Courtesy photo.

Mike Herzing is one of three founders of The Texas Motor Press Association.

One of the most anticipated events at the Houston Auto Show: the presentation of the Texas Truck, Car, SUV and CUV of the Year awards. This the "Texas Academy Awards" for the automotive industry, with four winners: Texas Car of the Year, Texas Truck of the Year, Texas SUV of the Year and the Texas Crossover of the Year. Presented by the Texas Motor Press Association, the winners are selected by an elite group of Texas Automotive Journalists.

Seeing a need to support automotive journalists in Texas, The Texas Motor Press Association (TxMPA) is the brainchild of Award-Winning Journalists Michael Herzing, Eileen Falkenberg-Hull and Alan Gell, who formed the organization on behalf of journalists. The organization hosts educational and networking events throughout the year to help members create meaningful, insightful, and informed content that influences the public's buying decisions, appeals to enthusiast interests, and registers with a Texas-based audience and beyond.

TxMPA, a 501(c)3 non-profit organization for automotive industry professionals, has quickly gained the support of some of the industry's foremost automotive journalists, including those from top outlets such Roadshow by CNET, The Drive, SB Nation Radio, American City Business Journals, AutoGuide, Alex on Autos, and Autobytel/Autoweb gained membership. In addition to notable nationwide outlets, TxMPA has members from Texas, the country's largest truck market, including personnel from TxGarage, Outdoor4X magazine, Let's Talk Wheels, iHeartVehicles, KCBQ AM, CarProUSA, and Estate Life Magazines.

Each spring the organization hosts the Texas Off-Road Invitational, an off-roading event where members test drive vehicles in challenging off-road conditions, interview vehicle engineers and product planners, and take a deep dive into the mechanics and design of the vehicles. ATVs and UTVs are welcome at this event. At the end of the Invitational, voting members register their votes for Texas Off-Road Truck of the Year, Texas Off-Road SUV of the Year, Texas Off-Road ATV of the Year, and Texas Off-Road UTV of the Year. The winners are announced that day.

In the late autumn, TxMPA hosts TxTalks, a day of Ted Talk-like speeches and interviews exclusively for members that allows attendees to expand their knowledge in a variety of automotive and professional development topics.

The TxMPA is led by President Michael Herzing, Vice President Eileen Falkenberg-Hull, and a Board of Directors consisting of Alan Gell, Bill Owney, Michael Garfield, and Greg Riley.

Anyone interested in TxMPA membership as an industry, journalist, influencer, or sponsor is encouraged to go to: https://texasmotorpress.com