Doing a Double Take

David Gow's message: From humble beginnings, our company has grown up

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Gow Media

Last week the son of a good friend came up to our office. It had been a couple of years since I had seen him, so I still envisioned that he would be an 18-year-old high-school kid. But when he walked in the room, I did a double-take, as he was now a mature young man. The kid had grown up, and he was standing before me ready to talk business.

In some ways, the story illustrates Gow Media. Sometimes I come across people who will ask me: "How is 1560-The-Game doing?" We are not that young kid anymore. We have matured from a sports radio venture to a multi-platform media company. And we too stand before you ready to talk business.

Here's my update, with the following highlights:

  • ESPN 97.5 FM: Dominant sports ratings.
  • CultureMap: A large wave of growth.
  • SportsMap: New content and record traffic.
  • SB Nation Radio: Elimination of a competitor.
  • The Team: New faces in leadership roles.

ESPN 97.5

A year ago, we secured the No. 1 sports ratings position. This past quarter, we dominated. In the latest Nielsen book, we have the top four sports shows in the city, and five of the top six. The top four: (No. 1) John and Lance; (No. 2) The Blitz; (No. 3) The Usual Suspects; and (No. 4) The Charlie Pallilo Show. In morning and afternoon drive times, our ratings share was higher than our two competitors combined. And more good news: this quarter the Houston Press announced "The Best Radio Station" in Houston. The winner: ESPN 97.5FM.

CultureMap

Last week, more than 1,000 people in Houston turned out for our Tastemakers event, which sold out for the second year in a row. It is an amazing sight to see hundreds of folks line up early at the door. The turnout embodied the growth of Culturemap.com, where online traffic is soaring. Our Houston editorial team of Steven Devadanam, Eric Sandler, Ken Hoffman and others is on a roll. For that matter, the same is true of our teams statewide. We are experiencing double-digit growth year-over-year, yielding a very large and loyal following.

SportsMap

Our deep pool of sports experts has led to record traffic levels. One fun feature: we get to try new combinations such as videos featuring Raheel with AJ and Granato; Lance paired with AJ; Faour and Pallilo. Other must-see videos include Charlie Pallilo and Joel Blank (aka "one-take-Jake"). And we continue to get great written contributions from Barry Laminack, Joshua Jordan, Jermaine Every, Cody Stoots, Jerry Bo and, of course, SportsMap editor Fred Faour.

InnovationMap

Due to the collective efforts of many, Houston is experiencing a great wave of innovation. And now the city has a media outlet to tell the stories. Launched late last year, and backed by blue-chip sponsors, InnovationMap is off to a great start.

When we were planning the site, we were continually asked: who would be the editor? We found a good answer: Natalie Harms, whose fingerprints are all over the site. Last week Natalie was honored by AAF Houston, given the "Rising Star" award.

SB Nation Radio

In this business where we provide sports shows and updates for other stations across the country, we have faced a very competitive landscape the past four years. Finally, in January one of our competitors, NBC Sports Radio, withdrew from the market — enabling new growth and increasing our reach. Our SB Nation Radio Network is now heard on 600 radio stations across the country.

The Team

This has been an exciting season of growth for our people also.In the past quarter, we promoted Josh Jordan to assistant editor of SportsMap; Tyler Scott became assistant programming director. And, most notably, we tapped AJ Hoffman to become program director for 97.5 FM.

Most everyone knows Fred and AJ as leading show hosts, but they are proving to be far more. As Editor of SportsMap for the past 18 months, Fred has been a catalyst for our growth and success online. With AJ, we are tapping into his natural programming instincts and leadership. I have enjoyed watching their talents extend beyond the show and into management.

Let's give sage Ken Hoffman the last word. Some may recall that Ken was with us for a short while in the early 1560-The-Game days. Two years ago he returned to write for CultureMap -- so he has some perspective, having seen both our youth and maturity. The other day he wandered into my office. Looking at Gow Media, it appears Ken had done a double-take. He declared: "I have something to tell you. You have the best group of people and talent now. You really do. This is different than before. You are a real grown-up company now."

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ESPN Houston 97.5 FM
The Rockets are in it to win it this year. Composite Getty Image.

While the rolling Astros have a week of possible World Series preview matchups against the Phillies and Cubs, it’s the Rockets who made the biggest local sports headline with their acquisition of Kevin Durant. What a move! Of course there is risk involved in trading for a guy soon to turn 37 years old and who carries an injury history, but balancing risk vs. reward is a part of the game. This is a fabulous move for the Rockets. It’s understood that there are dissenters to this view. Everyone is entitled to an opinion, including people with the wrong opinion! Let’s dig in.

The Rockets had a wonderful season in winning 52 games before their disappointing first-round playoff loss to the Warriors, but like everyone else in the Western Conference, they were nowhere close to Oklahoma City’s caliber. While they finished second in the West, the Rockets only finished four games ahead of the play-in. That letting the stew simmer with further growth among their young players would yield true championship contention was no given for 2025-26 or beyond.

Kevin Durant is one of the 10 greatest offensive players the NBA has ever seen. Among his current contemporaries only Stephen Curry and Nikola Jokic make that list. For instance, Durant offensively has clearly been better than the late and legendary Kobe Bryant. To view it from a Houston perspective, Durant has been an indisputably greater offensive force than the amazing Hakeem Olajuwon. But this is not a nostalgia trip in which the Rockets are trading for a guy based on what he used to be. While Durant could hit the wall at any point, living in fear that it’s about to happen is no way to live because KD, approaching his 18th NBA season, is still an elite offensive player.

As to the durability concern, Durant played more games (62) this past season than did Fred VanVleet, Jabari Smith, and Tari Eason. The season before he played more games (75) than did VanVleet, Dillon Brooks, and Alperen Sengun. In each of the last two seasons Durant averaged more minutes per game (36.9) than any Rocket. That was stupid and/or desperate of the Suns, the Rockets will be smarter. Not that the workload eroded Durant’s production or efficiency. Over the two seasons he averaged almost 27 points per game while shooting 52 percent from the floor, 42 percent from behind the three-point line, and 85 percent from the free throw line. Awesomeness. The Rockets made the leap to being a very good team despite a frankly crummy half-court offense. The Rockets ranked 21st among the 30 NBA teams in three-point percentage, and dead last in free throw percentage. Amen Thompson has an array of skills and looks poised to be a unique star. Alas, Thompson has no credible jump shot. VanVleet is not a creator, Smith has limited handle. Adding Durant directly addresses the Rockets’ most glaring weakness.

The price the Rockets paid was in the big picture, minimal, unless you think Jalen Green is going to become a bonafide star. Green is still just 23 years old and spectacular athletically, but nothing he has done over four pro seasons suggests he’s on the cusp of greatness. In no season has Green even shot the league average from the floor or from three. His defense has never been as good as it should be given his athleticism. Compared to some other two-guards who made the NBA move one year removed from high school, four seasons into his career Green is waaaaaay behind where Shae Gilgeous-Alexander, Anthony Edwards, and Devin Booker were four seasons in, and now well behind his draft classmate Cade Cunningham. Dillon Brooks was a solid pro in two seasons here and shot a career-best from three in 2024-2025, but he’s being replaced by Kevin Durant! In terms of the draft pick capital sent to Phoenix, five second round picks are essentially meaningless. The Rockets have multiple extra first round picks in the coming years. As for the sole first-rounder dealt away, whichever player the Rockets would have taken 10th Wednesday night would have been rather unlikely to crack the playing rotation.

VanVleet signs extension

Re-signing Fred VanVleet to a two-year, 50 million dollar guarantee is sensible. In a vacuum, VanVleet was substantially overpaid at the over 40 mil he made per season the last two. He’s a middle-of-the-pack starting point guard. But his professionalism and headiness brought major value to the Rockets’ kiddie corps while their payroll was otherwise very low. Ideally, Reed Sheppard makes a leap to look like an NBA lead guard in his second season, after a pretty much zippo of a rookie campaign. Sheppard is supposed to be a lights-out shooter. For the Rockets to max out, they need two sharpshooters on the court to balance Thompson’s presence.

For Astro-centric conversation, join Brandon Strange, Josh Jordan, and me for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday. Click here to catch!

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