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Here's why UH will expand 'Houston Blue' uniforms, reject NFL cease-and-desist

Here's why UH will expand 'Houston Blue' uniforms, reject NFL cease-and-desist
Luv ya Blue running wild. Photo courtesy of Houston Athletics.

University of Houston Athletics are in a “Luv ya blue” mood and they don’t care who knows it — not even the NFL.

The university has announced that its football and volleyball teams will wear new Houston Blue jerseys, reminiscent of the classic colors of the Houston Oilers era. The volleyball team's uniform will debut theirs starting November 9 against Texas Tech, while the football team will debut theirs against Baylor on November 23. At the latter event, the first 20,000 fans will receive commemorative Houston Blue rally towels.

The resemblance of the new colors to the Oilers brand was not lost on the NFL. When UH Athletics started incorporating Houston Blue into their uniforms in September 2023, the NFL sent a cease-and-desist letter claiming the uniforms were an attempt to leech off the legacy of the Oilers and the intellectual property of the team now known as the Tennessee Titans. As if to prove the point, the Titans have occasionally worn Columbia blue throwback uniforms at certain games.

UH is unbothered according to vice president for intercollegiate athletics Eddie Nuñez.

“As a university deeply connected to the fabric of Houston, incorporating ‘Houston Blue’ into our uniforms is a powerful way to celebrate the city’s rich history,” he said. “From iconic blue street markers to the Houston Police Department’s signature blue police cars and helicopters, this color holds a special place in the hearts of Houstonians. We’re thrilled to share this tradition with our fans and offer them the chance to show their pride through exclusive merchandise, making it an exciting time for Cougar Nation to rally together.”

The accompanying press release for the uniforms came with a helpful history lesson showing that the Oilers adopted a color widely associated with Houston, not the other way around. The city has incorporated blue into public infrastructure, from street curbs to city vehicles, since the 1920s. The Oilers weren’t even the first Houston team to use blue in their uniforms. That honor belongs to the minor league baseball team, the Houston Buffs.

UH will be offering a wide range of merchandise to sell in the new Houston Blue colors in person and online through the University of Houston Bookstore as well as at select local retailers. These include shirts, hats, polos, jerseys, and hoodies. Get them before the NFL sends a more strongly-worded letter.

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Fans of Houston sports and Houston food can now score tickets to The Tailgate, CultureMap's all-out party devoted to everyone’s favorite way to get in the gameday spirit. The event, presented by Verizon, goes down from 6-9 pm November 11 at 8th Wonder. Tickets are $75 for VIP and $50 for General Admission. For a limited time, we’re giving you $10 off; use code SPORTSMAP at checkout. Get your tickets now!

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The Texans have a lot of work to do this offseason. Composite Getty Image.

So how successful was the recently concluded Houston Texans’ season? Their record was the same 10-7 mark posted a year ago, they won a home playoff game as a year ago, and then were eliminated in the Divisional round as a year ago. Coming off three seasons in which the Texans won a total of 11 games, the 2023 campaign went down as an unquestionably tremendous success. Holding steady in 2024? Let’s go with middling success. While more than a few subscribe to the notion that if you’re not going forward you’re going backward, that’s too cut and dried to categorize the 2024 Texans.

Winning a horrible AFC South simply is not an achievement to brag on. That said, the Texans were leaps and bounds better than the horrible. It’s not very long ago that they were the horrible. The South is the only AFC division the Texans would have come close to winning, but while watered down with regard to impressiveness, it’s not as if winning it is meaningless. Eight times now in their 23 seasons of existence the Texans have won the division. Taking nothing else into consideration, that is quite good. With divisions comprised of four teams, if everything was equal over a lengthy period of time (quality of management, coaching, luck, and whatever else) pure math says each team should win its division once every four years. The Texans eight titles in 23 seasons is better than once every three years. Since the current divisional format was adopted when the Texans began playing in 2002, the Colts have won the South nine times, the Titans four times, the Jaguars just twice. The Texans have won their division crowns in pairs: 2011/2012, 2015/2016, 2018/2019, 2023/2024. They will be clear favorites to make it back-to-back-to-back division championships for the first time.

And now to the flip side of the coin. The Texans are an utter failure at achieving anything beyond winning a Wild Card round game on their home field. Eight playoff appearances, a 6-2 record all at home vs. a Wild Card, 0-6 in the Division round, hence zero spots in the AFC Championship game. The Texans have not come close to winning in any of those six defeats. Their best go of it was their first ever postseason, the 2011 season. The Texans were at Baltimore, and twice in the last three minutes of the fourth quarter took possession trailing 20-13. The first of those possessions featured consecutive T.J. Yates (!) completions to Andre Johnson that got them near midfield. Yates’s next throw was also intended for Johnson. It was a deep ball intercepted by Ed Reed (that would not be the last time Ed Reed was involved in a poor outcome for the Texans but that’s a wholly different topic). The Texans then forced a Ravens’ three and out and took over after the punt at their own 48-yard-line with 45 seconds left. Yates threw four straight incompletions and that was that. Thirteen years later the Texans have come no closer to the NFL’s semifinals. Using the same simple math that dictates a team should win its division every four years, with sixteen teams competing for two spots in the Conference Championship game, over the long haul a franchise should average an appearance once every eight years. The Texans are still sitting on zero. The Cleveland Browns (2.0 edition) are the only other AFC franchise to never get within one victory of the Super Bowl.

Other than the seven point loss to the Ravens, Saturday’s defeat in Kansas City is the only other non-double digit Texans’ playoff loss, and that was a nine point game only because the Chiefs took a safety in the final seconds. Their other six playoff losses have come by an average of 19.83 points. That drives home the fact that the Texans have yet to ever be true Super Bowl contenders.

Waiting for Patrick Mahomes, Josh Allen, and Lamar Jackson to decline isn’t much of a plan. Will C.J. Stroud evolve into a quarterback worthy of belonging in at least the same paragraph as those three, if not the same sentence? Will Nick Caserio atone for his arrogant and erroneous declaration that it was a “lazy narrative” to point to the Texans’ offensive line play as, well, offensive? Those are two of the bigger questions to which the answers will shape the Texans’ ceiling for 2025 and beyond.The nucleus of a potentially elite defense is there with Will Anderson, Danielle Hunter (for one more season at least), Derek Stingley, Kamari Lassiter, and Calen Bullock. It’s not supremely difficult to get pretty good in the NFL. Greatness is a much higher hurdle to clear. The Texans are pretty good. Pretty good may be good enough to win another cute little division championship banner. Can they deliver great?

Still three weeks to go until the doors open at spring training, but the Astros are always in season for our discussion. New Stone Cold ‘Stros podcasts drop each Monday, with intense negotiations in progress to add a Thursday episode. Click here to watch!

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