GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
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Apr 28, 2025, 1:12 pm
Yordan Alvarez’s long home run backed a solid start by Hunter Brown as the Houston Astros beat the Kansas City Royals 7-3 on Sunday in the series finale to avoid being swept.
YORDADDY WITH A 3 RUN HOMER!#BuiltForThis pic.twitter.com/yKg2avqMmC
— Houston Astros (@astros) April 27, 2025
Alvarez snapped Houston’s 26-inning scoreless streak, crushing Kris Bubic’s sinker 436 feet to center for a three-run homer and a 3-0 Astros lead in the third inning.
Brown (4-1), who allowed one run on seven hits and a walk with nine strikeouts over six innings, surrendered a lone hit in each of the first four innings but struck out seven while not allowing a runner past second.
Brown’s 28-inning shutout streak – fifth longest in franchise history – ended in the fifth inning on a two-out single by Jonathan India and an RBI double by Bobby Witt Jr.
Leading off the fifth, Chas McCormick doubled and scored on Jeremy Peña’s single. McCormick had three hits and scored three runs for the Astros.
Peña’s two-out, two-run double in the sixth extended Houston’s lead to 6-1. Peña collected three RBIs in his first game batting leadoff.
La Tormenta is here. #BuiltForThis pic.twitter.com/EVE7XmXGQA
— Houston Astros (@astros) April 27, 2025
Yainer Diaz added a solo home run in the seventh.
Yainer goes yard! #BuiltForThis pic.twitter.com/KdrFMPcKpq
— Houston Astros (@astros) April 27, 2025
Bubic (2-2) allowed four runs on five hits and three walks, striking out four in five innings.
India had a pair of singles and drove in a run while Witt extended his hitting streak to a career-best 19 games.
Key moment
Isaac Paredes drew a four-pitch walk ahead of Alvarez’s three-run blast.
Key stat
Alvarez, who led left-handed major leaguers with a .362 average against left-handed pitchers in 2024, hit his first homer of this season against a left-hander.
Up next
The Astros open a three-game homestand Monday against Detroit with Tigers RHP Jack Flaherty (1-2, 2.63 ERA) opposing RHP Ronel Blanco (2-2, 5.01).
Tuesday, the Royals begin a three-game series against the Rays in Tampa with Royals RHP Michael Lorenzen (2-3, 3.90) against RHP Taj Bradley (2-1, 5.08).