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Houston esports company taps universities for partnerships

Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels

This article originally appeared on InnovationMap.

A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.

Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.

The four schools will use the software to host and grow their on-campus esports communities, according to a news release.

"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"

While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.

"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.

The platform provides its clients with an easy way to manage, monetize, and market their tournaments.

At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.

"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.

Continue on InnovationMap to learn about the esports tournament that's running at LSU.

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The Coogs play Miami on Friday night. Photo by Alex Slitz/Getty Images.

Number one seed University of Houston is favored by 7.5 points over No. 5 Miami, and No. 2 University of Texas is favored by 4 over No. 3 Xavier Friday night in the Midwest Regional semifinals in Kansas City.

Talk about opening acts. If both UH and UT win, they’ll meet Sunday in a good ol’ WWE-style Texas death match for a berth in the Final Four at NRG Stadium in Houston. Thank you, Mr. Schedule Maker.

How much do you think Cougar fans would love for UH to get their hands on the Longhorns with so much at stake?

For one example, let’s go back to the future, Oct. 21, 2023, when Big 12 rivals UH and UT meet in football at TDECU Stadium on the Houston campus. The game already is a lock sellout with tickets in the upper deck commanding $141 per ticket on the secondary market. It will be UH’s first year in the big boy Big 12 and UT’s last go-around before heading to the SEC.

One last opportunity for lasting bragging rights.

That’s for a UH football game. At home. Where the Cougars typically have trouble packing half the house. For example, the Cougars will be hosting the Sam Houston Bearkats at TDECU Stadium a month earlier. Tickets for that game, the same exact seat going for $141 against UT, can be had right now … $17.

Yeah, there’s something special about UH getting the opportunity to face UT. In anything. Anywhere. And it’s been a long time since the two teams, once co-members of the Southwest Conference together, have met on the basketball court. A full decade, in fact. The last time they played was March 20, 2013 with the Cougars prevailing 73-72 in something called the College Basketball Invitational. The UH coach was James Dickey. UT was coached by Rick Barnes. Joe Young led the Cougars with 18 points. The Horns’ leading scorer was Julien Lewis with 28. UH finished that season with a 20-13 record. UT limped home at 16-18.

That was then, this is now. The UH-Miami game will air at 6:10 p.m. Friday on CBS with UH grad Jim Nantz calling the play-by-play. The game will alsO stream on Hulu +++. ESPN’s BPI (basketball power index) gives the Cougars a 90 percent chance of winning. We’ll take it.

The UT-Xavier game will follow at 8:45 p.m. on CBS. The Horns have a 70 percent chance of beating the Musketeers. If both chalks come through, they’ll meet Sunday afternoon with the game on CBS.

The Cougars have made six Final Four appearances: 1967, 1968, 1982, 1983, 1984, 2021. The Horns have made three Final Fours, the last time two decades ago.

Here’s the only sure bet if UH and UT meet Sunday - get to your sports bar early if you want a seat. This could be memorable.

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