Doing a Double Take
David Gow's message: From humble beginnings, our company has grown up
Apr 1, 2019, 12:06 pm
Gow Media
Last week the son of a good friend came up to our office. It had been a couple of years since I had seen him, so I still envisioned that he would be an 18-year-old high-school kid. But when he walked in the room, I did a double-take, as he was now a mature young man. The kid had grown up, and he was standing before me ready to talk business.
In some ways, the story illustrates Gow Media. Sometimes I come across people who will ask me: "How is 1560-The-Game doing?" We are not that young kid anymore. We have matured from a sports radio venture to a multi-platform media company. And we too stand before you ready to talk business.
Here's my update, with the following highlights:
- ESPN 97.5 FM: Dominant sports ratings.
- CultureMap: A large wave of growth.
- SportsMap: New content and record traffic.
- SB Nation Radio: Elimination of a competitor.
- The Team: New faces in leadership roles.
ESPN 97.5
A year ago, we secured the No. 1 sports ratings position. This past quarter, we dominated. In the latest Nielsen book, we have the top four sports shows in the city, and five of the top six. The top four: (No. 1) John and Lance; (No. 2) The Blitz; (No. 3) The Usual Suspects; and (No. 4) The Charlie Pallilo Show. In morning and afternoon drive times, our ratings share was higher than our two competitors combined. And more good news: this quarter the Houston Press announced "The Best Radio Station" in Houston. The winner: ESPN 97.5FM.
CultureMap
Last week, more than 1,000 people in Houston turned out for our Tastemakers event, which sold out for the second year in a row. It is an amazing sight to see hundreds of folks line up early at the door. The turnout embodied the growth of Culturemap.com, where online traffic is soaring. Our Houston editorial team of Steven Devadanam, Eric Sandler, Ken Hoffman and others is on a roll. For that matter, the same is true of our teams statewide. We are experiencing double-digit growth year-over-year, yielding a very large and loyal following.
SportsMap
Our deep pool of sports experts has led to record traffic levels. One fun feature: we get to try new combinations such as videos featuring Raheel with AJ and Granato; Lance paired with AJ; Faour and Pallilo. Other must-see videos include Charlie Pallilo and Joel Blank (aka "one-take-Jake"). And we continue to get great written contributions from Barry Laminack, Joshua Jordan, Jermaine Every, Cody Stoots, Jerry Bo and, of course, SportsMap editor Fred Faour.
InnovationMap
Due to the collective efforts of many, Houston is experiencing a great wave of innovation. And now the city has a media outlet to tell the stories. Launched late last year, and backed by blue-chip sponsors, InnovationMap is off to a great start.
When we were planning the site, we were continually asked: who would be the editor? We found a good answer: Natalie Harms, whose fingerprints are all over the site. Last week Natalie was honored by AAF Houston, given the "Rising Star" award.
SB Nation Radio
In this business where we provide sports shows and updates for other stations across the country, we have faced a very competitive landscape the past four years. Finally, in January one of our competitors, NBC Sports Radio, withdrew from the market — enabling new growth and increasing our reach. Our SB Nation Radio Network is now heard on 600 radio stations across the country.
The Team
This has been an exciting season of growth for our people also.In the past quarter, we promoted Josh Jordan to assistant editor of SportsMap; Tyler Scott became assistant programming director. And, most notably, we tapped AJ Hoffman to become program director for 97.5 FM.
Most everyone knows Fred and AJ as leading show hosts, but they are proving to be far more. As Editor of SportsMap for the past 18 months, Fred has been a catalyst for our growth and success online. With AJ, we are tapping into his natural programming instincts and leadership. I have enjoyed watching their talents extend beyond the show and into management.
Let's give sage Ken Hoffman the last word. Some may recall that Ken was with us for a short while in the early 1560-The-Game days. Two years ago he returned to write for CultureMap -- so he has some perspective, having seen both our youth and maturity. The other day he wandered into my office. Looking at Gow Media, it appears Ken had done a double-take. He declared: "I have something to tell you. You have the best group of people and talent now. You really do. This is different than before. You are a real grown-up company now."
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In Houston, the winning standard has been set so high that anything short of World Series contention now feels like failure. And yet, the 2025 Astros find themselves at an unfamiliar crossroads—caught between the fading brilliance of past stars and the uncertain promise of what comes next.
Jose Altuve is at the center of this issue. His early struggles (-0.5 WAR) may indicate more than just a temporary slump. And when he swung at the first pitch after Lance McCullers had just endured a grueling 33-pitch inning on Sunday, it raised a bigger question: who has the influence to talk to Altuve?
The Astros’ culture has long been praised for its accountability, but who inside the clubhouse has the standing to challenge or counsel Altuve or other vets when needed? With so many veteran voices gone, there’s a growing sense that no one does—and that’s a problem. That’s why the idea of bringing back Michael Brantley—not as a player, but as a respected voice—could make some sense. Brantley was always viewed as a quiet leader, and his presence could restore some of the guidance this roster desperately needs.
Batter up?
While the Astros have built a reputation for reviving pitchers' careers, their track record with hitters is far less impressive. There are few, if any, examples of a bat joining Houston and unlocking a new level. That failure in development becomes especially stark when considering how much they’re currently leaning on homegrown youth.
Which brings us to Zach Dezenzo. The 24-year-old rookie is showing he belongs—his .737 OPS makes him one of the more productive bats in a lineup that desperately needs stability while Yordan Alvarez nurses an injury. While Victor Caratini provides the Astros with the ability to switch hit, he's hitting just .217. Dezenzo should be starting every day in left, with Yordan out. Jose Altuve, who has already played too many innings this year, should be shifted to DH duties to ease his physical burden. The Astros should go with Cam Smith in right and keep Jake Meyers in center to round out the outfield.
GM Dana Brown has made clear that he views Dezenzo as a first baseman or left fielder for the future. So why not get him in the lineup while Yordan's out and see what he can do with consistent playing time?
Of course, losing Yordan Alvarez is always going to hurt. But the numbers tell a surprising story. Yordan currently holds a -0.4 WAR, right there alongside Altuve and Christian Walker as the only Astros with negative marks. On paper, the team hasn’t lost much production. But let’s not kid ourselves—Yordan’s mere presence alters how opponents pitch to this team. The lineup without him lacks fear factor, and the margins get razor-thin.
Speaking of margins, one move that may haunt this front office is the decision to sign Christian Walker. The veteran first baseman is hitting just .205 with a .617 OPS—far below the level expected from a player earning $20 million annually through 2027. Compare that to Jon Singleton, who posted better numbers in 2024 and currently boasts an .880 OPS in Triple-A with the Mets organization. Walker's defense is strong, but it's hard to argue that justifies the price tag. Singleton might not be a Gold Glover, or anything close, but he came much cheaper and was quietly more productive with the bat.
No regrets?
There’s also a broader question looming: if fans had known that Altuve’s massive contract extension would potentially cost the team the ability to re-sign current MVP candidates Kyle Tucker and Alex Bregman, would they still have supported the deal? Hindsight is cruel, but with Altuve’s decline and Tucker and Bregman thriving, it’s a fair debate. Houston might have paid for the past instead of securing its future.
Big deals on the horizon?
All eyes now turn to owner Jim Crane. This winter, Houston's payroll will have considerable room to maneuver. But will Crane commit to restocking the lineup with All-Star-caliber bats, or will his reluctance to offer long-term deals keep the Astros stuck in a holding pattern? It’s one thing to let players walk. It’s another to fail to replace them.
The Astros still have the bones of a contender, but the road back to dominance is getting steeper. The team can’t simply rely on what used to work. It’s time for difficult conversations, bold lineup changes, and a rethinking of how this organization develops—and retains—offensive talent.
We have so much more to get to. Don't miss the video below as we examine the topics above and much, much more!
The MLB season is finally upon us! Join Brandon Strange, Josh Jordan, and Charlie Pallilo for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday!
*ChatGPT assisted.
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