GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
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The Astros didn’t leave Seattle with a series win, but they may have gained something just as important: a reminder that resilience still runs deep in this group.
After a grueling extra-inning loss on Saturday, one that included the loss of Isaac Paredes to a hamstring injury, Houston regrouped on Sunday and hammered the Mariners 11-3. Christian Walker provided the turning point with a much-needed go-ahead home run in the sixth inning, while Taylor Trammell added a two-run double and a solo shot of his own. With Chas McCormick back from the injured list but still finding his footing, Trammell is quickly making his case as the best option in center field moving forward.
Manager Joe Espada continues to juggle a lineup that’s been in constant flux. Rookie Cam Smith, who had a clutch two-run double in Sunday’s win, has struggled as of late, going just 2-for his last 24. While his ability to get hits in clutch situations has been extremely valuable, the lack of a consistent spot in the batting order may be taking its toll. Giving Smith a stable home in the cleanup spot, even temporarily, might be a helpful reset.
Then again, the cleanup role hasn’t been kind to everyone.
Last night, Christian Walker, batting 4th, went 0-4, 2 K
- Walker for the season, batting 4th: .167 BA, .498 OPS
- Both are MLB worst (min. 75 AB batting 4th, 51st of 51)
- His 210 AB batting 4th are 6th most in MLB
- He's hitting .317 w/ .887 OPS when batting anywhere but 4th
— Adam Wexler (@AdamJWexler) July 19, 2025
Walker has been markedly less effective when hitting fourth this season, a trend that continues despite his strong Sunday performance. Sometimes, the data is clear: the four-hole might not be for him. He's literally been the worst cleanup option in baseball this season. Hit him fifth.
Behind the plate, Victor Caratini continues to impress, while Yainer Diaz is back in a cold stretch. Since the break, Diaz is just 1-for-14, raising questions about his timing and confidence as the summer grind deepens.
On the mound, the biggest developments are happening off the field. Cristian Javier and Spencer Arrighetti both completed three-inning rehab outings with Double-A Corpus Christi, while Luis Garcia threw two innings in a rehab start with Low-A Fayetteville. The trio’s return could mark a major turning point for the Astros, especially as Lance McCullers continues to struggle in his own comeback. McCullers lasted just 2 2/3 innings in Saturday’s loss, allowing four runs and showing little of the form that once made him one of the rotation’s anchors.
There’s been hesitancy to replace McCullers with someone like Arrighetti while he’s still building back arm strength, but the argument grows thinner each time McCullers falters. If healthy, even a three- or four-inning version of Javier or Arrighetti could give Houston more consistency at the back of the rotation.
Despite the weekend loss, the Astros still hold one of the best offenses in baseball, second in batting average, 12th in OPS, and 11th in slugging. The pitching staff remains stout, ranking sixth in ERA and second in WHIP. This team is far from unraveling.
With reinforcements on the way and a lineup that’s still capable of putting up crooked numbers, the Astros aren’t panicking. If anything, Sunday’s blowout win showed they’re ready to weather whatever’s next.
There's so much more to get to! Don't miss the video below as we examine the topics above and much, much more!
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