WATT TO DO WITH J.J.

Here's the definitive path to navigate J.J. Watt's future

J.J. Watt
Photo by Christian Petersen/Getty Images. Composite image by Brandon Strange.

The Houston Texans are a distant 50-1 longshot to win the Super Bowl this season with beloved, though aging and often-injured, superstar J.J. Watt holding a $17.5 million contract for 2021.

What to do after the season – or maybe before? A rational general manager would think, J.J. Watt is a Houston treasure. He is the most popular, most accomplished player ever to strap on a Texans helmet. While he spends more time on the injured list than the playing field in recent years, he is adored by fans in Houston. And when he does play, he is still effective. He still gets double and triple-teamed by opposing linemen.

The simple fact is, if general manger and head coach Bill O'Brien dares to trade or release Watt, wow, you think fans dislike O'Brien now? The entire stadium would become that guy who cursed O'Brien in the tunnel last year. Fans would boo O'Brien out of NRG Stadium during the national anthem. It would be a bad look for the Texans.

If you think that fans shook their heads when O'Brien made the Texans a laughingstock by trading DeAndre Hopkins, maybe the best receiver in the prime of his career, for a broken-down and overpaid running back and second-round draft pick … wow, wait for the blowback if O'Brien tries to unload J.J. Watt.

A rational general manager with a feel for the city would just swallow Watt's contract for 2021, which actually isn't that unreasonable given the current NFL pay scale. It's the final year of a 6-year, $100 million contract Watt signed in 2014. Looking back, Watt's been a bargain and worthy asset for the team. If Watt wants to continue playing, the Texans would be nuts not to re-sign him.

A cut-throat general manager who's won Super Bowls could release Watt, explain the reasons, take the p.r. hit, and get on with football. It's been done before. The 49'ers traded Joe Montana for a first-round pick, the Colts released Peyton Manning, Tom Brady left the Patriots as a free agent, and life went on.

But we're dealing with none of the above. O'Brien is not exactly a fan favorite here. His grouchy – and that's putting it mildly – demeanor and sour relationship with the media and fans will give him no free pass on dealing Watt away. Certainly not after the fans' furor after the Hopkins debacle. Fan support for the Texans would implode if O'Brien traded Watt for a bag of kicking tees, or unceremoniously released the greatest player in team history and an icon in Houston.

I've never seen one player hold all the cards against team management like Watt does. Sure he's on the downside of a Hall of Fame career, but $17.5 million isn't what it used to be. That may be below market value for a part-time superstar. Watt is still an effective pass rusher when he's healthy. He still gets double and triple-teamed by opposing linemen. He's also a leader in the locker room.

J.J. Watt is a Houston treasure, big man on campus, beloved by everybody. If he walked away today, his legacy is assured. He isn't on the Mount Rushmore of Houston athletes. He gets his own mountain. His accomplishments are etched in history: three time NFL Defensive Player of the Year, Walter Payton Man of the Year, Sports Illustrated Sportsperson of the Year, NFL All-Decade Team and on and on.

More important, he is a Houston hero. He represents the best of who we are. If he retires today, he will have played his entire career in Houston. The first time I met Watt, he was a rookie, standing outside a Little League field, shaking hands with fans, signing autographs, raising money for a family whose parents were killed in a car crash that left two children handicapped. The next time I saw him, he was backstage at the Cynthia Woods Mitchell Pavilion, getting ready to play conga drums while Jimmy Buffett sang Margaritaville.

Nobody knows Watt's politics. If he registered as an independent and ran for mayor of Houston, he wins. Governor, he wins. President, who knows?

He has endorsement deals with Subway sandwiches, Ford trucks, Gatorade, Verizon cell phones, Reebok shoes, American Family Insurance and NRG Energy. He reportedly makes $7 million in endorsements. That's quarterback money. No other defensive player comes close to Watt's endorsement value. And his commercials won't stop after he retires. Look at Brett Favre and Joe Namath. Watt could leave football now, before the risk of getting his body more seriously injured and his brain scrambled, and not miss a beat of popularity.

Watt earned his acting chops next to legendary thespian Scott McClelland in HEB commercials. He's appeared in the Bad Moms movie, and the New Girl sitcom. He's hosted the CMT Music Awards and Saturday Night Live. Now he's the star of Tag on Fox. He's made his mother Connie and brothers T.J. and Derek commercial successes. J.J. Watt has achieved the greatest honor in celebritydom – he's got an ice cream named for him in the frozen food aisle.

More important, Watt is a humanitarian, the heart and soul of Houston. When a shooter murdered children at Sandy Hook Elementary School, Watt invited some of the families onto the field before a Texans game to play catch and meet the team. When eight students and two teachers were killed in another senseless shooting at Santa Fe High School, Watt offered to pay for their funerals. When Hurricane Harvey flooded much of Houston, Watt raised $40 million to feed and rebuild the lives of victims. During one Halloween, Watt dressed up as Batman and visited kids at Texas Children's Hospital.

Yeah, Bill O'Brien, go ahead and trade or release J.J. Watt. See what happens.

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The Texans drafted in the first round FOUR times in the past two years. Composite image by Jack Brame.

The Houston Texans won last year’s NFL draft by taking quarterback and AP Offensive Rookie of the Year C.J. Stroud with the No. 2 pick before trading up to draft defensive end and AP Defensive Rookie of the Year Will Anderson Jr. third overall.

There will be a lot less excitement in Houston in this year’s draft as the Texans don’t have a first-round pick and won’t select until the 10th pick of the second round with the 42nd overall selection.

However, coach DeMeco Ryans has said that he considers the second and third rounds the “sweet spot” of the draft and is looking forward to adding more guys who can contribute to his team.

“We continue to add guys who fit the Texans’ culture,” Ryans said. “And that’s guys who are made of the right mindset, guys who have that relentless mindset, guys who are true competitors, guys who love football, guys who love pushing their teammates to be their best, guys who want to be the best at what they do. We add those type of players to our locker room, that’s how we follow up a great draft last year.”

The 42nd pick is one of nine selections the Texans have in this draft as they try to add pieces to help them take another step this year after going from worst to first in the AFC South last season.

Houston already boosted its offense this offseason with the blockbuster trade for star receiver Stefon Diggs and the deal that brought running back Joe Mixon to Houston. But Ryans said those moves won’t change the way they approach the draft.

“Just because we’ve added guys at a lot of different positions, that doesn’t stop us from evaluating every position and looking at every avenue to continue to upgrade our team and continue to get our team better,” he said. “So, for the draft process, our process will be exactly the same. Who can we add to our team that adds value to our locker room and adds value to us on the field?”

PICK ’EM

The Texans don’t have a first-round pick this season because of two trades. They shipped their own selection in the opening round at No. 27 to Arizona last year as part of the deal to trade up to nab Anderson. They also had the 23rd pick in the first round, which they received as part of the Deshaun Watson trade. They sent that pick to Minnesota last month for No. 42, a sixth-round pick this year and the Vikings’ second-round pick next year.

NEEDS

Last month the most glaring need for this team would be to add another receiver to join Nico Collins and Tank Dell. Acquiring Diggs changed that, but it still couldn’t hurt to add more talent at the position for the future.

A big need for this team is defensive tackle after both of their starters at the position from last season are no longer with the team. Sheldon Rankins signed with the Bengals this offseason and Maliek Collins was traded to San Francisco for a seventh-round draft pick.

The Texans signed former Titan Denico Autry, who had 11½ sacks last season, but could still use some depth at the position.

DON’T NEED

The Texans should be set for years at quarterback after drafting Stroud last season. Their offensive line is also solid with left tackle Laremy Tunsil and right tackle Tytus Howard leading the group.

WHEELING AND DEALING

Houston general manager Nick Caserio has shown a propensity for trading draft picks since being hired by the Texans in 2021. Of course, his biggest trade was the one that allowed them to vault up from the 12th pick to No. 3 to get Anderson, but it’s far from his only one.

Only three of the Texans’ picks in this draft were originally theirs, with the other six coming via trades. They got a sixth-round pick this year in the deal for Diggs and a seventh-round selection in the Mixon trade.

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