SPORTS TECH
Houston company launches to upgrade analytics for sports video footage
Sep 1, 2020, 2:58 pm
Parents, coaches, recruiters — they all use sports footage differently. Houston-based VarsityHype is using tech to help them do that better. Photo via varsityhype.com
Something about youth sports produces unforgettable memories, but to be able to share them requires a little help. That's where Houston-based VarsityHype comes in.
Fueled by the tagline "capture the moment," the robust and affordable software-as-a-service, cloud-based solution empowers all users to create, interact, communicate, share and analyze their sports video content that matters most in exciting and meaningful ways.
CEO and founder of VarsityHype, Jorge Ortiz, previously founded a video production company, VYPE Media. Through this work, he realized people could be doing so much more with this footage.
"Last year, we covered and filmed or photographed over 13,000 games and through that, this idea for VarsityHype was born," says CEO Jorge Ortiz. "When we delivered footage for a lot of these organizations, we found that most platforms out there are not specifically tailored to sports, and those that are, are extremely convoluted, hard to use and super expensive."
To combat those systemic and costly roadblocks to the delivery of video footage, the analytics platform was launched as a tool for coaches, athletes, families and organizations, whether they're a league, team, middle school, high school, private, or public school, to be able to create their own private ecosystem centered around video.
Now is the perfect time to be a startup in the youth sports market, which is valued at $15.5 billion in the United States. Not surprisingly, video technology is a huge and growing component of that market.
"I've been in the youth space, tech space, youth, and tech space and the media space for the last four years of my career," says Ortiz. "My first company that I started, GameDay Films, was a filming company that basically democratized youth and high school sports films across the state of Texas and Oklahoma. Now, with VarstiyHype, users can upload their videos into a fluid system that allows every single user to tailor their experience to what they need."
That's apropos, because somewhere, someplace, especially in Texas, there is always a must-see youth football play that will blow everyone's mind in real time. But if it's not documented on video, no one not there to see it firsthand will believe it.
"If I'm a parent, I'm only interested in the memorabilia component of this piece of software," says Ortiz. "So now mom and dad can go in and create highlights of little Johnny's best plays to share with grandma and grandpa and invite their whole family to participate."
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The Astros didn’t leave Seattle with a series win, but they may have gained something just as important: a reminder that resilience still runs deep in this group.
After a grueling extra-inning loss on Saturday, one that included the loss of Isaac Paredes to a hamstring injury, Houston regrouped on Sunday and hammered the Mariners 11-3. Christian Walker provided the turning point with a much-needed go-ahead home run in the sixth inning, while Taylor Trammell added a two-run double and a solo shot of his own. With Chas McCormick back from the injured list but still finding his footing, Trammell is quickly making his case as the best option in center field moving forward.
Manager Joe Espada continues to juggle a lineup that’s been in constant flux. Rookie Cam Smith, who had a clutch two-run double in Sunday’s win, has struggled as of late, going just 2-for his last 24. While his ability to get hits in clutch situations has been extremely valuable, the lack of a consistent spot in the batting order may be taking its toll. Giving Smith a stable home in the cleanup spot, even temporarily, might be a helpful reset.
Then again, the cleanup role hasn’t been kind to everyone.
Last night, Christian Walker, batting 4th, went 0-4, 2 K
- Walker for the season, batting 4th: .167 BA, .498 OPS
- Both are MLB worst (min. 75 AB batting 4th, 51st of 51)
- His 210 AB batting 4th are 6th most in MLB
- He's hitting .317 w/ .887 OPS when batting anywhere but 4th
— Adam Wexler (@AdamJWexler) July 19, 2025
Walker has been markedly less effective when hitting fourth this season, a trend that continues despite his strong Sunday performance. Sometimes, the data is clear: the four-hole might not be for him. He's literally been the worst cleanup option in baseball this season. Hit him fifth.
Behind the plate, Victor Caratini continues to impress, while Yainer Diaz is back in a cold stretch. Since the break, Diaz is just 1-for-14, raising questions about his timing and confidence as the summer grind deepens.
On the mound, the biggest developments are happening off the field. Cristian Javier and Spencer Arrighetti both completed three-inning rehab outings with Double-A Corpus Christi, while Luis Garcia threw two innings in a rehab start with Low-A Fayetteville. The trio’s return could mark a major turning point for the Astros, especially as Lance McCullers continues to struggle in his own comeback. McCullers lasted just 2 2/3 innings in Saturday’s loss, allowing four runs and showing little of the form that once made him one of the rotation’s anchors.
There’s been hesitancy to replace McCullers with someone like Arrighetti while he’s still building back arm strength, but the argument grows thinner each time McCullers falters. If healthy, even a three- or four-inning version of Javier or Arrighetti could give Houston more consistency at the back of the rotation.
Despite the weekend loss, the Astros still hold one of the best offenses in baseball, second in batting average, 12th in OPS, and 11th in slugging. The pitching staff remains stout, ranking sixth in ERA and second in WHIP. This team is far from unraveling.
With reinforcements on the way and a lineup that’s still capable of putting up crooked numbers, the Astros aren’t panicking. If anything, Sunday’s blowout win showed they’re ready to weather whatever’s next.
There's so much more to get to! Don't miss the video below as we examine the topics above and much, much more!
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