Doing a Double Take
David Gow's message: From humble beginnings, our company has grown up
Apr 1, 2019, 12:06 pm
Gow Media
Last week the son of a good friend came up to our office. It had been a couple of years since I had seen him, so I still envisioned that he would be an 18-year-old high-school kid. But when he walked in the room, I did a double-take, as he was now a mature young man. The kid had grown up, and he was standing before me ready to talk business.
In some ways, the story illustrates Gow Media. Sometimes I come across people who will ask me: "How is 1560-The-Game doing?" We are not that young kid anymore. We have matured from a sports radio venture to a multi-platform media company. And we too stand before you ready to talk business.
Here's my update, with the following highlights:
- ESPN 97.5 FM: Dominant sports ratings.
- CultureMap: A large wave of growth.
- SportsMap: New content and record traffic.
- SB Nation Radio: Elimination of a competitor.
- The Team: New faces in leadership roles.
ESPN 97.5
A year ago, we secured the No. 1 sports ratings position. This past quarter, we dominated. In the latest Nielsen book, we have the top four sports shows in the city, and five of the top six. The top four: (No. 1) John and Lance; (No. 2) The Blitz; (No. 3) The Usual Suspects; and (No. 4) The Charlie Pallilo Show. In morning and afternoon drive times, our ratings share was higher than our two competitors combined. And more good news: this quarter the Houston Press announced "The Best Radio Station" in Houston. The winner: ESPN 97.5FM.
CultureMap
Last week, more than 1,000 people in Houston turned out for our Tastemakers event, which sold out for the second year in a row. It is an amazing sight to see hundreds of folks line up early at the door. The turnout embodied the growth of Culturemap.com, where online traffic is soaring. Our Houston editorial team of Steven Devadanam, Eric Sandler, Ken Hoffman and others is on a roll. For that matter, the same is true of our teams statewide. We are experiencing double-digit growth year-over-year, yielding a very large and loyal following.
SportsMap
Our deep pool of sports experts has led to record traffic levels. One fun feature: we get to try new combinations such as videos featuring Raheel with AJ and Granato; Lance paired with AJ; Faour and Pallilo. Other must-see videos include Charlie Pallilo and Joel Blank (aka "one-take-Jake"). And we continue to get great written contributions from Barry Laminack, Joshua Jordan, Jermaine Every, Cody Stoots, Jerry Bo and, of course, SportsMap editor Fred Faour.
InnovationMap
Due to the collective efforts of many, Houston is experiencing a great wave of innovation. And now the city has a media outlet to tell the stories. Launched late last year, and backed by blue-chip sponsors, InnovationMap is off to a great start.
When we were planning the site, we were continually asked: who would be the editor? We found a good answer: Natalie Harms, whose fingerprints are all over the site. Last week Natalie was honored by AAF Houston, given the "Rising Star" award.
SB Nation Radio
In this business where we provide sports shows and updates for other stations across the country, we have faced a very competitive landscape the past four years. Finally, in January one of our competitors, NBC Sports Radio, withdrew from the market — enabling new growth and increasing our reach. Our SB Nation Radio Network is now heard on 600 radio stations across the country.
The Team
This has been an exciting season of growth for our people also.In the past quarter, we promoted Josh Jordan to assistant editor of SportsMap; Tyler Scott became assistant programming director. And, most notably, we tapped AJ Hoffman to become program director for 97.5 FM.
Most everyone knows Fred and AJ as leading show hosts, but they are proving to be far more. As Editor of SportsMap for the past 18 months, Fred has been a catalyst for our growth and success online. With AJ, we are tapping into his natural programming instincts and leadership. I have enjoyed watching their talents extend beyond the show and into management.
Let's give sage Ken Hoffman the last word. Some may recall that Ken was with us for a short while in the early 1560-The-Game days. Two years ago he returned to write for CultureMap -- so he has some perspective, having seen both our youth and maturity. The other day he wandered into my office. Looking at Gow Media, it appears Ken had done a double-take. He declared: "I have something to tell you. You have the best group of people and talent now. You really do. This is different than before. You are a real grown-up company now."
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They’ll be watching in Canada, not just because of Shai Gilgeous-Alexander, though the NBA’s scoring champion and MVP favorite who plays for Oklahoma City surely helps lure in fans who are north of the border.
They’ll be watching from Serbia and Greece, the homelands of Denver star Nikola Jokic and Milwaukee star Giannis Antetokounmpo. Alperen Sengun will have them watching Houston games in the middle of the night in Turkey, too. Slovenian fans will be watching Luka Doncic and the Lakers play their playoff opener at 2:30 a.m. Sunday, 5:30 p.m. Saturday in Los Angeles. Fans in Cameroon will be tuned in to see Pascal Siakam and the Indiana Pacers. Defending champion Boston features, among others, Kristaps Porzingis of Latvia and Al Horford of the Dominican Republic.
Once again, the NBA playoffs are setting up to be a showcase for international stars.
In a season where the five statistical champions were from five different countries, an NBA first — Gilgeous-Alexander is Canadian, rebounding champion Domantas Sabonis of Sacramento is from Lithuania, blocked shots champion Victor Wembanyama of San Antonio is from France, steals champion Dyson Daniels of Atlanta is from Australia, and assists champion Trae Young of the Hawks is from the U.S. — the postseason will have plenty of international feel as well. Gilgeous-Alexander is in, while Sabonis and Daniels (along with Young, obviously) could join him if their teams get through the play-in tournament.
“We have a tremendous number of international players in this league,” NBA Commissioner Adam Silver said earlier this season. “It’s roughly 30% of our players representing, at least on opening day, 43 different countries, so there’s much more of a global sense around our teams.”
By the end of the season, it wound up being 44 different countries — at least in terms of countries where players who scored in the NBA this season were born. For the first time in NBA history, players from one country other than the U.S. combined to score more than 15,000 points; Canadian players scored 15,588 this season, led by Gilgeous-Alexander, the first scoring champion from that country.
Gilgeous-Alexander is favored to be MVP this season. It'll be either him or Jokic, which means it'll be a seventh consecutive year with an international MVP for the NBA. Antetokounmpo won twice, then Jokic won three of the next four, with Cameroon-born Joel Embiid of the Philadelphia 76ers winning two seasons ago.
“Shai is in the category of you do not stop him,” Toronto coach Darko Rajakovic said after a game between the Raptors and Thunder this season.
In other words, he's like a lot of other international guys now. Nobody truly stops Jokic, Antetokounmpo and Doncic either.
And this season brought another international first: Doncic finished atop the NBA's most popular jersey list, meaning NBAStore.com sold more of his jerseys than they did anyone else's. Sure, that was bolstered by Doncic changing jerseys midseason when he was traded by Dallas to the Los Angeles Lakers, but it still is significant.
The Slovenian star is the first international player to finish atop the most popular jerseys list — and the first player other than Stephen Curry or LeBron James to hold that spot in more than a decade, since soon-to-be-enshrined Basketball Hall of Famer Carmelo Anthony did it when he was with New York in 2012-13.
“We’re so small, we have 2 million people. But really, our sport is amazing,” fellow Slovene Ajsa Sivka said when she was drafted by the WNBA's Chicago Sky on Monday night and asked about Doncic and other top Slovenian athletes. “No matter what sport, we have at least someone that’s great in it. I’m just really proud to be Slovenian.”
All this comes at a time where the NBA is more serious than perhaps ever before about growing its international footprint. Last month, FIBA — the sport's international governing body — and the NBA announced a plan to partner on a new European basketball league that has been taking shape for many years. The initial target calls for a 16-team league and it potentially could involve many of the biggest franchise names in Europe, such as Real Madrid, Paris Saint-Germain and Manchester City.
It was a season where four players topped 2,000 points in the NBA and three of them were international with Gilgeous-Alexander, Jokic and Antetokounmpo. Globally, time spent watching NBA League Pass was up 6% over last season. More people watched NBA games in France this season than ever before, even with Wembanyama missing the final two months. NBA-related social media views in Canada this season set records, and league metrics show more fans than ever were watching in the Asia-Pacific region — already a basketball hotbed — as well.
FIBA secretary general Andreas Zagklis said the numbers — which are clearly being fueled by the continued international growth — suggest the game is very strong right now.
“Looking around the world, and of course here in North America," Zagklis said, "the NBA is most popular and more commercially successful than ever.”