GO COOGS!

Here's why UH will expand 'Houston Blue' uniforms, reject NFL cease-and-desist

Here's why UH will expand 'Houston Blue' uniforms, reject NFL cease-and-desist
Luv ya Blue running wild. Photo courtesy of Houston Athletics.

University of Houston Athletics are in a “Luv ya blue” mood and they don’t care who knows it — not even the NFL.

The university has announced that its football and volleyball teams will wear new Houston Blue jerseys, reminiscent of the classic colors of the Houston Oilers era. The volleyball team's uniform will debut theirs starting November 9 against Texas Tech, while the football team will debut theirs against Baylor on November 23. At the latter event, the first 20,000 fans will receive commemorative Houston Blue rally towels.

The resemblance of the new colors to the Oilers brand was not lost on the NFL. When UH Athletics started incorporating Houston Blue into their uniforms in September 2023, the NFL sent a cease-and-desist letter claiming the uniforms were an attempt to leech off the legacy of the Oilers and the intellectual property of the team now known as the Tennessee Titans. As if to prove the point, the Titans have occasionally worn Columbia blue throwback uniforms at certain games.

UH is unbothered according to vice president for intercollegiate athletics Eddie Nuñez.

“As a university deeply connected to the fabric of Houston, incorporating ‘Houston Blue’ into our uniforms is a powerful way to celebrate the city’s rich history,” he said. “From iconic blue street markers to the Houston Police Department’s signature blue police cars and helicopters, this color holds a special place in the hearts of Houstonians. We’re thrilled to share this tradition with our fans and offer them the chance to show their pride through exclusive merchandise, making it an exciting time for Cougar Nation to rally together.”

The accompanying press release for the uniforms came with a helpful history lesson showing that the Oilers adopted a color widely associated with Houston, not the other way around. The city has incorporated blue into public infrastructure, from street curbs to city vehicles, since the 1920s. The Oilers weren’t even the first Houston team to use blue in their uniforms. That honor belongs to the minor league baseball team, the Houston Buffs.

UH will be offering a wide range of merchandise to sell in the new Houston Blue colors in person and online through the University of Houston Bookstore as well as at select local retailers. These include shirts, hats, polos, jerseys, and hoodies. Get them before the NFL sends a more strongly-worded letter.

_______________

Fans of Houston sports and Houston food can now score tickets to The Tailgate, CultureMap's all-out party devoted to everyone’s favorite way to get in the gameday spirit. The event, presented by Verizon, goes down from 6-9 pm November 11 at 8th Wonder. Tickets are $75 for VIP and $50 for General Admission. For a limited time, we’re giving you $10 off; use code SPORTSMAP at checkout. Get your tickets now!

Most Popular

SportsMap Emails
Are Awesome

Listen Live

ESPN Houston 97.5 FM
The Rockets are in it to win it this year. Composite Getty Image.

While the rolling Astros have a week of possible World Series preview matchups against the Phillies and Cubs, it’s the Rockets who made the biggest local sports headline with their acquisition of Kevin Durant. What a move! Of course there is risk involved in trading for a guy soon to turn 37 years old and who carries an injury history, but balancing risk vs. reward is a part of the game. This is a fabulous move for the Rockets. It’s understood that there are dissenters to this view. Everyone is entitled to an opinion, including people with the wrong opinion! Let’s dig in.

The Rockets had a wonderful season in winning 52 games before their disappointing first-round playoff loss to the Warriors, but like everyone else in the Western Conference, they were nowhere close to Oklahoma City’s caliber. While they finished second in the West, the Rockets only finished four games ahead of the play-in. That letting the stew simmer with further growth among their young players would yield true championship contention was no given for 2025-26 or beyond.

Kevin Durant is one of the 10 greatest offensive players the NBA has ever seen. Among his current contemporaries only Stephen Curry and Nikola Jokic make that list. For instance, Durant offensively has clearly been better than the late and legendary Kobe Bryant. To view it from a Houston perspective, Durant has been an indisputably greater offensive force than the amazing Hakeem Olajuwon. But this is not a nostalgia trip in which the Rockets are trading for a guy based on what he used to be. While Durant could hit the wall at any point, living in fear that it’s about to happen is no way to live because KD, approaching his 18th NBA season, is still an elite offensive player.

As to the durability concern, Durant played more games (62) this past season than did Fred VanVleet, Jabari Smith, and Tari Eason. The season before he played more games (75) than did VanVleet, Dillon Brooks, and Alperen Sengun. In each of the last two seasons Durant averaged more minutes per game (36.9) than any Rocket. That was stupid and/or desperate of the Suns, the Rockets will be smarter. Not that the workload eroded Durant’s production or efficiency. Over the two seasons he averaged almost 27 points per game while shooting 52 percent from the floor, 42 percent from behind the three-point line, and 85 percent from the free throw line. Awesomeness. The Rockets made the leap to being a very good team despite a frankly crummy half-court offense. The Rockets ranked 21st among the 30 NBA teams in three-point percentage, and dead last in free throw percentage. Amen Thompson has an array of skills and looks poised to be a unique star. Alas, Thompson has no credible jump shot. VanVleet is not a creator, Smith has limited handle. Adding Durant directly addresses the Rockets’ most glaring weakness.

The price the Rockets paid was in the big picture, minimal, unless you think Jalen Green is going to become a bonafide star. Green is still just 23 years old and spectacular athletically, but nothing he has done over four pro seasons suggests he’s on the cusp of greatness. In no season has Green even shot the league average from the floor or from three. His defense has never been as good as it should be given his athleticism. Compared to some other two-guards who made the NBA move one year removed from high school, four seasons into his career Green is waaaaaay behind where Shae Gilgeous-Alexander, Anthony Edwards, and Devin Booker were four seasons in, and now well behind his draft classmate Cade Cunningham. Dillon Brooks was a solid pro in two seasons here and shot a career-best from three in 2024-2025, but he’s being replaced by Kevin Durant! In terms of the draft pick capital sent to Phoenix, five second round picks are essentially meaningless. The Rockets have multiple extra first round picks in the coming years. As for the sole first-rounder dealt away, whichever player the Rockets would have taken 10th Wednesday night would have been rather unlikely to crack the playing rotation.

VanVleet signs extension

Re-signing Fred VanVleet to a two-year, 50 million dollar guarantee is sensible. In a vacuum, VanVleet was substantially overpaid at the over 40 mil he made per season the last two. He’s a middle-of-the-pack starting point guard. But his professionalism and headiness brought major value to the Rockets’ kiddie corps while their payroll was otherwise very low. Ideally, Reed Sheppard makes a leap to look like an NBA lead guard in his second season, after a pretty much zippo of a rookie campaign. Sheppard is supposed to be a lights-out shooter. For the Rockets to max out, they need two sharpshooters on the court to balance Thompson’s presence.

For Astro-centric conversation, join Brandon Strange, Josh Jordan, and me for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday. Click here to catch!

_____________________________________________

*Looking to get the word out about your business, products, or services? Consider advertising on SportsMap! It's a great way to get in front of Houston sports fans. Click the link below for more information!

https://houston.sportsmap.com/advertise

SportsMap Emails
Are Awesome