Doing a Double Take

David Gow's message: From humble beginnings, our company has grown up

Gow Media

Last week the son of a good friend came up to our office. It had been a couple of years since I had seen him, so I still envisioned that he would be an 18-year-old high-school kid. But when he walked in the room, I did a double-take, as he was now a mature young man. The kid had grown up, and he was standing before me ready to talk business.

In some ways, the story illustrates Gow Media. Sometimes I come across people who will ask me: "How is 1560-The-Game doing?" We are not that young kid anymore. We have matured from a sports radio venture to a multi-platform media company. And we too stand before you ready to talk business.

Here's my update, with the following highlights:

  • ESPN 97.5 FM: Dominant sports ratings.
  • CultureMap: A large wave of growth.
  • SportsMap: New content and record traffic.
  • SB Nation Radio: Elimination of a competitor.
  • The Team: New faces in leadership roles.

ESPN 97.5

A year ago, we secured the No. 1 sports ratings position. This past quarter, we dominated. In the latest Nielsen book, we have the top four sports shows in the city, and five of the top six. The top four: (No. 1) John and Lance; (No. 2) The Blitz; (No. 3) The Usual Suspects; and (No. 4) The Charlie Pallilo Show. In morning and afternoon drive times, our ratings share was higher than our two competitors combined. And more good news: this quarter the Houston Press announced "The Best Radio Station" in Houston. The winner: ESPN 97.5FM.

CultureMap

Last week, more than 1,000 people in Houston turned out for our Tastemakers event, which sold out for the second year in a row. It is an amazing sight to see hundreds of folks line up early at the door. The turnout embodied the growth of Culturemap.com, where online traffic is soaring. Our Houston editorial team of Steven Devadanam, Eric Sandler, Ken Hoffman and others is on a roll. For that matter, the same is true of our teams statewide. We are experiencing double-digit growth year-over-year, yielding a very large and loyal following.

SportsMap

Our deep pool of sports experts has led to record traffic levels. One fun feature: we get to try new combinations such as videos featuring Raheel with AJ and Granato; Lance paired with AJ; Faour and Pallilo. Other must-see videos include Charlie Pallilo and Joel Blank (aka "one-take-Jake"). And we continue to get great written contributions from Barry Laminack, Joshua Jordan, Jermaine Every, Cody Stoots, Jerry Bo and, of course, SportsMap editor Fred Faour.

InnovationMap

Due to the collective efforts of many, Houston is experiencing a great wave of innovation. And now the city has a media outlet to tell the stories. Launched late last year, and backed by blue-chip sponsors, InnovationMap is off to a great start.

When we were planning the site, we were continually asked: who would be the editor? We found a good answer: Natalie Harms, whose fingerprints are all over the site. Last week Natalie was honored by AAF Houston, given the "Rising Star" award.

SB Nation Radio

In this business where we provide sports shows and updates for other stations across the country, we have faced a very competitive landscape the past four years. Finally, in January one of our competitors, NBC Sports Radio, withdrew from the market — enabling new growth and increasing our reach. Our SB Nation Radio Network is now heard on 600 radio stations across the country.

The Team

This has been an exciting season of growth for our people also.In the past quarter, we promoted Josh Jordan to assistant editor of SportsMap; Tyler Scott became assistant programming director. And, most notably, we tapped AJ Hoffman to become program director for 97.5 FM.

Most everyone knows Fred and AJ as leading show hosts, but they are proving to be far more. As Editor of SportsMap for the past 18 months, Fred has been a catalyst for our growth and success online. With AJ, we are tapping into his natural programming instincts and leadership. I have enjoyed watching their talents extend beyond the show and into management.

Let's give sage Ken Hoffman the last word. Some may recall that Ken was with us for a short while in the early 1560-The-Game days. Two years ago he returned to write for CultureMap -- so he has some perspective, having seen both our youth and maturity. The other day he wandered into my office. Looking at Gow Media, it appears Ken had done a double-take. He declared: "I have something to tell you. You have the best group of people and talent now. You really do. This is different than before. You are a real grown-up company now."

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ESPN Houston 97.5 FM
Let him cook! Photo by Tim Warner/Getty Images

The Houston Rockets are in the midst of a rebuild. Jalen Green and Kevin Porter Jr are studs. KPJ just signed a four-year extension with the team. Other guys like Jabari Smith Jr, Kenyon Martin Jr, Alperen Sengun, Josh Christopher, Tari Eason, and Jae'Sean Tate are really good pieces to surround Green and KPJ with. The only issue with this group: they're REALLY young! Tate is the elder statesman at 27 of the young nucleus. Most are barely old enough to buy a drink. Some still aren't old enough! They're a bunch of green bananas waiting to turn yellow to slightly brown and be ripe enough for consumption.

We need to give it time. Just like bananas, they take time to ripen. Coach Stephen Silas is known for developing young players. His most prized student is the star player for that team in South Oklahoma up 45. Number 77 for that team credited Silas with helping him realize his All-Pro potential while Silas was a part of the coaching staff there. To a man, all his former players credit him with being a positive influence on their careers. So why are fans in a rush to get rid of him?

When you look at the Rockets' record over the last few years, it's gross. Sure, they've been a lottery team the last couple of seasons, but that was by design. As part of the Chris Paul and Russell Westbrook trades, they gave away pick swap rights. Had they not been that bad, they wouldn't have been able to draft Green or Smith Jr. Those two guys are building blocks for the future, along with KPJ. Giving those picks away would've put this team further down the totem pole of developing themselves into a contender. Losing pays off when you can hit on high lottery picks.

If you give a chef dirt, bread, ham, molded cheese, and spoiled mayo, can you expect anything else but a nasty ham sandwich? How about if the chef was given a steak that is almost rotten, potatoes with root growth, and spoiled butter? Could you expect a better meal than the sandwich? Yes! However, that meal may still cause a stomachache. Now, give said chef a full complement of gourmet groceries and guess what you'll get?

This is why I say let Silas cook. He's the perfect coach for this group of kids. He can teach them all the fundamentals of the game at this level and help them grow into their full potential. If there's a change to be made on the sidelines, move Silas into a front office role, but DO NOT get rid of him! Guys like him are too valuable. Why do you think Mark Cuban hated losing him, but knew he couldn't retain him because he had a head coach already? Cuban knew what he had in Silas and what Silas did for Luka Doncic. He can do something similar for the Rockets if given the time to work his magic.

Should Tilman Fertita find the need to move on, I'd look for a more experienced coach who can guide them from bottom of the playoff ladder into top four in the West and real contenders. For now, Silas is the head chef. Continue giving him the groceries he needs, and he'll continue giving these kids the lessons they need to develop. Changing the coach now could stunt their growth. Let him cook!

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