GAME ON
Houston esports company taps universities for partnerships
Dec 9, 2019, 3:59 pm
GAME ON
This article originally appeared on InnovationMap.
A Houston esports platform has announced that four universities — including one in town — have made moves to optimize the company's technology.
Texas A&M University, the University of Texas - Austin, Louisiana State University, and Houston's own University of St. Thomas have made a deal with Mainline. The company, which just closed a $9.8 million series A round, is a software and management platform for esports tournaments.
The four schools will use the software to host and grow their on-campus esports communities, according to a news release.
"These are top universities seeing the value of esports on-campus and making a choice to support their students' desires to play and compete — much like in traditional sports," says Chris Buckner, CEO at Mainline, in the release. "Adoption of Mainline is validation of the opportunity to engage students and the broader community with a compelling esports platform, as well as strengthen a school's brand, provide additional partnership opportunities and market their initiatives"
While UST has is still in the process of utilizing Mainline for its esports platform to grow its program and will use the software for its first tournament in 2020, A&M first used Mainline's software this past spring, but has doubled down on its commitment to esports.
"Texas A&M recognizes the significant esports presence on campus and the importance of supporting this thriving student community. Mainline allows us to maintain the brand continuity of the university, and to drive incremental inventory and value for sponsors," says Mike Wright, director of public relations and strategic communications at Texas A&M Athletics, in the release.
The platform provides its clients with an easy way to manage, monetize, and market their tournaments.
At UT, the school's administration, along with its Longhorn Gaming Club, is currently running two tournaments on Mainline: Rocket League and League of Legends.
"Texas has had a long established esports community on campus, and our partnership with Mainline will enable us to more closely work with Longhorn Gaming to better support this audience to benefit our students and partners," says Mike Buttersworth, director of the Center for Sports Communication and Media at UT, in the release.
Continue on InnovationMap to learn about the esports tournament that's running at LSU.
The Houston Astros announced on Monday that additional imaging has revealed that Jeremy Peña is dealing with a small fracture in one of his ribs.
Peña left Friday's game after being hit by a pitch in the ribs. The club originally believed they had avoided any fractures or breaks, but new information has informed them otherwise.
Update on Jeremy Peña: pic.twitter.com/jfCsCUKWFx
— Houston Astros (@astros) June 30, 2025
Peña is heading to the 10-day injured list retroactive to June 28. This news comes at an unfortunate time, with Jeremy posting the best regular season numbers of his career. He's currently slashing .322, .378, .489 with an .867 OPS.
Peña will miss the Rockies and Dodgers series at a minimum.
Story on Peña headed to the IL with quotes from Dana Brown.
“This isn’t one of those things where you have to be sidelined the whole time. Once the inflammation goes down, he might feel good enough to swing a bat.” https://t.co/ih2G09Jpcf
— Brian McTaggart (@brianmctaggart) June 30, 2025
Let's hope the team doesn't rush him back too soon and create an even bigger problem. These quotes above from Dana Brown have me concerned. Playing through injuries can create bad habits, and Jeremy has clearly found his swing this season.