SPORTS TECH

Houston company launches to upgrade analytics for sports video footage

Houston company launches to upgrade analytics for sports video footage
Parents, coaches, recruiters — they all use sports footage differently. Houston-based VarsityHype is using tech to help them do that better. Photo via varsityhype.com

Something about youth sports produces unforgettable memories, but to be able to share them requires a little help. That's where Houston-based VarsityHype comes in.

Fueled by the tagline "capture the moment," the robust and affordable software-as-a-service, cloud-based solution empowers all users to create, interact, communicate, share and analyze their sports video content that matters most in exciting and meaningful ways.

CEO and founder of VarsityHype, Jorge Ortiz, previously founded a video production company, VYPE Media. Through this work, he realized people could be doing so much more with this footage.

"Last year, we covered and filmed or photographed over 13,000 games and through that, this idea for VarsityHype was born," says CEO Jorge Ortiz. "When we delivered footage for a lot of these organizations, we found that most platforms out there are not specifically tailored to sports, and those that are, are extremely convoluted, hard to use and super expensive."

To combat those systemic and costly roadblocks to the delivery of video footage, the analytics platform was launched as a tool for coaches, athletes, families and organizations, whether they're a league, team, middle school, high school, private, or public school, to be able to create their own private ecosystem centered around video.

Now is the perfect time to be a startup in the youth sports market, which is valued at $15.5 billion in the United States. Not surprisingly, video technology is a huge and growing component of that market.

"I've been in the youth space, tech space, youth, and tech space and the media space for the last four years of my career," says Ortiz. "My first company that I started, GameDay Films, was a filming company that basically democratized youth and high school sports films across the state of Texas and Oklahoma. Now, with VarstiyHype, users can upload their videos into a fluid system that allows every single user to tailor their experience to what they need."

That's apropos, because somewhere, someplace, especially in Texas, there is always a must-see youth football play that will blow everyone's mind in real time. But if it's not documented on video, no one not there to see it firsthand will believe it.

"If I'm a parent, I'm only interested in the memorabilia component of this piece of software," says Ortiz. "So now mom and dad can go in and create highlights of little Johnny's best plays to share with grandma and grandpa and invite their whole family to participate."

Continue on InnovationMap to learn more.

Most Popular

SportsMap Emails
Are Awesome

Listen Live

ESPN Houston 97.5 FM
The Rockets are firing on all cylinders. Photo by Jared C. Tilton/Getty Images.

Jalen Green and the Houston Rockets did it again, as they won their tenth straight game on Wednesday night. The Rockets are currently 1 game behind the Warriors with 10 games left in the season. So there's a real chance Houston could pass the Warriors and make the Play-In.

Jalen Green dropped 37 points in the win against OKC, and has been performing like a superstar ever since Alperen Sengun went down with an ankle injury.

Which begs the question, has Jalen Green already achieved superstardom, or should we expect him to show some regression before the season concludes?

Skip believes Green has already achieved “star” status, but superstardom appears right around the corner. He went as far to compare him to Anthony Edwards.

Plus, will the Rockets and Green be able to maintain this level of success when Sengun returns, whether it's this year or next?

Be sure to watch the video below as Skip Bayless, Keyshawn Johnson, and Rachel Nichols share their thoughts on the Rockets' budding superstar, Coach Ime Udoka, and much more!

SportsMap Emails
Are Awesome