SPORTS TECH
Houston company launches to upgrade analytics for sports video footage
Sep 1, 2020, 2:58 pm
Parents, coaches, recruiters — they all use sports footage differently. Houston-based VarsityHype is using tech to help them do that better. Photo via varsityhype.com
Something about youth sports produces unforgettable memories, but to be able to share them requires a little help. That's where Houston-based VarsityHype comes in.
Fueled by the tagline "capture the moment," the robust and affordable software-as-a-service, cloud-based solution empowers all users to create, interact, communicate, share and analyze their sports video content that matters most in exciting and meaningful ways.
CEO and founder of VarsityHype, Jorge Ortiz, previously founded a video production company, VYPE Media. Through this work, he realized people could be doing so much more with this footage.
"Last year, we covered and filmed or photographed over 13,000 games and through that, this idea for VarsityHype was born," says CEO Jorge Ortiz. "When we delivered footage for a lot of these organizations, we found that most platforms out there are not specifically tailored to sports, and those that are, are extremely convoluted, hard to use and super expensive."
To combat those systemic and costly roadblocks to the delivery of video footage, the analytics platform was launched as a tool for coaches, athletes, families and organizations, whether they're a league, team, middle school, high school, private, or public school, to be able to create their own private ecosystem centered around video.
Now is the perfect time to be a startup in the youth sports market, which is valued at $15.5 billion in the United States. Not surprisingly, video technology is a huge and growing component of that market.
"I've been in the youth space, tech space, youth, and tech space and the media space for the last four years of my career," says Ortiz. "My first company that I started, GameDay Films, was a filming company that basically democratized youth and high school sports films across the state of Texas and Oklahoma. Now, with VarstiyHype, users can upload their videos into a fluid system that allows every single user to tailor their experience to what they need."
That's apropos, because somewhere, someplace, especially in Texas, there is always a must-see youth football play that will blow everyone's mind in real time. But if it's not documented on video, no one not there to see it firsthand will believe it.
"If I'm a parent, I'm only interested in the memorabilia component of this piece of software," says Ortiz. "So now mom and dad can go in and create highlights of little Johnny's best plays to share with grandma and grandpa and invite their whole family to participate."
Continue on InnovationMap to learn more.
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May 27, 2025, 3:54 pm
The Houston Astros (28-25) will open a two-game series against the Oakland Athletics (23-31) on Tuesday night, as both teams look to build momentum in very different contexts. The Astros are fighting to keep pace in the AL West, while the Athletics are trying to stop the bleeding after a 1-9 stretch.
Pitching matchup
Tuesday’s matchup features Hunter Brown (6-3, 2.04 ERA), who has become a stabilizing force in a rotation that’s been hit hard by injuries. Brown boasts a sparkling 0.91 WHIP and 71 strikeouts over 66.2 innings, ranking among the league’s most efficient starters in May.
Oakland counters with JP Sears (4-4, 4.00 ERA), who’s been steady but unspectacular this season. Sears owns a solid 1.15 WHIP and will look to keep the ball in the park against a Houston lineup that’s showing signs of waking up.
Astros heating up
Houston enters the series 6-4 in its last 10 games and 18-10 at home. The offense has quietly started to produce again, hitting .275 over that 10-game stretch. Jose Altuve remains a key contributor, going 11-for-38 with a pair of home runs. Isaac Paredes continues to anchor the middle of the lineup with 11 homers, a .276 average, and the versatility to move around the infield.
Pitching has also steadied, with the Astros posting a 3.51 team ERA during their recent run. With Brown on the mound, Houston will look to keep pressure on AL West rivals while making the most of this two-game home opportunity.
A’s slumping but still dangerous
Oakland enters Tuesday’s contest with the worst record in the AL West and little momentum. The A’s have lost nine of their last 10 and have been outscored by 26 runs during that stretch. The team’s 5.79 ERA over that period has made it hard to stay in games, even as the offense ranks sixth in MLB with a .419 slugging percentage.
Brent Rooker leads the power surge with 12 homers and a .468 slugging mark. Miguel Andújar has been one of the few bright spots lately, going 15-for-43 with three doubles and a home run over the past 10 games.
First meeting of the season
This marks the first meeting between the Astros and Athletics in 2025. Houston has had the upper hand in the rivalry in recent years and will look to keep that trend going. Oddsmakers agree: the Astros are -207 favorites on the BetMGM moneyline, with the over/under set at 7.5 runs.
With Houston surging behind elite starting pitching and Oakland trying to find stability, Tuesday’s matchup offers a sharp contrast in direction—and a clear opportunity for the Astros to keep stacking wins at home.
Here's an early look at tonight's lineup!
.@hellokitty Night!
⚾️: 7:10pm
🏟️: Closed
📺: @SpaceCityHN
🎙️: @SportsTalk790 | Spanish: 93.3 FM#BuiltForThis x @reliantenergy pic.twitter.com/8BPEDP9L14
— Houston Astros (@astros) May 27, 2025
Altuve is hitting third in the DH spot, with Chas McCormick hitting eighth and getting the start in left field. Meyers is hitting fifth and Mauricio Dubon is starting at second base and hitting ninth.
*ChatGPT assisted.
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