COLLECT THEM ALL!
How clever sports collectors are seriously cashing in on the pandemic
Aug 24, 2021, 3:21 pm
COLLECT THEM ALL!
After seven decades, since Willie Mays was a rookie, Major League Baseball is trading companies that sell baseball trading cards. Starting in 2026, sports apparel company Fantatics will have sole authority to produce cards bearing MLB team logos. Fanatics will be taking over for Topps as MLB's "exclusive partner" in the baseball card category.
Since the NFL and NBA are part of MLB's deal with Fanatics, Topps is left with Major League Soccer as its main pro sports property. Talk about bad timing, Topps is set to go public with an evaluation of $1.3 billion, although Mr. Wonderful on Shark Tank might argue that sales won't support that figure now.
Topps, which started as a chewing gum company, first produced baseball cards in 1951. With major sports leagues unavailable now, Topps may approach college conferences with trading card offers.
More bad timing for Topps - the sports card industry has exploded during the Covid pandemic with collectible cards increasing in value as much 500 percent the moment buyers leave the store. Card buyers are lining up outside stores before they open to race for the hobby aisle like the Running of the Bulls in Pamplona. Occasionally things turn ugly, like last May when four men assaulted another man who had just purchased baseball cards at a Target store in Milwaukee. The man pulled a gun on his attackers. No shots were fired and the four would-be muggers were arrested. This is why we can't have nice things – and Target can't have baseball cards on its shelves. Target only sells trading cards via its website now.
Huh? #MLB #NFL #NBA #Target pic.twitter.com/4k3OtpUvsj
— Ken Hoffman (@KenCultureMap) August 9, 2021
"To ensure the safety of our guests and team members, MLB, NFL, and NBA trading cards will no longer be sold in stores until further notice" – sign at Target customer service counter in Houston.
This month a Honus Wagner card from 1911 sold at auction for $6.6 million, a record for baseball cards. The previous mark was $5.2 million for a 1952 Mickey Mantle "rookie card," despite The Mick joining the Yankees in 1951. Years later Mantle would be victimized when Kramer sucker punched him in the jaw during a brawl at Yankees fantasy camp in Florida.
Other high-end sports cards include an autographed LeBron James rookie card ($5.2 million), a Luka Doncic rookie card for $4.6 million, and a Wayne Gretzky rookie card for $3.75 million – all sold this year. Doncic has played only three NBA seasons, how's this even possible?
I've never been a baseball card guy, other than flipping them into a hat when I was a kid, or playing closest to the wall, or knocking down leaners. I usually got wiped out by the kid who lived two floors up. You won't hear me say, "I'd be a millionaire today if my mother didn't throw out my baseball card collection from under my bed."
The 2004 Topps set didn't include Barry Bonds. Photo by Ken Hoffman.
I haven't had much luck with baseball cards as an adult, either. In 2004, I bought the "complete set" of Topps baseball cards at Walmart as a birthday present for my kid. Later I discovered that the Topps set that year didn't include Barry Bonds, only the greatest player of that era, maybe the greatest ever – if you can overlook his giant steroid (alleged) melon. Bonds didn't sign the Major League Baseball Players Association licensing agreement, by which big leaguers share equally in payments from baseball card companies. It comes to about $500 per year per player.
Bonds, on his way to becoming the all-time home run king, wanted to sell his own card and keep all the money. It wasn't until 2017 that Bonds and Topps reached a deal for a 2004 Bonds baseball card so collectors could complete their sets belatedly. Nah, I'm good.
Let's see how Bonds did that missing baseball card year. He batted .362, hit 45 homers and had an all-time record on base percentage of .609. If you're familiar with the Backyard Baseball video game for children, those are Pete Wheeler crazy numbers.
Here's where Bonds' 2004 stats get ridiculous. Between hits and walks, he reached base 376 times – despite having only 373 official at bats (walks don't count as at bats). He's the only player ever to accomplish that weird feat. Bonds walked 232 times that year, 120 of them intentionally. There's a record that will never be touched. The 120 intentional walks shouldn't be a surprise, though. Allowing him to walk to first was smarter than watching him trot completely around the bases. In 1998, Bonds was walked intentionally with the bases loaded. You can look it up.
Once I collected a baseball card against my will. I had just finished interviewing legendary Astros announcer Milo Hamilton at spring training in Kissimmee. He reached into his pocket and handed me about five Milo Hamilton baseball cards with a rubber band around them. He made them himself. They were autographed – "Milo Hamilton – HOF." I figured he signed them personally to me, thinking my nickname was HOF. No he meant "Hall of Fame." Hamilton received the Baseball Hall of Fame's Ford C. Frick Award in 1992. There is a special wing of the Baseball Hall of Fame in Cooperstown, N.Y. for broadcasters.
The Houston Astros didn’t just sweep the Philadelphia Phillies. They sent a message.
In three tightly contested games against one of the best teams in baseball, the Astros leaned on their elite pitching and timely offense to secure a statement sweep. Hunter Brown was electric in the finale, shutting down the Phillies’ lineup and showing the kind of dominance that’s become a defining feature of his game. Bryan Abreu slammed the door with four strikeouts to close out the win, and rookie Cam Smith delivered the deciding blow — an RBI single in the eighth to drive in Isaac Paredes, lifting the Astros to a 2-1 victory.
It wasn’t a series filled with offensive fireworks, but that’s exactly the point. Both teams sent out top-tier pitching throughout the series, and Houston was the team that kept finding a way. For much of the season, the Astros’ inconsistent offense might’ve been a concern in a series like this. But this time, it felt different. The bats showed up just enough, and the pitching did the rest.
Now, with Houston on pace for 96 wins at the halfway point, the question becomes: Is the league officially on notice?
Maybe. Maybe not. But one thing is certain, the Astros have the third-best record in baseball, they’re 17-7 in one-run games, and they’re playing with the kind of rhythm that’s defined their near-decade of dominance. Unlike last year’s uneven campaign, this version of the Astros looks like a team that’s rediscovered its edge. Whether or not they need to take care of business against the Cubs to validate it, their recent run leaves little doubt: when Houston is clicking, there are very few teams built to stop them.
Off the field, however, a bit of long-term uncertainty is starting to creep in. Reports surfaced this week that extension talks with shortstop Jeremy Peña have been put on hold as he recently signed with super-agent Scott Boras. The combination has led many to wonder if Peña might follow the same free-agent path as Alex Bregman, Carlos Correa, and others before him. Boras clients rarely settle early, and Peña, now one of the most valuable shortstops in the game, could command a price tag the Astros have historically avoided paying.
If Peña and even Hunter Brown are likely to get priced out of Houston, the front office may need to pivot. Isaac Paredes could be the most logical extension candidate on the roster. His approach — particularly his ability to pull the ball with authority — is tailor-made for Daikin Park and the Crawford Boxes. Last year, Paredes struggled to leave the yard at Wrigley Field, but in Houston, he’s thriving. Locking him in long term would give the Astros offensive stability and the kind of value they’ve typically targeted.
As for Cam Smith, the breakout rookie is far from free agency and will remain a cost-controlled piece for years. That’s exactly why his contributions now, like his clutch eighth-inning knock to beat Philadelphia, matter so much. He's one more reason why the Astros don’t just look good right now. They look dangerous.
And the rest of the league is starting to feel it.
There's so much more to get to! Don't miss the video below as we examine the topics above and much, much more!
The MLB season is finally upon us! Join Brandon Strange, Josh Jordan, and Charlie Pallilo for the Stone Cold ‘Stros podcast which drops each Monday afternoon, with an additional episode now on Thursday.
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