Doing a Double Take

David Gow's message: From humble beginnings, our company has grown up

David Gow
Apr 1, 2019, 11:06 am
Gow Media

Last week the son of a good friend came up to our office. It had been a couple of years since I had seen him, so I still envisioned that he would be an 18-year-old high-school kid. But when he walked in the room, I did a double-take, as he was now a mature young man. The kid had grown up, and he was standing before me ready to talk business.

In some ways, the story illustrates Gow Media. Sometimes I come across people who will ask me: "How is 1560-The-Game doing?" We are not that young kid anymore. We have matured from a sports radio venture to a multi-platform media company. And we too stand before you ready to talk business.

Here's my update, with the following highlights:

  • ESPN 97.5 FM: Dominant sports ratings.
  • CultureMap: A large wave of growth.
  • SportsMap: New content and record traffic.
  • SB Nation Radio: Elimination of a competitor.
  • The Team: New faces in leadership roles.

ESPN 97.5

A year ago, we secured the No. 1 sports ratings position. This past quarter, we dominated. In the latest Nielsen book, we have the top four sports shows in the city, and five of the top six. The top four: (No. 1) John and Lance; (No. 2) The Blitz; (No. 3) The Usual Suspects; and (No. 4) The Charlie Pallilo Show. In morning and afternoon drive times, our ratings share was higher than our two competitors combined. And more good news: this quarter the Houston Press announced "The Best Radio Station" in Houston. The winner: ESPN 97.5FM.

CultureMap

Last week, more than 1,000 people in Houston turned out for our Tastemakers event, which sold out for the second year in a row. It is an amazing sight to see hundreds of folks line up early at the door. The turnout embodied the growth of Culturemap.com, where online traffic is soaring. Our Houston editorial team of Steven Devadanam, Eric Sandler, Ken Hoffman and others is on a roll. For that matter, the same is true of our teams statewide. We are experiencing double-digit growth year-over-year, yielding a very large and loyal following.

SportsMap

Our deep pool of sports experts has led to record traffic levels. One fun feature: we get to try new combinations such as videos featuring Raheel with AJ and Granato; Lance paired with AJ; Faour and Pallilo. Other must-see videos include Charlie Pallilo and Joel Blank (aka "one-take-Jake"). And we continue to get great written contributions from Barry Laminack, Joshua Jordan, Jermaine Every, Cody Stoots, Jerry Bo and, of course, SportsMap editor Fred Faour.

InnovationMap

Due to the collective efforts of many, Houston is experiencing a great wave of innovation. And now the city has a media outlet to tell the stories. Launched late last year, and backed by blue-chip sponsors, InnovationMap is off to a great start.

When we were planning the site, we were continually asked: who would be the editor? We found a good answer: Natalie Harms, whose fingerprints are all over the site. Last week Natalie was honored by AAF Houston, given the "Rising Star" award.

SB Nation Radio

In this business where we provide sports shows and updates for other stations across the country, we have faced a very competitive landscape the past four years. Finally, in January one of our competitors, NBC Sports Radio, withdrew from the market — enabling new growth and increasing our reach. Our SB Nation Radio Network is now heard on 600 radio stations across the country.

The Team

This has been an exciting season of growth for our people also.In the past quarter, we promoted Josh Jordan to assistant editor of SportsMap; Tyler Scott became assistant programming director. And, most notably, we tapped AJ Hoffman to become program director for 97.5 FM.

Most everyone knows Fred and AJ as leading show hosts, but they are proving to be far more. As Editor of SportsMap for the past 18 months, Fred has been a catalyst for our growth and success online. With AJ, we are tapping into his natural programming instincts and leadership. I have enjoyed watching their talents extend beyond the show and into management.

Let's give sage Ken Hoffman the last word. Some may recall that Ken was with us for a short while in the early 1560-The-Game days. Two years ago he returned to write for CultureMap -- so he has some perspective, having seen both our youth and maturity. The other day he wandered into my office. Looking at Gow Media, it appears Ken had done a double-take. He declared: "I have something to tell you. You have the best group of people and talent now. You really do. This is different than before. You are a real grown-up company now."

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FALCON POINTS

Is another Houston star about to be shown the door?

Correa could be on his way out. Composite image by Jack Brame.

It has not been the best of times to be a star athlete in Houston. In the last year, Jadeveon Clowney and DeAndre Hopkins were solid off for a warm bucket of spit. George Springer won't be back. James Harden and Russell Westbrook rumors are rampant. J.J. Watt might be moving on as well.

Now, reports are the Astros are listening to offers for Carlos Correa.

Predictably, Astros fans are livid. And if it's true, they should be concerned about the bigger picture.

Trading Correa makes sense - if you have no plans on keeping him after next season, as was clearly the case with Springer. If the Astros can get a haul and replenish the farm system, it would be the right move, especially considering Correa's injury history.

But in the long run, it does not bode well for the direction of the team. All recent indications are that the Astros are going cheap.

They would still be a competitive team without Correa, but it would be yet another indication their World Series window has closed. Alex Bregman could slide over to shortstop, but who would play third? And they only have one starting outfielder on the roster as it is. Putting together a competitive lineup around Bregman, Jose Altuve, Kyle Tucker, Yuli Gurriel and Yordan Alvarez would still be possible, but if the Astros aren't going to spend money, that could be problematic.

The writing was probably on the wall when the team hired James Click as GM from the notoriously frugal Tampa Bay organization. The good news is the Rays have been successful. But this is a new direction for a team that was not afraid to spend big money to make runs at the World Series.

If they lose Correa, they lose a team leader, one of the few players who embraced the villain role in the wake of the cheating controversy and was not afraid to speak out. But he has never lived up to his MVP potential, has battled injuries and will command big dollars on the open market. He is still young enough to become that kind of player, and someone will gamble big money that he will.

Sadly, if this rumor is true, it won't be the Astros.

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