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Houston esports company taps universities for partnerships

Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels

This article originally appeared on InnovationMap.

A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.

Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.

The four schools will use the software to host and grow their on-campus esports communities, according to a news release.

"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"

While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.

"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.

The platform provides its clients with an easy way to manage, monetize, and market their tournaments.

At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.

"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.

Continue on InnovationMap to learn about the esports tournament that's running at LSU.

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Texans fall to Browns. Photo by Jason Miller/Getty Images.

The Houston Texans kept it closer than the experts thought they would, but couldn't pull out a victory. Here are 11 observations from the loss in Cleveland to the Browns.

1. The game looks totally different if Texans quarterback Tyrod Taylor finishes the game. Taylor left at halftime with a hamstring injury. He was playing exceptionally well against his former team. Taylor is not expected to play Thursday according to NFL Network.

2. Davis Mills had a rocky NFL debut which was to be expected. Mills looked to have the wrong elements of a few plays. He also couldn't hit backup wideout Andre Roberts over the middle and threw an interception. It was a fine performance considering what Mills showed he could do in the preseason.

3. Mills didn't work with a full load of offensive weapons in the second half. Rookie wideout Nico Collins didn't return to the game after his lone catch and big run early in the game. Veteran slot receiver Danny Amendola left the game with an injury. Tight end Anthony Auclair left with an eye injury. The Texans entered the game without wide receiver Anthony Miller who was inactive.

4. Brandin Cooks is a monster through two games. He is the most dangerous skill position player on the team, and defenses still have trouble covering him and staying with him. Cooks turned in yet another impressive day for this team and hauled in a Davis Mills touchdown pass.

5. The Browns did a solid job against the ground game of the Texans. Mark Ingram averaged under three yards per carry and Tyrod Taylor was the only rusher to have a big play on the ground. This led to a fair number of third-and-long situations which the Texans usually had trouble converting.

6. Justin Reid was set to increase his payday on his next contract with his early play. Reid forced a fumble and had an interception in the first half. Unfortunately, Reid would leave the game multiple times with injuries. The knock on Reid has always been his health.

7. The Texans were worn down by the Browns rushing attack all day. Once Cleveland committed to the run they saw the success of their work culminating in a 26-yard scamper by Nick Chubb for a touchdown. The Browns didn't run as much as I excepted them to run early.

8. Tim Kelly had another nice day calling plays. Kelly remains creative in finding ways to get the ball out of Taylor's hands quickly as well as manufacturing matchups where the Texans can win and pick up yards. He even got creative to get Davis Mills a passing touchdown late in the game. Kelly has been very impressive through two games.

9. Andre Roberts was inexcusably bad today. The Texans defense held on the opening drive and his muffed punt eliminated the momentum from the defensive stand. He also had poor returns on kickoffs. His lone job is to be a solid returner, and he failed at that on Sunday.

10. David Culley had a head-scratching decision foregoing an offsides call on a third down. The head coach opted for the result of the third down, and a punt on fourth down, instead of another third down. He did not explain himself well postgame on the decision either.

11. The Texans hung tough and should feel solid about where they could have been without the injury to their quarterback. With no Taylor in the short week, it will not be easy to beat the Panthers who upset the Saints on Sunday.

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