SPORTS TECH

Houston company launches to upgrade analytics for sports video footage

Parents, coaches, recruiters — they all use sports footage differently. Houston-based VarsityHype is using tech to help them do that better. Photo via varsityhype.com

Something about youth sports produces unforgettable memories, but to be able to share them requires a little help. That's where Houston-based VarsityHype comes in.

Fueled by the tagline "capture the moment," the robust and affordable software-as-a-service, cloud-based solution empowers all users to create, interact, communicate, share and analyze their sports video content that matters most in exciting and meaningful ways.

CEO and founder of VarsityHype, Jorge Ortiz, previously founded a video production company, VYPE Media. Through this work, he realized people could be doing so much more with this footage.

"Last year, we covered and filmed or photographed over 13,000 games and through that, this idea for VarsityHype was born," says CEO Jorge Ortiz. "When we delivered footage for a lot of these organizations, we found that most platforms out there are not specifically tailored to sports, and those that are, are extremely convoluted, hard to use and super expensive."

To combat those systemic and costly roadblocks to the delivery of video footage, the analytics platform was launched as a tool for coaches, athletes, families and organizations, whether they're a league, team, middle school, high school, private, or public school, to be able to create their own private ecosystem centered around video.

Now is the perfect time to be a startup in the youth sports market, which is valued at $15.5 billion in the United States. Not surprisingly, video technology is a huge and growing component of that market.

"I've been in the youth space, tech space, youth, and tech space and the media space for the last four years of my career," says Ortiz. "My first company that I started, GameDay Films, was a filming company that basically democratized youth and high school sports films across the state of Texas and Oklahoma. Now, with VarstiyHype, users can upload their videos into a fluid system that allows every single user to tailor their experience to what they need."

That's apropos, because somewhere, someplace, especially in Texas, there is always a must-see youth football play that will blow everyone's mind in real time. But if it's not documented on video, no one not there to see it firsthand will believe it.

"If I'm a parent, I'm only interested in the memorabilia component of this piece of software," says Ortiz. "So now mom and dad can go in and create highlights of little Johnny's best plays to share with grandma and grandpa and invite their whole family to participate."

Continue on InnovationMap to learn more.

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Yordan Alvarez's homer in Wednesday's game gave him 100 RBI on the season. Photo by Rich Schultz/Getty Images

Winners of three straight, six of their last seven, and eight of their last ten, the Astros had the chance to move yet another game closer to clinching their playoff spot if they could secure the series with a win against the Angels on Wednesday. Even though it looked as though they were headed towards a loss in extra innings, they would ultimately come out ahead.

Final Score (12 innings): Astros 9, Angels 5

Astros' Record: 91-61, first in the AL West

Winning Pitcher: Yimi Garcia (4-9)

Losing Pitcher: Sam Selman (0-1)

Garcia goes six shutout innings

Although he didn't have swing-and-miss dominance in this start, Luis Garcia could still capitalize on a struggling Angels offense and post a shutout quality start against them. He allowed three walks and three hits throughout his outing but stranded all of them while getting outs on balls in play. His final line: 6.0 IP, 3 H, 0 ER, 3 BB, 1 K, 79 P.

Alvarez reaches 100 RBI as Houston's offense keeps rolling

That performance had Garcia in line for the win, as two homers handed him a 3-0 advantage which he held. Houston once again used early offense to take a first-inning lead, as a leadoff walk by Jose Altuve turned into a monster 456-foot by Yordan Alvarez, pushing him to 100 RBI on the season. The score held at 2-0 until the top of the fifth, when Jason Castro led that frame off with a solo homer to extend the lead to three runs.

Extras in Anaheim

Phil Maton was first out of Houston's bullpen in the bottom of the seventh, but a single, double, and walk loaded the bases with no outs to put him in a jam. A lineout kept the runners put for the first out, but a single and a walk would make it a one-run game and left the bases loaded as Maton would get pulled.

Kendall Graveman entered to try and stop the bleeding, but after a force out at home to put that within reach, Jack Mayfield came through for Los Angeles with a go-ahead three-run double, giving the Angels their first lead of the series at 5-3. In the top of the eighth, a walk by Alex Bregman brought Alvarez back to the plate, and he would nearly miss a game-tying homer and instead got an RBI-single to make it 5-4.

Alvarez would still come in to tie the game, hustling home from second on an RBI single by Yuli Gurriel to knot things up 5-5. Brooks Raley was Houston's next reliever, and he sat down LA in order with two strikeouts. Still tied in the bottom of the ninth, Ryan Pressly came in to force extras, and despite being shadowed by the winning run on the bases after a leadoff single, retired the next three batters to send the game to the tenth.

Astros keep battling and take it in the twelfth

Jake Meyers took second base as Houston's free runner in the top of the tenth, but he would go nowhere as the Astros went down in order, giving the Angels another chance at a walk-off. Instead of giving Shohei Ohtani a free pass immediately, Houston would let Blake Taylor throw two balls to him before giving him the intentional walk.

Taylor then gave up a single to load the bases with no outs, and after getting a force out at home for the first out, Yimi Garcia would replace him. Thanks to a great play by Chas McCormick, giving him multiple in the game, the Astros would live to see another inning as he would make a great catch in right field and then throw out Ohtani at home.

In the top of the eleventh, a sac fly by Yuli Gurriel moved Aledmys Diaz to third, but that's as close as Houston would come, leaving them stuck at five runs. After Garcia retired three more batters in the bottom of the eleventh, the game moved to the twelfth, where Houston would get back in front on an RBI single by Jake Meyers, then padded the new lead on a two-RBI double by Jose Altuve, who would also score on a sac fly by Alex Bregman, making it 9-5. Josh James came in and wrapped things up in the bottom half as Houston secured the series victory and reduced their magic number to two against Oakland and three against Seattle.

Up Next: The finale of this four-game series, and the last time these two teams will meet this year, will be an 8:38 PM Central start on Thursday. The expected pitching matchup is Alex Cobb (8-3, 3.59 ERA) for Los Angeles and Lance McCullers Jr. (12-4, 3.11 ERA) for Houston.

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