GAME ON

Houston esports company taps universities for partnerships

Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels

This article originally appeared on InnovationMap.

A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.

Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.

The four schools will use the software to host and grow their on-campus esports communities, according to a news release.

"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"

While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.

"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.

The platform provides its clients with an easy way to manage, monetize, and market their tournaments.

At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.

"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.

Continue on InnovationMap to learn about the esports tournament that's running at LSU.

UH Football official Twitter

We've come to the end of the road in the AAC regular season. It's been quite the ride. We've seen old powers return to form, and newcomers show promise, while some has fallen from grace. Here's my take on Week 14 in the AAC:

UH failed to stop Navy; future looks promising

The Coogs lost to the Midshipmen 56-41. This game reminded me of a boxing or MMA match in which one fighter was always a step ahead of the other. Just when the Coogs would land a nice combo, the Midshipmen would counter with something more fierce. Though they ended this season with a 4-8 record in Dana Holgorsen's first year bcack as head coach, you can see the promise this team has moving forward. There's some talent on this team that'll be returning, plus there's more talent coming in via transfer and new recruits. Either way, I see Holgorsen's vision for this program and love what's coming. When you remodel an existing home, there's a period of ugliness it goes through. You have to tear stuff out, rebuild, and redo before it can be beautiful again. Holgorsen is doing just that. This season wasn't a homecoming queen. It was more like the awkward freshman who is present at all events and functions, but chills on the perimeter. However, that same awkward kid blossoms into something so beautiful after some fine tuning and seasoning, nobody thought it was possible in that freshman year. Give it some time Coog fans. I think this is the start of something beautiful.

Other Key Results

#18 Memphis 34, #19 Cincinnati 24: These two teams will play next week in a rematch for the AAC title game and a shot at the top Group of Five school for a possible New Years Six bowl birth.

SMU 37, Tulane 20: The Mustangs continued to roll as the Green Wave continued to slide. Although Tulane is bowl eligible with a 6-6 record, I doubt they make a bowl game unless there's a shortage of teams eligible. Meanwhile, SMU has made its case for a decent bowl with their 10-2 record.

UCF 34, USF 7: This game is only a talking point because it led to the firing of USF coach Charlie Strong. The Golden Knights have been on a roll even after Scott Frost left and McKenzie Hilton suffered a career-threatening injury. Strong is best served as a defensive coordinator. Here's to hoping he gets another job because he's a good dude by all acounts.

Stars Of The Week

Damonte Croxie, WR, Memphis: With six catches for 145 yards and a touchdown, Croxie accounted for 40% of the receptions, 62% of the receiving yards, and half of the receiving touchdowns for the Tigers.

Clayton Tune, QB, UH: The presumed backup next season for D'Eriq King went 23/35 for 393 yards and four touchdowns against Navy in a loss. If King decides to leave for greener pastures (something I don't see happening), the program is in good hands with Tune.

Jamale Carothers, RB, Navy: With 188 yards on just 18 carries, Carothers had a helluva game. His five touchdowns were more of a wow factor than his 10+ yards per carry average.

Games To Watch This Week

#20 Cincinnati vs #17 Memphis: The AAC Championship game will determine if one of these schools will possibly get a New Years Six bowl game. I expwct another good game, but the same result as the game they just played this past week.

Army @ Navy: This is one of the best and most interesting rivalry games in college football. The pagentry and tradition that surrounds it are unmatched. It's the most Merica thing outside of wearing a bald eagle with stars and stripes shirt.

Players To Watch This Week

Malcolm Perry, Navy: I can see a big game coming from Perry since Carothers was the one to get the shine vs UH. Rivalry games seem to bring out the best in top players.

Kenneth Gainwell, Memphis: While he had a decent game against Cincy last week, it wasn't his best. You can bet he's chomping at the bit to show what he can do this week in their rematch.

Brady White, Memphis: If Gainwell and the run game don't get the Tigers going, look for White and the pass game to take over to propel the Tigers to an AAC title.

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