GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
First baseman Jon Singleton was released Tuesday by the Houston Astros.
Singleton had hit .171 with a .239 on-base percentage, no homers and two RBIs in 17 spring training games. The 33-year-old batted .234 with a .321 on-base percentage, 13 homers and 42 RBIs while playing 119 games last season.
The Astros signed Singleton to a $10 million, five-year contract in 2014 just before he made his major league debut, and after he had served two suspensions in the minor leagues for positive marijuana tests.
He batted below .200 in 2014 and 2015 before getting sent to the minors. He spent the entire 2016 and 2017 seasons in the minors and then tested positive for marijuana a third time.
Singleton requested his release from the Astros after receiving a 100-game suspension for that third positive test. He left the game before returning to organized baseball in the Mexican League.
He got back into the majors in 2023, first with the Milwaukee Brewers and later with the Astros.
Singleton agreed on March 8 to a contract paying $850,000 while in the major leagues and $425,000 while in the minors.
Jon Singleton cleared waivers and will be released by the Astros, source tells @TheAthletic. There is still a chance he re-signs with the Astros, but Singleton will explore his options.
— Chandler Rome (@Chandler_Rome) March 25, 2025