FISHING FOR HELP

Houston startup plans to streamline digital booking for aquatic adventures

Photo by Lum3n.com /Pexels

This article originally appeared on InnovationMap.

Fishing is always an exercise in patience, but by the time Jonathan Newar had planned his former work team's trip to New Braunfels, he had already lost all of his. The precious hours he would spend on the water were backed by so much more time reeling in dead ends on potential fishing guides online.

That's because, back then, there were no sites for Houstonians and Texans that compiled information about trips and properly vetted guides, who have to be insured and licensed — until Newar launched Captain in June.

Captain is a business for booking guided fishing trips. It's a little like Yelp for water sports — allowing people to read and write reviews about their experiences with the trips — but they can also book directly on the site, which keeps customers from the hassle of making reservations and lets the guides spend more time on the water and less in the office.

"The guides really love what we're doing," Newar says. "They're jumping on board."

Captain has more than 70 guides, offering over 160 trips, and caters to a market of the outdoor-oriented: fishermen, boaters, campers, the kind of person who spends their weekdays swiveling in a desk chair and weekends spooling line around a fishing rod. That might be a niche market, but it's not a tiny one; In 2016 alone, the U.S. Fish & Wildlife Service reported that Americans spent $46.1 billion on fishing-related expenses.

Continue on InnovationMap to learn about Captain's plan for expansion.

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This is a tasty burger. Photo by Bob Levey/Getty Images

If a person isn't a real Houstonian until they have favorite places for staple foods like burgers and Tex-Mex, then Astros pitcher Justin Verlander has officially embraced his new home.

In an interview that occurred during the Thursday, August 11 broadcast of the Astros game against the Texas Rangers, YouTube announcer Scott Braun asked Verlander if he found any food in Houston that he couldn't get in Detroit.

"I like Nancy's Hustle's burger," the pitching ace replied.

Indeed, what's not to like? The Nancy's burger — a double patty cheeseburger with chopped onions, pickles, and aioli on a housemade brioche English muffin — has been a staple since the restaurant opened in late 2017. Here it is, as captured by Houston food influencer Abbas Dhanani.

Beyond its deliciousness, Verlander's affection for the burger makes a certain amount of logistical sense. The EaDo restaurant is only about a mile from Minute Maid Park, and it stays open until 11 pm, making it a perfect post-game treat.

Nancy's co-owner Sean Jensen tells CultureMap that he and chef-owner Jason Vaughan consider Verlander and his wife, supermodel Kate Upton, to be regulars. "They have always been supporters and super nice when they visit," he writes in an email.

Continue on CultureMap to learn more.

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