ROOT FOR THE HOME TECH

Astros executive addresses innovations in sports

Courtesy photo

This article originally appeared on InnovationMap and was written by Natalie Harms.

Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.

"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."

Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.

The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.

"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.

The approach to technology in sports is changing as younger players enter the scene.

"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."

From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.

The evolution of pitching technology

One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.

"Brent has the ability to take technology and blend it with the craft," Brand says.

The players as industrial machines

One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.

"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."

From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.

Wearables and sleep technology

Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.

"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.

But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.

Esports

Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.

Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.

Houston's magic number is down to 1

Astros daily report presented by APG&E: 3 hits from the 6-4 win

Photo by Dylan Buell/Getty Images

After the mini-sweep of the Rangers concluding with win number 100 on the season which secured a playoff spot, the Astros turned their sights to clinching the division. With their magic number at 2, they could clinch on Friday with a win in the series opener against Los Angeles and an Oakland loss. Here is a recap of the first game of the weekend against the Angels:

Final Score: Astros 6, Angels 4.

Record: 101-53, first in the AL West.

Winning pitcher: Zack Greinke (17-5, 3.05 ERA).

Losing pitcher: Jaime Barria (4-10, 6.43 ERA).

1) Starting with a bang

With a chance to clinch their division and continue to lead the battle for playoff home-field advantage, Houston came out swinging on Friday night. In the first inning, the Astros blasted three home runs with solo shots from Jose Altuve which led off the inning, and Alex Bregman as he tries to catch the sidelined Mike Trout for a possible MVP award.

Later in the inning, Carlos Correa took advantage of a runner on base with a home run of his own, a two-run bomb to extend the lead before Josh Reddick tacked on one more with an RBI-single to make it 5-0 after one.

2) Greinke struggles in the fourth but finishes five innings

Zack Greinke allowed just two hits through the first three innings: a single and a solo home run which at the time cut the lead to 5-1. Carlos Correa pushed the lead back to five runs with his second home run of the night in the bottom of the third.

Greinke would struggle in the top of the fourth, however, allowing five straight hits which would score three runs to cut Houston's lead to 6-4. He would recover and toss a 1-2-3 fifth, but that would be it for him in a five-inning start, as Houston passed the ball to their bullpen to throw the last four frames. His final line: 5 IP, 7 H, 4 R, 4 ER, 0 BB, 4 K, 1 HR.

3) Houston's bullpen dominant the rest of the way

Josh James was the first reliever out of Houston's bullpen to take over for Greinke in the top of the sixth and erased a two-out walk to complete a scoreless inning. Ryan Pressly, making his first appearance in a month after having surgery on his knee, returned dominantly with a 1-2-3 inning.

Will Harris did the same in the top of the eighth, holding the two-run lead going to the ninth. Roberto Osuna had the chance for another save in the top of the ninth and converted it to finish off the 6-4 win. That reduced the magic number to one, meaning the Astros are now a win or Oakland loss away from clinching the American League West. They are also just two wins away from matching last year's franchise number of 103.

Up Next: Game two of this three-game set with the Angles will be on Saturday at 6:10 PM. Wade Miley (14-5, 3.71 ERA) will get the start for Houston while Patrick Sandoval (0-3, 4.91 ERA) is expected to be on the mound for Los Angeles.

The Astros daily report is presented by APG&E.

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