GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
Most Popular
SportsMap Emails
Are Awesome
Listen Live
It's no secret to Astros fans that the ascension of Hunter Brown is one of the primary reasons the team was able to rebound from a disastrous start to the season.
Astros manager Joe Espada has seen enough from Brown to start throwing around the word “ace” when talking about him.
Joe Espada on Hunter Brown: "He's having that ace feeling to him. We are expecting him to go out there and deliver what he just did. We knew all along that is in him and now he's starting to turn the corner. He's starting to have that swag where he knows 'my team needs a win.'"
— Chandler Rome (@Chandler_Rome) July 24, 2024
And it appears the biggest key to Brown's turnaround was mixing in a two-seam fastball to keep right-handed hitters honest. Brown needed a pitch that could command the inside of the plate, which allows his other pitches to be more effective.
We learned just recently, from Chandler Rome of The Athletic, that Alex Bregman was the one that suggested the addition of the two-seam fastball to Brown's arsenal.
Come to find out, Bregman often shares advice on how to attack hitters. Or he'll ask pitchers why they chose a certain pitch in a specific situation.
This just goes to show that veteran leadership can make a big difference. Especially on a team with so many young pitchers and catchers. Bregman was able to help Brown when no pitching coach could.
For Brown, this small tweak could be the catalyst that changes the course of his career. And the Astros season for that matter.
However, some will say the difference in Brown is more about confidence than anything else. But confidence only builds after repeated success. Nobody knows where Brown would be without the two-seam fastball.
Looking ahead
If the Astros do make the playoffs, where will Espada slot Brown in the playoff rotation? Framber Valdez has the playoff experience, so he'll probably be penciled in as the number one starter.
Justin Verlander (neck) still isn't facing live batters, so it's hard to count on him. Ronel Blanco has been an All-Star level pitcher this season, but he doesn't have any experience pitching playoff games for the Astros.
So it wouldn't be surprising at all if Brown is the team's number two starter. In all likelihood, whoever is pitching the best at the end of the season may get the nod. But it's fun to discuss in the meantime.
Finally, how does Hunter Brown's arrival impact the Astros' plans at the trade deadline? And how could that affect Justin Verlander's future with the club?
Be sure to check out the video above for the full conversation!
Catch our weekly Stone Cold ‘Stros podcast. Brandon Strange, Josh Jordan, and Charlie Pallilo discuss varied Astros topics. The first post for the week generally goes up Monday afternoon (second part released Tuesday) via The SportsMap HOU YouTube channel or listen to episodes in their entirety at Apple, Spotify or wherever you get your podcasts.