Next Man Mentality

Let's identify Deshaun Watson's new No.1 target

Composite image by Jack Brame.

Houston Texans head coach Bill O'Brien will be the butt of jokes until proven wrong. Walking away without a first-round pick in a trade sending All-Pro wide receiver DeAndre Hopkins was something of an enigma. However, in a way, perhaps Houston could come out the other side looking stronger.

With the 40th pick in place, O'Brien traded away their original 57th selection to the Los Angeles Rams for speedster Brandin Cooks. Add in the redefined Randall Cobb in the slot, perhaps their production gives Deshaun Watson more than just a single go-to weapon. However, in any high-risk scenario, best hope the cards fall your way.

Receptions yards and stud pass-catchers don't go hand in hand. Take a look at the Tampa Bay Buccaneers and Dallas Cowboys — both of whom featured a top 10 receiver and both missed the postseason. Still, having a player who can change the game with a rising pocket passer should fare well.

"Since we [traded] and got him, we definitely kind of built that chemistry," Watson said. "We've been talking ever since. Working out with him has been good. He's just a great person. His family is awesome, amazing. A guy that you just want to be around. He's seen so much football, been around so many people."

Cooks must break free as the team's new top target. Hopkins had been the definition of consistency at NRG Drive, finishing the last three seasons with a minimum of 96 catches for 1,165 yards and seven touchdowns.

Cooks, who will turn 27 this September, has been in the front line for concussion protocol, suffering a minimum of five in his six-year stint. Despite the concerns surrounding CTE and the impact of hits, the former Rams speedster has "zero" concerns about his history with the injury.

"For me, I'm not worried at all," Cooks said on Thursday. "If there is any hesitation or worry, I wouldn't be here right now. But at the end of the day, things happen in this game that you wish don't happen. But when you start to learn through this process, you really start to get an understanding on what this is. There's so much out there that people just don't understand that goes into it. I'm comfortable and I feel great and I look forward to continuing to just do what I have to do and go out there and give it my all."

When healthy, Cooks' 4.33 speed allows him to win in man coverage from a vertical standpoint. Starting his career with the New Orleans Saints, the former Oregon State product is one of four players to finish with four 1,000-yard seasons before their age-26 season.

Cooks' production diminished last season with 42 catches for 583 yards and two touchdowns. Should he find a natural balance between a constant casualty and supreme superstar, the Texans should remain confident in the passing game.

Outside of Cooks, Cobb could continue his comeback tour throughout the Lone Star State. The former Packer signed a cheap deal with the Dallas Cowboys last offseason and shined as the No.3 option, finishing with 55 catches for 828 yards and three touchdowns.

Cobb signed a three-year, $27 million deal this season with the Texans. Houston's inability to find a reliable slot option has been well identified via free agency and the draft. In 2018, DeAndre Carter and former fourth-rounder Keke Coutee combined for 33 catches, 416 yards and zero scores.

Houston is hoping for a full season with Will Fuller as their new top target. Since entering the league in 2016, the former first-rounder has yet to play more than 14 games and has yet to surpass 50 catches on the year. Flashing the potential of a sound vertical threat, Fuller's health could decide if he's viewed as a long-term option entering a contract year.

"He showed up and he's in great shape," O'Brien told reporters on July 31. "He looks good. He's been working out and working hard. He's excited about the season and he's excited about our offense. We're excited about having him for 16 games."

Health will be the main concern for the Texans' passing attack. Should three of the four top options remain on the field, they should combine to replace Hopkins' overall value. However, concussion concerns and lower-body injuries will always be on the minds of the Bulls on Parade faithful.

Houston won't know if trading away a top-five target could look like a win until their season opener on Sept.10. Perhaps Rhode Island rookie Isaiah Coulter could shock the world and become the next big-time target.

Should concussion concerns and lower body injuries minimally factor into the Texans' season, this could be Watson's top unit since entering the league in 2017. If not, there are more questions than answers as the two-time Pro Bowler gears up for contract negotiations.

"We're working hard," O'Brien said on Watson's potential extension. "We feel so strongly about him in this offense, in this organization. We want him here for a long time. We'd love to have Deshaun here."

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A WEEKLY REVIEW OF O'BRIEN'S COACHING

Not my job: Texans no match for the Ravens

Photo by Bob Levey/Getty Images.

The Texans fell to the Ravens 33-16 in a game they had a shot at winning. Most of you reading this will probably think I'm crazy for saying that. I assure you, I meant what I said. One of the reasons they didn't was because Bill O'Brien made a few questionable decisions that cost this team.

The first was the 4th & 1 decision. Deciding to go for it was bad enough. They were down 3-0 near the end of the first quarter with the ball on their own 34-yard line. This is not a situation that calls for a gamble or statement play. The play call itself was okay I guess: a play action bootleg with two short options. It was read and played perfectly by the Ravens defense. Deshaun Watson had nowhere to go with the ball and had to throw it at Darren Fells' back before getting sacked. That led to a quick Ravens touchdown and an early 10-0 deficit. I seriously think he has PTSD after that playoff loss to the Chiefs when it comes to fourth down calls. Bumbling Bill strikes again!

When they got the ball back, they scored a touchdown thanks to more play action passes and pre-snap motion. It was as if Bumbling Bill realized his offensive line was outmatched by the front seven they're opposing. Sure Watson is mobile and looks like a magician escaping sacks, but misdirection helps throw the defense off and keeps Watson from breaking into 177,000,000 pieces. Oh, and the quick reads were a good idea as well. Too bad Bumbling Bill went away from that and opted for longer developing routes. Or will he blame it on Timid Tim Kelly? Or was Waiting Watson holding onto the ball too long? I blame all three.

Also, can we stop starting drives with the predictable run, run, pass combo please? First down should be play action rollout with Watson having the ability to choose to run if it's there. More run/pass/option plays need to be called as well. Incorporate more things that we saw when Watson was on his way to winning rookie of the year before his knee was sacrificed for the Astros.

Credit where it's due: the end of the first half to get a field goal with a minute and change left was good to see. Typically, these situations tend to make Bumbling Bill come out. I liked the quick slant to Cobb with no timeouts. They were able to spike the ball and get the field goal up.

The game was still within reach at 23-13 in the beginning of the fourth quarter. On a 4th & 1, they gave up a 30 yard touchdown run on a direct snap to Mark Ingram. I saw gaps on both sides of the defensive line pre-snap. Sure enough, Ingram got a lead block from the Ravens human plough of a fullback and that effectively put the nail in the coffin at 30-13. I know the tendency is to quarterback sneak or run up the middle, but don't leave gaps along the defensive line trying to stack the middle. First time defensive coordinator Anthony Weaver will take the L on this one.

Overall, I'll give O'Brien and his coaching staff a C- this game. Mistakes were made that could've cost them a legit shot at winning, but the Keke Coutee fumble return for a touchdown wasn't their fault. The play calling menu was brought to us this week by Craft Pita via the "What's Eric Eating" podcast. Tune in next week for another "Not my job!"

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