ROOT FOR THE HOME TECH

Astros executive addresses innovations in sports

Courtesy photo

This article originally appeared on InnovationMap and was written by Natalie Harms.

Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.

"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."

Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.

The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.

"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.

The approach to technology in sports is changing as younger players enter the scene.

"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."

From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.

The evolution of pitching technology

One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.

"Brent has the ability to take technology and blend it with the craft," Brand says.

The players as industrial machines

One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.

"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."

From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.

Wearables and sleep technology

Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.

"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.

But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.

Esports

Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.

Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.

Composite photo by Brandon Strange

After the Astros' offseason of shame and blame and firings and hirings, finally some actual baseball games! Okay, games with meaningless outcomes, but one way to move past almost Astros related conversation revolving around their cheating ways. Things could have been wild this weekend had the Washington Nationals not stormed Minute Maid Park to win the World Series four months ago. The Astros and Nats open the spring training game schedule Saturday and Sunday with a pair at the complex the two share in West Palm Beach.

Counting a couple of days with split squad games, the Astros play 31 practice games in Florida. With the more relaxed atmosphere of fun in the sun and the games not counting, you'd think opposing team fan heckling of the Astros shouldn't be too bad. The Astros' Grapefruit League schedule does not include the Yankees or Dodgers. The Yankees are on the other side of Florida, the Dodgers are in Arizona.

On the field the Astros have fewer concerns than most teams. Behind Justin Verlander and Zack Greinke the starting rotation is all question marks, but the candidate pool is deep enough to yield at least halfway decent answers. At least given all the run support that is likely.

The everyday lineup is essentially set, and still loaded. The only notable spring storyline is whether long heralded prospect Kyle Tucker wins the primary right field job. Tucker turned 23 years old last month. An overwhelmingly high percentage of great hitters in Major League history are established in the bigs no older than 23. Tucker isn't handed the job, because the Astros could not dump the final year and 13 million dollars of Josh Reddick's contract. They would literally have given him away had there been a taker. No taker. Reddick turned 33 on Wednesday. He was a bad player last season, so unless he has a salary drive bounce back of a season, Tucker is a huge disappointment if the primary right field job doesn't wind up his.

Don't be an Astropologist. The Astros blatantly, brazenly, and arrogantly cheated. It impacted games. How often and how substantially, open to debate. But it impacted games. If it had no impact on games, then the Astros and those complicit were the biggest band of morons in baseball history for going on with the scheme as long as they did. Besides, ineffectual cheating is still cheating.

All those whining about NY and LA and national media piling on. Stop. That just makes the whiners, and Houston, look provincially small. As if had the Yankees and/or Dodgers been nailed for cheating at the Astros' expense the same people now saying "Leave the Astros alone!" or "A bunch of other teams were doing it too!" wouldn't be screaming holy hell that "The Astros were robbed!" "Hang the Yankees in the town square!"

If you don't want the time, don't do the crime. The Astros did the crime. It's still their time to deal with the fallout. They and Astros fans, don't enforceably get to say, make it stop! If you're thinking, ok, ok, you're right but enough already! Understood. The furor will subside. But if your kid screws up he or she doesn't get to decide when he or she is no longer grounded.

It's still a fresh story. There have been no games to talk about yet, no player performances to criticize, no manager's decisions to second guess. That time is coming. As will be a bunch of wins for the 2020 Astros.

Huge game for the Rockets Saturday night at Utah. The Rockets running fifth in the Western Conference, behind the fourth place Jazz by two in the loss column. The season series rides on Saturday's outcome. It would be a massive win for the Rockets. With a loss, it's not a stretch to say they'd be unlikely to have home court advantage for even the first round of the playoffs.

Rockets add DeMarre Carroll and Jeff Green

Again this season the Rockets shopped the buyout bargain bin to fill out their roster for the stretch run. Last season they added Iman Shumpert and Kenneth Faried, two guys who gave them next to nothing in the playoffs. This year's contestants are 33 year old DeMarre Carroll and 33 year old Jeff Green. Carroll had fallen out of the rotation of a bad Spurs team, the Jazz released Green before Christmas. The Lakers and Clippers are not quivering.

Buzzer Beaters: 1. Saturday marks the 40th anniversary of the USA "Miracle on Ice" win over the USSR at the Lake Placid Olympics. No sporting event can ever plausibly spark American patriotic fervor the way that game and subsequent winning of the gold medal did. 2. $80 plus taxes and "fees" to watch Fury-Wilder II Saturday night? No thanks. Could be a heckuva fight though. 3. Most memorable fights I watched live: Bronze-Tyson/Holyfield II, the ear bite fight. Silver-Alexis Arguello/Aaron Pryor 1982 Gold-Marvelous Marvin Hagler/Tommy Hearns 1985. If never seen, absolutely watch on YouTube. Eight plus minutes of Oh My Goodness!

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