SPORTS TECH

Houston company launches to upgrade analytics for sports video footage

Parents, coaches, recruiters — they all use sports footage differently. Houston-based VarsityHype is using tech to help them do that better. Photo via varsityhype.com

Something about youth sports produces unforgettable memories, but to be able to share them requires a little help. That's where Houston-based VarsityHype comes in.

Fueled by the tagline "capture the moment," the robust and affordable software-as-a-service, cloud-based solution empowers all users to create, interact, communicate, share and analyze their sports video content that matters most in exciting and meaningful ways.

CEO and founder of VarsityHype, Jorge Ortiz, previously founded a video production company, VYPE Media. Through this work, he realized people could be doing so much more with this footage.

"Last year, we covered and filmed or photographed over 13,000 games and through that, this idea for VarsityHype was born," says CEO Jorge Ortiz. "When we delivered footage for a lot of these organizations, we found that most platforms out there are not specifically tailored to sports, and those that are, are extremely convoluted, hard to use and super expensive."

To combat those systemic and costly roadblocks to the delivery of video footage, the analytics platform was launched as a tool for coaches, athletes, families and organizations, whether they're a league, team, middle school, high school, private, or public school, to be able to create their own private ecosystem centered around video.

Now is the perfect time to be a startup in the youth sports market, which is valued at $15.5 billion in the United States. Not surprisingly, video technology is a huge and growing component of that market.

"I've been in the youth space, tech space, youth, and tech space and the media space for the last four years of my career," says Ortiz. "My first company that I started, GameDay Films, was a filming company that basically democratized youth and high school sports films across the state of Texas and Oklahoma. Now, with VarstiyHype, users can upload their videos into a fluid system that allows every single user to tailor their experience to what they need."

That's apropos, because somewhere, someplace, especially in Texas, there is always a must-see youth football play that will blow everyone's mind in real time. But if it's not documented on video, no one not there to see it firsthand will believe it.

"If I'm a parent, I'm only interested in the memorabilia component of this piece of software," says Ortiz. "So now mom and dad can go in and create highlights of little Johnny's best plays to share with grandma and grandpa and invite their whole family to participate."

Continue on InnovationMap to learn more.

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A WEEKLY REVIEW OF CRENNEL'S COACHING

Now my job: Texans feast on Lions

Photo by Getty Images.

Thanksgiving is full of tradition. There's the typical family gathering, large meal, and of course, football. Sometimes, new traditions are added and old ones are retired. I think the Texans did both in their impressive 41-25 win over the Lions in Detroit. Old traditions were carried on (Lions losing on Thanksgiving), some were put to rest (Texans not being able to get turnovers), and new ones were started (multiple passing touchdowns by Deshaun Watson in six straight games).

The fact that this defense got three turnovers in the game was unbelievable! They got all three in the first quarter within the span of eight plays. JJ Watt's pick-six was insane. He went for a batted ball, ended up catching it, and ran it in. They forced Jonathan Williams to fumble on the Lions' very next play from scrimmage and recovered it. On the Lions' next possession, the Texans recovered yet another fumble after the challenge was reversed. Great call by the coaching staff to challenge and win. The defense looked good. Tyrell Adams stood out because he was in on those two fumbles, made 17 total tackles with 14 of them being solo tackles. They also brought pressure that seemed to make Matthew Stafford very inaccurate and resulted in four sacks. I give defensive coordinator Anthony Weaver credit for knowing he needs to blitz to get pressure, but the run defense has to improve.

The offense kept the tempo up in this game as well. The spread and hurry-up were used to keep the Lions already staggered defense off balance. Knowing the Lions were without a couple defensive backs, I thought it would be the perfect marriage of their defense and the Texans' offense. A buddy asked before the game about the line (Texans -3.5) and the over/under (52.5). I told him bet the Texans and the over because neither team can play defense and both have good quarterbacks. Offensive coordinator Tim Kelly put together another good game plan and Watson executed it flawlessly. One route combo I saw later on in the game I particularly enjoyed. Two receivers were tight to the left side. Cooks ran a hook/curl and settled in the middle of the zone while Fuller ran a vertical route. Duke Johnson ran a swing route to that same side. It left Cooks wide open as the attention went to Johnson in the flat, Fuller deep, and the action to the other play side. Route combos are important because it gives the quarterback different reads as he goes through his progressions and lets him pick apart the defense based on what he sees. Combine that with Watson's play and the way Kelly has changed his play calling now that he's liberated from he who shall not be named, we're seeing a beautiful thing.

As good as things were, there's still room for improvement. The defense gives up way too many easy yards, both run and pass. They can't get pressure bringing only four and will often give up big plays if the blitz is picked up. Plus the run defense is still an issue as evidenced by the Lions' first possession of the second half. The Lions ran the ball 10 plays straight for a total of 58 yards on that drive. Utterly ridiculous! Watson was good (17/25 318 yards and four touchdowns), but he missed two more touchdowns with passes slightly off, and continues to hold onto the ball too long at times. The difference between these two issues I've presented here is the fact that Watson has so played well, his "issues" are minor and very correctable, while the defense is terrible and there's no easy fix in sight. But let Romeo Crennel and Anthony Weaver tell it, they're getting the most out of these guys and they're playing disciplined.

The thought that this team may actually creep into the playoff picture may take shape better after next week if they can beat the Colts. I doubt it, but it is getting interesting. Let's see what else happens around them because they need help getting there.

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