ROOT FOR THE HOME TECH
Astros executive addresses innovations in sports
Jun 18, 2019, 4:01 pm
Courtesy photo
This article originally appeared on InnovationMap and was written by Natalie Harms.
Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.
"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."
Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.
The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.
"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.
The approach to technology in sports is changing as younger players enter the scene.
"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."
From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.
The evolution of pitching technology
One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.
"Brent has the ability to take technology and blend it with the craft," Brand says.
The players as industrial machines
One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.
"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."
From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.
Wearables and sleep technology
Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.
"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.
But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.
Esports
Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.
Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.
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It doesn’t quite equate to scaling Mount Everest, but from their shockingly inept 7-19 start to this season and being twelve games under .500 most recently at 12-24, the Astros reaching the break-even mark one game short of the exact midpoint of the regular season schedule is a fine accomplishment. Since 12-24 they have gone 28-16. Of course, that becomes a hollow accomplishment if it's not built upon in the direction the Astros expected to be from the jump.
Less than a week and a half ago, the Seattle Mariners held a 10 game lead over the Astros in the American League West. The gap is now four and a half games. On July 4, 1979 the Astros beat the Cincinnati Reds to build their National League West lead to ten and a half games. The Astros were on pace to win 101 games, the Reds were at .500. Unimpressed Reds’ pitcher Tom Seaver predicted the Astros would “fall like a lead balloon.” He was right. The rest of the way the Astros went 37-42 and the Reds roared from behind to snatch the division by a game and a half. The Astros would have to wait until the following year to make their first ever postseason appearance. Now here they are very reasonably positioned to make a run at an eighth consecutive postseason appearance.
The same night the Astros went to sleep ten games back of the Mariners, they sat seven and a half games out of the third AL Wild Card spot. That gap is now three games. Given how far the Astros are behind the Yankees, Orioles, and Guardians, it's unlikely that the Astros wind up with one of the two best records in the AL and secure a bye past the best-of-three Wild Card round. As such, whether it's winning the West or nabbing any of the three Wild Cards, the point is to make the tournament and take their shot. Remember, last season both the World Series winning Texas Rangers and runners-up Arizona Diamondbacks were Wild Cards. The Diamondbacks squeaked into the postseason with an 84-78 record.
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This weekend, the Astros are in New York for three games against the Mets. Like the Astros the Mets have overcome a lousy start to sit smack-dab at .500 (39-39). Since their bottom of 24-35 the Mets are 15-4. While the Astros have the good fortune of the AL West being the worst division in the Majors, this season and being just four and a half games off the lead, the Mets National League East location means it's pretty much Wild Card or nothing with them 13 games behind the high-flying Phillies.
There will be no Justin Verlander pitching for either team. It's moving toward done deal status that neither the Astros nor Mets will be on the hook for the 17 and a half million dollars each would owe him if Verlander's 2025 35 million dollar option became guaranteed by him reaching 140 innings pitched this season. At just 57 innings banked as the first half wraps up, he's 83 innings short. Verlander's sore neck seems likely to keep him in moth balls until at least the All-Star break. With perfect health from day one after the break, the absolute maximum number of starts Verlander could get is 14.
Other collateral damage with Verlander's repeated physical breakdowns in his 40s: his chance at getting to 300 career wins is fading. Only 24 pitchers in Major League history have reached 300. There will likely never be a 25th member of the club. With just three victories in 2024 Verlander is presently stalled at 260. Squeezing out 40 more seems a Herculean task. The next pitcher on the winningest active list is Max Scherzer with 215, he's followed by Clayton Kershaw with 210. It then drops off a cliff to Gerrit Cole with only 145. Zero chance at 300 for any of them. “J.V.” finished his 20s with 124 wins. Larry Dierker booked all but two of his 139 career wins before turning 30. Roy Oswalt put up 111 wins pre-30. The current win leader yet to turn 30 is German Marquez with a mere 65 victories.
Astros winning despite Kyle Tucker's absence
Before fouling the ball off his shin June 3 that (eventually) put him on the injured list, Kyle Tucker was the Astros' best everyday player this season. In fact, no one else was even close. In the 19 (and counting) games Tucker has missed, the Astros are 13-6. While “Tuck” need not familiarize himself with Wally Pipp, this is the latest example that one player, no matter how great, can only lift a baseball team so far. It probably isn't making Jim Crane think that eight years 240 million or the like is the way to go in a contract extension for Tucker. Crane's dream Astros' outfield in 2026 could have Jacob Melton in center flanked by Luis Baez on one side and Joey Loperfido on the other, with Yordan Alvarez in left of course when not DHing. Melton and Baez may be the Astros' top two minor league prospects. They'll be 25 and 22 years old opening day 2026. Add Loperfido with them and the Astros could pay their whole outfield under two and a half million dollars for the season.
*Catch our weekly Stone Cold ‘Stros podcast. Brandon Strange, Josh Jordan, and I discuss varied Astros topics. The first post for the week generally goes up Monday afternoon (second part released Tuesday) via The SportsMap HOU YouTube channel or listen to episodes in their entirety at Apple, Spotify or wherever you get your podcasts.