SWEAT LIKE TOM

Tom Brady's gym set to touch down in Houston

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This article originally appeared on CultureMap.

Houston Texans defensive end J.J. Watt praises the New England Patriots' Tom Brady as the "best quarterback of all time." But you've got to wonder whether Watt — whose squad fell to Tom's team in 2018 and faces them again in December — would dare lift a single weight in the Brady-branded gym that's on tap for Houston.

Brady's lifestyle and fitness brand, TB12, just debuted a flagship gym in Boston. It's the second gym to open under the TB12 banner; the first one is in Foxboro, Massachusetts, where the Patriots play their home games.

TB12 (Brady's initials and jersey number) isn't stopping there, though. It's got its sights set on establishing locations in Los Angeles and New York City in 2020, with subsequent gyms planned for Houston, Chicago, London, Miami, San Francisco, and Toronto, Men's Health magazine reports.

John Burns, CEO of TB12, says in a recent release that the Boston flagship gym "marks an important step in our plans for national expansion of our training center business." In March, the Boston Globe quoted Burns as saying that TB12 intends to roll out 10 to 12 more gyms over the next few years.

The release explains that TB12 "advocates a holistic approach to overall health and athletic performance," with Brady — a six-time Super Bowl champ — serving as the inspiration. This approach centers on "preparation, performance, and recovery."

Representatives of TB12 couldn't be reached for comment.

Continue on CultureMap to find out what the Houston location may offer.

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