ROOT FOR THE HOME TECH
Astros executive addresses innovations in sports
Jun 18, 2019, 4:01 pm
Courtesy photo
This article originally appeared on InnovationMap and was written by Natalie Harms.
Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.
"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."
Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.
The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.
"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.
The approach to technology in sports is changing as younger players enter the scene.
"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."
From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.
The evolution of pitching technology
One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.
"Brent has the ability to take technology and blend it with the craft," Brand says.
The players as industrial machines
One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.
"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."
From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.
Wearables and sleep technology
Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.
"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.
But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.
Esports
Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.
Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.
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The phrase most associated with the late former Oakland-Los Angeles-Oakland Raiders’ owner Al Davis was “Just win baby.” One has to think Al would strongly approve of the Houston Astros. Going to the fifth inning Sunday against the Mariners the Astros were facing a 3-0 deficit and staring at the prospect of being swept out of Seattle and having their American League West division lead slashed to just two games. Now after roaring from behind with 11 unanswered runs to take the series finale in the Emerald City, and then sweeping three games from the Diamondbacks in Phoenix, the Astros stand six games up with 60 games to go. So, if the Astros play just .500 ball the rest of the way (which would have them finish with 90 victories), the Mariners have to play .600 ball to catch them. If somehow the Astros are to maintain their season long win pace to the finish line they’d close with 95 wins, and the race is already over unless someone thinks the M’s are poised to uncork a finishing kick of 41-19 or better. It’s quite a pleasing perch from which the Astros survey the standings. Coupled with the freefalling Detroit Tigers having dropped nine of their last ten games, the Astros amazingly start this homestand sporting the best record in the entire American League. On the homestand they follow four games against the team with the second-worst record in the American League (Athletics) with three versus the team with the second-worst record in the National League (Nationals). I know, I know. There is fear of the Astros playing down to the competition, but that is not the way to look at it. A bad Major League team can beat a good team in a series at any time. If it happens it happens, but it wouldn’t mean it happened only because the Astros didn’t take their opponent seriously. This isn’t the NBA.
Trade deadline looming
Of course, It hasn’t been all good news with Isaac Paredes badly injuring a hamstring Sunday. Paredes could be back in three weeks (doubtful), he could miss the rest of the season. GET WELL SOON JEREMY PENA! Lance McCullers’s latest Injured List stint could be considered addition by subtraction for the Astros’ starting rotation. Whether impacted by his blister issue, Lance was lousy in four of his last five starts. So, one week from the trade deadline, if general manager Dana Brown has the ammo to get one deal done, where does he make the upgrade? The left-handed hitter everyone knows the Astros can use regardless of Yordan Alvarez’s status is a natural priority. With the Astros’ weak farm system it would seem difficult for Brown to put forth the winning offer for the top bats that could be in play. That probably rings even truer now, since if he wasn’t already untouchable, Brice Matthews may have cemented untouchable status by darn near winning the first two games of the Diamondbacks series by himself. Matthews is going to struggle mightily to hit for a good average if he can’t make notable improvement in the contact department, but the power is obvious, as is the athleticism in the field. The 23-year-old Matthews and 22-year-old Cam Smith (though presently mired in a three for 36 slump) are the clear (and right now only) two young shining beacons for the lineup’s future.
You can't have enough pitching
While Brandon Walter has been a revelation, a starting pitcher would make sense unless the decision is to hope Spencer Arrighetti and/or Cristian Javier can contribute meaningfully upon return to the big leagues, likely sometime next month. Going after a reliever or two may make more sense in terms of availability and transaction cost. Overall the Astros’ bullpen has been excellent, but Bryan Abreu is the only trustworthy right-handed option for Joe Espada. Back to Walter. Barely two months ago no way Walter himself would have believed he’d be where he is now. Nine starts since being summoned basically out of desperation, Walter has a 3.35 earned run average, and a stunning 13 to one strikeout-to-walk ratio with his 52 strikeouts against a measly four walks allowed in 53 2/3 innings. Walter has pitched fabulously in seven of his nine starts. He only has two wins, but that’s because in five of the six Walter starts the Astros didn’t win the game they failed to score more than two runs. Walter turns 29 years old in September. His only prior big league experience was 23 innings in relief with a 6.26 ERA for the Red Sox two years ago. The Bosox released him last August, the Astros signed him basically as minor league depth. Look at him (and the Astros) now.
For Astro-centric conversation, join Brandon Strange, Josh Jordan, and me for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday. Click here to catch!
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