mulvaney of Goose Creek Consolidated ISD also bought into the program to provide much-needed coverage of his schools Baytown Lee, Baytown Sterling and Goose Creek Memorial.

The content partnership then caught on in the private school sector, where athletic director John Hoye of the John Cooper School; The Woodlands Christian Academy's Director of Communications Blair Moon; Fort Bend Christian Academy athletic director Kelly Carroll; St. Pius X athletic director Jeff Feller and Second Baptist School athletic director Mike Walker found value in the unique program.

"It's an opportunity to highlight all of our sports throughout the year in a consistent way for our students, families and fans," Hoye said. "The reach that VYPE provides extends beyond our immediate community and allows for recognition and notoriety to a broader base."

The program then reached north into McKinney ISD, where athletic director Shawn Pratt was looking for more content on his district that includes McKinney High, McKinney Boyd and McKinney North.


Learn more about Vype's Campus Model here


VYPE

Originally Appeared on VYPE

KINGWOOD - The true impact of a coach can't always measured by the number of win and losses, the number of district championships or even runs at a state title.

This story goes beyond any of that.

In reality, the impact a coach is seen whenever they become the one that is in need of the support that they have been providing to others their entire career.

Kingwood girls soccer coach Pres Holcomb, who is set to begin chemotherapy to battle Stage 4 colon cancer, which he was diagnosed with on December 20, is seeing his impact as the Kingwood and soccer community has rallied around him and his family with messages, wristbands, t-shirts, donations and more.

"It's overwhelming in a good way," Holcomb said. "It's kind of crazy when you see your own name across stuff like that. Once we went public with it, the support has been amazing. People you haven't talked to in years are reaching out to you."

Since they've gone public with it the "Hope for Holcomb" campaign has taken off.

The soccer team - which was told about Holcomb's battle in a group setting - created blue wristbands with the phrase on them. It started with the girls wearing them during matches and expanded to them being sold at different places in the community.

They started by ordering just 300.

Then an order of 500 more was needed and that still wasn't enough. The wristbands have sold more than 1,000.

"You don't even think you know that many people," Holcomb said.

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