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Houston esports company taps universities for partnerships

Houston esports company taps universities for partnerships
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels

This article originally appeared on InnovationMap.

A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.

Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.

The four schools will use the software to host and grow their on-campus esports communities, according to a news release.

"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"

While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.

"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.

The platform provides its clients with an easy way to manage, monetize, and market their tournaments.

At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.

"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.

Continue on InnovationMap to learn about the esports tournament that's running at LSU.

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Alex Bregman had the “gremlins” removed that were causing him discomfort. Composite Getty Image.

Third baseman Alex Bregman had surgery to remove a bone chip from his right elbow.

Health

Agent Scott Boras revealed the operation during a news conference Wednesday at the general managers meetings.

“He’s had his procedure. He’s going to be back swinging here in a few weeks, so he’s all through that process,” Boras said.

The Houston Astros, Bregman's former team, said any details had to come from Boras.

Bregman became a free agent last Thursday, after the expiration of a $100 million, five-year deal agreed to in March 2019 that covered 2020-24. The 30-year-old hit .260 with 26 homers and 75 RBIs and has a .272 career average with 191 homers and 663 RBIs in nine big league seasons, all with the Astros.

Position versatility

Boras said Bregman is willing to move to second base. The two-time All-Star has played third exclusively since 2020.

With Bregman willing to play second base, more teams could have interest in his services.

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