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Houston esports company taps universities for partnerships

Houston esports company taps universities for partnerships
Houston-based Mainline has announced new partnerships with a few universities. Jamie McInall/Pexels

This article originally appeared on InnovationMap.

A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.

Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.

The four schools will use the software to host and grow their on-campus esports communities, according to a news release.

"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"

While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.

"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.

The platform provides its clients with an easy way to manage, monetize, and market their tournaments.

At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.

"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.

Continue on InnovationMap to learn about the esports tournament that's running at LSU.

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Will this be the week the Texans' offense breaks out? Composite Getty Image.

Houston Texans quarterback CJ Stroud has been receiving a surprising amount of criticism recently, despite coming off the team's convincing win over the Cowboys on Monday Night Football.

Stroud has tossed only 2 TDs in his last 5 games, and already has more interceptions this year, than all of last season. Which is why many are claiming that a sophomore slump is afoot. But there are reasons to believe that's not exactly the case.

Stroud's decrease in touchdowns has a lot to do with Joe Mixon. Mixon already has 10 rushing TDs this season, in only 7 complete games. This Texans team is built more on defense and rushing the football. There's no need to keep throwing late in games when holding a lead with a quality defense.

The o-line can't be ignored

Houston's offensive line play has been an issue all season. Which is one of the reasons Stroud is the second-most sacked QB in 2024. Per PFF, the Texans have a 65.4 offensive line grade, which is 27th in the league.

With guard Kenyon Green out for the season nursing a shoulder injury, the Texans o-line appears to be improving. Stroud was only sacked once against the Cowboys.

Stroud has also been without Tank Dell, Stefon Diggs, or Nico Collins at some point this season. There's no question missing Nico for 5 games has made an impact. CJ is missing more throws this year, to be fair, but his regression is overstated in my opinion.

Let's not forget, Stroud was on the injury report last week with an injury to his right hand. That could definitely contribute to off target passes.

Texans vs. Titans

This could be the week CJ Stroud and the receivers get going. The Titans are down their two top corners once again, which is why PFF loves Collins this week. Per PFF, Nico has the fourth-best matchup advantage against the Titans defense in Week 11.

Houston shouldn't have trouble scoring points, as the Titans have surrendered 23 or more points in four of their last 5 games.

If the Texans can keep defensive lineman Jeffery Simmons in check, like they did with Micah Parsons last week, Stroud should have enough time to make some big plays down the field.

Bulls on Parade

This is setting up to be an exciting week for the Texans pass rushers. Will Anderson participated in practice on Wednesday and Thursday, so he should be back to help Danielle Hunter keep Will Levis and the Titans' passing game under wraps.

Not to mention, the Titans have taken 33 sacks this year, which is tied for the third-most in the league.

Corner Kamari Lassiter is also expected to return after missing last week with a concussion. Which should help the Texans keep receiver Calvin Ridley from wrecking the game. Lassiter along with Derek Stingley Jr. will present a big challenge for Levis and his receivers.

Low output

The Titans' offense has scored under 21 points in 9 of 10 games, so points should be hard to come by for Tennessee.

What does Vegas think?

The Texans are favored by 8 points at most sportsbooks. The total is set at 40.5.

Don't miss the video above as the crew from Texans on Tap gets real about CJ Stroud, and previews this week's showdown with the Titans.

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