ROOT FOR THE HOME TECH
Astros executive addresses innovations in sports
Jun 18, 2019, 4:01 pm
Courtesy photo
This article originally appeared on InnovationMap and was written by Natalie Harms.
Over the past decade or so, sports franchises have seen a boom in technology integration. The fact of the matter is that both the teams and the players need to tap into tech to have a competitive advantage on the field — and especially when it comes to the business side of things.
"Technologically advanced companies want to do business with technologically advanced companies," says Matt Brand, senior vice president of corporate partnerships and special events at the Houston Astros. "Old cats like me need to realize you have to stay current or else you're just going to get passed up."
Brand was the subject of a live recording of HXTV — the video arm of Houston Exponential — at The Cannon. He addressed several trends in sports technology, and shared how the Astros are approaching each new hot technology.
The Astros are pretty ahead of the curve when it comes to technology, Brand says, and the trick is keeping a pulse on potential game-changing technology far in advance of implementation.
"The things that we're developing now in 2019 and 2020 are the thing that are going to help us in 2024 and 2025," Brand says.
The approach to technology in sports is changing as younger players enter the scene.
"This generation of players want all the technology they can get," Brand says. "They want what's going on up to the day."
From esports to sports betting sites, here's what the hometeam has on its radar, according to brand.
The evolution of pitching technology
One aspect of the game that's been greatly affected by technology is pitching. Brand says that pitching coach, Brent Strom, is better able to do his job nowadays that there's better quality video and monitoring technologies. Brand cited the transformations of former pitcher Charlie Morton and current pitcher Ryan Pressly. Both saw impressive transformations in their pitching ability thanks to Strom and his technology.
"Brent has the ability to take technology and blend it with the craft," Brand says.
The players as industrial machines
One way the franchise thinks about its players is as machines — in the least objectifying way, surely. But Brand compares baseball players to major, expensive oil and gas machines, and in heavy industry, it's very common for a company to drop $30 million or more on a machine. Of course the company would schedule preventative maintenance and service appointments to protect their investments.
"We've got players now who are high performance machines," Brand says, citing players like Justin Verlander. "We want to make sure we have the best technology and the best care around them."
From doctors and nutritionists to the latest and greatest technologies, implementing the best practices is a good way to protect your assets.
Wearables and sleep technology
Another trend within sports is tracking sleep using technology. Wearable devices to track sleep and health are widely used, says Brand, but the Astros weren't comfortable with the constant monitoring.
"They feel like it's an invasion of privacy," Brand says. They feel like the data would be used against them when it came time to negotiate their contracts.
But prioritizing sleep is crucial in a sport where players travel across the country playing 162 games a season. Brand says investing in the players' sleep equipment is something they make sure to do.
Esports
Brand says, somewhat controversial, that esports is pretty low on the franchise's priority list, and there's one reason for that: Money.
Continue reading on InnovationMap to learn about a movement coming in marketing and betting within sports.
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For a second straight season, the Houston Texans will be without Tank Dell to end the regular season and for the playoffs after the dynamic receiver suffered another major injury.
“It’s tough to see guys get injured, the work that guys put in, how much they put their bodies on the line to play this game,” Ryans said. “It’s deeper than football. We are talking about real people who have real emotions and real feelings who are going through a tough time right now. Our thoughts and prayers are with everyone involved in that situation.”
The AFC South champion Texans will have to regroup quickly with a visit from the Ravens coming on Christmas Day. Dell’s injury is another blow to a team that was already missing Stefon Diggs after the four-time Pro Bowl receiver sustained a season-ending knee injury in Week 8.
Dell ranks second on the team with 51 receptions for 667 yards and three touchdowns behind Nico Collins, who has 909 yards receiving and six scores.
Tight end Dalton Schultz has 482 yards receiving and two touchdowns and running back Joe Mixon 291 yards receiving and a touchdown grab. But with Dell and Diggs out, the Texans are thin at receiver.
John Metchie, who has just 182 yards receiving this season, could fill in for Diggs this week, but his status is uncertain after he missed Saturday’s game with a shoulder injury.
“There is a chance John could be back,” Ryans said. “I think he’s progressing, so we’ll see where he ends up on Wednesday.”
Other options at the position are veteran Robert Woods, who has just 143 yards receiving this season, and Xavier Hutchinson, who nine catches. Houston claimed former Ravens receiver Diontae Johnson off waivers on Monday, so he could factor in at some point.
Quarterback C.J. Stroud, one of Dell’s closest friends, was distraught after Dell’s injury and remained upset after the game. He said it will be difficult for the team to bounce back after losing Dell to a serious injury again.
“The easy answer is to tell you something to make everybody feel nice, but it’s not the truth right now,” he said after the game. “The truth is that it’s not easy seeing your brother go down like that. (Sunday) we’ll have to get recovery, get ready for Wednesday because it’s another big-time opponent. The Ravens are a great team. It’ll be a playoff atmosphere on Christmas Day.”
Don't miss the video above as the crew from Texans on Tap previews the Texans' Christmas Day matchup with the Ravens!
What's working
Stroud distributed the ball well Saturday, completing passes to six different players. Dell led the way with six receptions for 98 yards and Collins had seven receptions for 60 yards while being double-teamed often.
With teams likely to place even more emphasis on stopping Collins with Dell out, Stroud will need to continue to spread the ball around against the Ravens.
What needs help
The Texans continue to struggle in the red zone and converted just 1 of 3 opportunities Saturday. This comes after they were also 1 of 3 in a win over the Jaguars in Week 13 and converted just 2 of 4 chances in a loss to the Titans in Week 12.
“We had our opportunities, and it just comes down to as simple as guys being in the right spot,” Ryans said. “We just have to make the plays. We have to finish and that’s all it comes down to.”
Stock up
LB Christian Harris had seventh tackles and a sack against the Chiefs in his second game of the season after missing the first 13 with a calf injury. His sack was Houston’s 46th of the season, which ties a franchise record that was set last season.
Stock down
K Ka’imi Fairbairn missed an extra point Saturday. He’s been excellent from long range this season, making 13 field goals longer than 50 yards. But has struggled on shorter kicks, missing two from less than 30 yards before Saturday’s PAT miss.
Injuries
S Jimmie Ward injured his foot Saturday and could miss the rest of the season. … G Shaq Mason injured his knee against the Chiefs and will likely miss Wednesday’s game.
Key number
10 — Dell’s touchdown Saturday was the 10th of his career, tying Hall of Famer Andre Johnson for most TD catches by a Texans through their first two seasons.
Next steps
The Texans look for their first win over Baltimore since 2014 after five consecutive wins by the Ravens, including a 34-10 victory in the divisional round of the playoffs last season.