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Astros executive addresses innovations in sports

Astros executive addresses innovations in sports
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This article originally appeared on InnovationMap and was written by Natalie Harms.

Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.

"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."

Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.

The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.

"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.

The approach to technology in sports is changing as younger players enter the scene.

"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."

From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.

The evolution of pitching technology

One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.

"Brent has the ability to take technology and blend it with the craft," Brand says.

The players as industrial machines

One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.

"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."

From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.

Wearables and sleep technology

Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.

"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.

But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.

Esports

Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.

Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.

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The competition level is about to rise. Composite Getty Image.

The Astros closed out their latest road trip with a winning record, a feat made more impressive considering the turbulence at the back of the rotation. Brandon Walter and Ryan Gusto both endured rough outings, with Walter in particular getting tagged hard. Still, Houston salvaged the finale, thanks largely to Mauricio Dubón’s breakout performance. The utilityman launched two home runs to power an offense that’s quietly been heating up for weeks.

But even with a solid finish, not everything is trending upward.

Josh Hader, who’s been one of the game’s most reliable closers this season, has begun to show signs of vulnerability. He’s allowed a home run in three of his last six outings. While his overall numbers remain strong, the long ball—a problem that plagued him last year—is starting to creep back into the picture.

As the Astros return home, the schedule offers no breather. They’ll face the Phillies and Cubs before a brief trip to Colorado to take on the struggling Rockies. After that comes a marquee series against the defending champion Dodgers in Los Angeles. With three of their next four opponents being legitimate World Series threats, the coming stretch looms large.

Can the bats keep pace?

If the last month is any indication, the Astros have reason to feel optimistic. Christian Walker has started to show signs of life after a quiet start to the season, hitting .260 with a .762 OPS and five home runs over the past 30 days. José Altuve has been scorching with a .302 average and .901 OPS in that span, while Jeremy Peña has taken things to another level, batting .384 with a 1.009 OPS.

As a team, the Astros rank 7th in OPS, 5th in runs, 3rd in batting average, and 7th in home runs over the last 30 days. It’s a surge that’s come at the right time—and one they’ll need to sustain.

The injury picture is also starting to shift in Houston’s favor.

Joe Espada told The Athletic's Chandler Rome that Christian Javier recently threw a live batting practice session, touching 95 mph as he continues his return from Tommy John surgery. JP France has thrown multiple live BPs and could be ready to help if things continue to progress with his shoulder. Luis Garcia, however, remains further away despite undergoing surgery more than two years ago. He's expected to throw a live BP this week.

Spencer Arrighetti (thumb) should be able to return in August, and Lance McCullers has resumed throwing and is currently on the 15-day IL with a foot sprain.

The Astros are winning. The offense is rolling. The reinforcements are on the way. But with a brutal stretch looming, the team’s margin for error is about to be put to the test.

There's so much more to cover! Don't miss the video below as we examine the topics above and much, much more!

The MLB season is finally upon us! Join Brandon Strange, Josh Jordan, and Charlie Pallilo for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday.

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