GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
GAME ON
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
Cam Smith hit a three-run homer in his first game against the Cubs since being traded to Houston and Brandon Walter threw six solid innings in his first MLB victory as the Astros beat Chicago 7-4 on Friday night.
THE AIRCRAFT CARRIER.#BuiltForThis pic.twitter.com/xZ9dvfZYTs
— Houston Astros (@astros) June 28, 2025
Yainer Diaz added a three-run homer as AL West-leading Houston extended its winning streak to five games.
3-run Yainer Bomb!#BuiltForThis pic.twitter.com/4zku17xsR0
— Houston Astros (@astros) June 28, 2025
The Astros scored four runs in the third off Cubs starter Cade Horton (3-2), with Jose Altuve scoring on a sacrifice fly by Victor Caratini before Diaz capped the inning with his 377-foot shot to left-center.
Smith, a first-round draft selection by Chicago last year was acquired by the Astros in the offseason as part of the deal for Kyle Tucker, extended Houston’s lead to 7-0 in the fourth with his home run off the left field façade, his sixth of the season. Smith had two hits and scored two runs.
Walter (1-1), a 28-year-old left-hander, allowed one run on four hits with five strikeouts. Josh Hader got the final out for his 22nd save.
Jeremy Peña exited in the fifth with left rib soreness. He was hit by a pitch in his left side in the second. There was no immediate word on the extent of his injury.
Nico Hoerner hit a solo home run in the fifth, and Matt Shaw added a two-run double in the seventh and an RBI double in the ninth for NL Central-leading Chicago.
Horton allowed seven runs on eight hits with four walks in four innings.
Tucker was hitless in his return to Houston. He kept the game scoreless in the first, throwing Isaac Paredes out at the plate to end the frame.
Hader inducing a lineout to center by Ian Happ to end it with Tucker, representing the tying run, on deck.
Houston has its second five-game winning streak for the month of June, and improved to an MLB-best 18-6 this month.
Cubs RHP Colin Rea (4-3, 4.42 ERA) starts the second game of the three-game series Saturday. Houston has not named a starter.