SPORTS TECH

Houston company launches to upgrade analytics for sports video footage

Parents, coaches, recruiters — they all use sports footage differently. Houston-based VarsityHype is using tech to help them do that better. Photo via varsityhype.com

Something about youth sports produces unforgettable memories, but to be able to share them requires a little help. That's where Houston-based VarsityHype comes in.

Fueled by the tagline "capture the moment," the robust and affordable software-as-a-service, cloud-based solution empowers all users to create, interact, communicate, share and analyze their sports video content that matters most in exciting and meaningful ways.

CEO and founder of VarsityHype, Jorge Ortiz, previously founded a video production company, VYPE Media. Through this work, he realized people could be doing so much more with this footage.

"Last year, we covered and filmed or photographed over 13,000 games and through that, this idea for VarsityHype was born," says CEO Jorge Ortiz. "When we delivered footage for a lot of these organizations, we found that most platforms out there are not specifically tailored to sports, and those that are, are extremely convoluted, hard to use and super expensive."

To combat those systemic and costly roadblocks to the delivery of video footage, the analytics platform was launched as a tool for coaches, athletes, families and organizations, whether they're a league, team, middle school, high school, private, or public school, to be able to create their own private ecosystem centered around video.

Now is the perfect time to be a startup in the youth sports market, which is valued at $15.5 billion in the United States. Not surprisingly, video technology is a huge and growing component of that market.

"I've been in the youth space, tech space, youth, and tech space and the media space for the last four years of my career," says Ortiz. "My first company that I started, GameDay Films, was a filming company that basically democratized youth and high school sports films across the state of Texas and Oklahoma. Now, with VarstiyHype, users can upload their videos into a fluid system that allows every single user to tailor their experience to what they need."

That's apropos, because somewhere, someplace, especially in Texas, there is always a must-see youth football play that will blow everyone's mind in real time. But if it's not documented on video, no one not there to see it firsthand will believe it.

"If I'm a parent, I'm only interested in the memorabilia component of this piece of software," says Ortiz. "So now mom and dad can go in and create highlights of little Johnny's best plays to share with grandma and grandpa and invite their whole family to participate."

Continue on InnovationMap to learn more.

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McCullers Jr. out-pitched friend and former teammate Dallas Keuchel on Father's Day. Photo by Ezra Shaw/Getty Images

With three impressive wins to start this series against the once AL-leading Chicago White Sox, Houston tried to extend their winning streak to seven games and finish a four-game sweep on Father's Day. Thanks to a big inning against former-Astro Dallas Keuchel, they would win to keep their hot streak going.

Final Score: Astros 8, White Sox 2

Astros' Record: 43-28, first in the AL West

Winning Pitcher: Lance McCullers Jr. (4-1)

Losing Pitcher: Dallas Keuchel (6-2)

Rough return to Houston for Keuchel

In his first game against his old squad, Dallas Keuchel would not have a memorable start on the mound for Chicago. Houston made him labor in the first inning, loading the bases though they only came away with one run on an RBI single by Abraham Toro, grabbing the early 1-0 lead. After going down 1-2-3 in the second, they got after Keuchel again in the third.

They ended up batting around against him that inning, including a two-RBI single by Yordan Alvarez, RBI double by Taylor Jones, and bases-loaded RBI-walk by Jose Altuve, which would end Keuchel's day very early and leave the bases juiced. Chicago's bullpen would walk another batter to give Keuchel another earned run, making it a 6-2 game, with all six going against the former Houston ace. Carlos Correa extended the lead to five runs in the next inning, hitting a leadoff solo home run to make it 7-2.

McCullers Jr. gives up two over six

That gave Lance McCullers Jr. a nice lead to work with, and he managed it well. He had one big mistake in the early goings of the game, giving up a one-out single in the second to set up a two-run home run, which at the time put Chicago in front 2-1 before Houston's offense came alive. He followed that up with four scoreless innings, erasing a walk in each with some tremendous defense behind him—his final line: 6.0 IP, 2 H, 2 ER, 4 BB, 4 K, 1 HR, 94 P.

Astros complete the sweep to jump on top of the standings

Still a six-run game in the top of the seventh, Blake Taylor entered as the first reliever out of Houston's bullpen, tossing a 1-2-3 frame. He continued in the top of the eighth, getting two strikeouts in another scoreless inning. The 8-2 score would go final as Ralph Garza Jr. would enter as the third pitcher of the day to wrap things up with a scoreless top of the ninth to finish the four-game sweep. The win, their seventh straight, paired with an Oakland loss earlier in the afternoon, moves Houston into the top spot in the AL West based on winning percentage.

Up Next: This long stretch of consecutive games continues on Monday in Baltimore, as the Astros pick up a seven-game road trip starting with a three-game set against Baltimore getting underway at 6:05 PM Central. Jake Odorizzi (1-3, 5.68 ERA) will get the start for Houston, going opposite of Keegan Akin (0-2, 5.76 ERA) for the Orioles.

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