GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
Most Popular
SportsMap Emails
Are Awesome
Listen Live
Oswald Peraza hit a two-run single in the ninth inning to help the Los Angeles Angels snap a three-game losing skid by beating the Houston Astros 4-1 on Saturday night.
Peraza entered the game as a defensive replacement in the seventh inning and hit a bases-loaded fly ball to deep right field that eluded the outstretched glove of Cam Smith. It was the fourth straight hit off Astros closer Bryan Abreu (3-4), who had not allowed a run in his previous 12 appearances.
The Angels third run of the ninth inning scored when Mike Trout walked with the bases loaded.
Kyle Hendricks allowed one run while scattering seven hits over six innings. He held the Astros to 1 for 8 with runners in scoring position, the one hit coming on Jesús Sánchez’s third-inning infield single that scored Jeremy Peña.
Reid Detmers worked around a leadoff walk to keep the Astros scoreless in the seventh, and José Fermin (3-2) retired the side in order in the eighth before Kenley Jansen worked a scoreless ninth to earn his 24th save.
Houston’s Spencer Arrighetti struck out a season-high eight batters over 6 1/3 innings. The only hit he allowed was Zach Neto’s third-inning solo home run.
Yordan Alvarez had two hits for the Astros, who remained three games ahead of Seattle for first place in the AL West.
Key moment
Peraza’s two-run single to deep right field that broke a 1-1 tie in the ninth.
Key Stat
Opponents were 5 for 44 against Abreu in August before he allowed four straight hits in the ninth.
Up next
Astros RHP Hunter Brown (10-6, 2.37 ERA) faces RHP José Soriano (9-9, 3.85) when the series continues Sunday.